More Related Content Similar to Presentation g brands abril'12 parte 2 Similar to Presentation g brands abril'12 parte 2 (20) Presentation g brands abril'12 parte 210. Chocolate Market
Volume Evolution- Mil Tons
CAGR
+ 8%
Source: Nielsen – 85% coverage: Total market ‘10= 178,9 mil tons
10
Excludes Easter Value= R$ 4 bilhões
11. Per capita consumption- World
Chocolates- Kg / Year
11
Souce: Abicab – Total Production Includes Easter+ Stores
15. Camp Mix – Fruit Mix Beverage
Market
Mixed Drink - up to 24% Juice (mn liters)
Juice Drinks
CAGR: 9.4% 314
301
284
268
231
200
2005 2006 2007 2008 2009 2010
Fonte: Euromonitor
Value: R$ 1,2 bi 15
28. Sales by Channel
CANAL R$ Part %
WHOLESALERS 30.865.032 16,2
CASH’N’CARRY 53.547.837 28,1
DISTRIBUTORS 34.497.092 18,1
FOOD SERV / PRIVATE 12.402.374 6,5
SUPERMARKET 58.152.138 30,5
Exports 1.046.319 0,6
TOTAL 190.510.790 100
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29. TOP 10 Customers
Cliente Tipo
ATACADÃO Wholesaler
BARCELONA Wholesaler
DIPALMA Wholesaler
ARMAZ MATEUS Distributor
SONDA Supermarket
ARCOM Wholesaler
VRG Institutional
HOYER Distributor
WAL MART Supermarket
DIA% Supermarket
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30. Sales Structure
Sales Manager’s 9
Sales Supervisor’s 20
Sales Representatives 87
Sales Promoters 157
Active customers 1.484
Exclusive Distributors 69
30
31. Exclusive distribution in Brazil
Products manufactured in Germany by Christmas Lebkuchen
Schmidt and Gottfried Wiclein Gmbh & Co.
31
35. Installed Production Capacity
3 shifts
Million Litres / Year
Juice / Nectar 123
Powder Soft Drink - 10g, 20g, 25g, 250g 627
Desserts – 30g (units) 24
Total Sku‘s 110
35
37. Top 10 Suppliers
1. Tetra Pak - Packaging
2. União São João - Sugar
3. Açúcar Guarani - Sugar
4. Zaraplast -Packaging
5. Louis Dreyfus - Juice Concentrate
6. Duas Rodas - Flavors
7. CAS Importadora - Raw material
8. Naturasuc - Grape Juice
9. Brix Brasil - fruit pulp
10. Penha papel - carton
37
39. Human Resources
Employees
Manufacturing 362
Administrative 76
Commercial & Mkt 64
Total 502
Cost Payroll (with payroll taxes)– R$ 876.000,00
39