1. Presentation General Brands
April’ 12

2. Timeline
1995 1997 2002 2007 2011
Born as Start of Moving to Acquisition of Acquisition of
Importing Production Guarulhos Beba Brazil Di Sapore
Chocolate PSD Plant and ADM Fruit Nectar Chocolates
2

3. Vision
Be the Preferred Brand of Brazilians
-Excellence in quality
-Ethics in attitudes
-Success in business
3

4. Chart Leadership
Presidente
Isael
Governança
Julio / Leandro /
Fábio
SALES MKT Finanças Controller P&D RH Industrial Jurídico
Fecchio / Pedro Ronaldo Sérgio Ricardo Luciana Lio José Carlos
Leonardo / Xavier Flavio
(adm - export)
4

5. Established
• JUNE 12th, 1997
5

6. 84 mil m² and 25 mil² de built area
500 employees

7. Sales Evolution
R$ Millions
CAGR
+ 18%
7

8. Sales Forecast
R$ Millions
CAGR
+15,5%
8

9. Markets
Powder Soft Drinks
And
Fruit Nectar

10. Brazil
Non-Alcoholic Beverage Market 2010
+16%
Evolution vs 2006
+26%
+21%
+4%
+53% +47% +47% +79% +38% +324%
Source: ABIR / CANADEAN – PSD / Nectar / Soy = 2011 market 10

11. Powder Soft Drink – Billion Litres
5
4,4 CAGR
4,5 4,2
4 3,97 3,93 4
4 3,7 + 4,1%
3,5 3,3
3
2,5
2
1,5
1
0,5
0
2004 2005 2006 2007 2008 2009 2010 2011
Value: R$ 2,0 Bilhões
MKT SHARE
Fonte: ABIR / Canadean
3rd largest non-alchoolic beverage market 11
7%

12. Powder Soft Drink
Per capita Consumption(litres) LATAM
12
Souce: Euromonitor 2010

13. Fruit Nectar– Million Litres
700
618
600 CAGR
552
+ 11%
500 483
400 369 370
328 345
300
200
100
0
2005 2006 2007 2008 2009 2010 2011
MKT SHARE
Value: R$ 1,8 Bilhão
Souce: ABIR / Canadean / Euromonitor / Tetra Pak 13
5,1%

14. Juice and Nectar
Per capita Consumption (litres)
Per capita consumption in developed countries indicates the huge potential market
growth in Brazil with the increase in disposable income
Source: Tetra Pak  Néctar c/ + 25% Polpa e Sucos 100% 14

15. Uma empresa do Grupo Troiano de Branding
Research- CAMP
CONSUMERS
Qualitativa e Quantitativa

16. Strength
Quality
Taste
With
Just
Good price
Right
Taste of Fruit Honest
Product
16

17. Brand Personality - Camp
Nature Fruits
66% 43%
quench thirst
18%
Natural
23%
leisure time –17%
17

18. 18

19. New Brand Strategy
• Supported by research
• Camp will give approval to all categories and
new products
• Objective: add value to our main asset
19

20. 20

21. Products
2011

22. 22

23. PSD Camp 25g – 1 Liter
Licensing
23

24. PSDCAMP 250 G
FOOD SERVICE
24

25. PSD– Camp Zero
Zero Sugar - 1 Liter
10 Gramas
25

26. PSD- Fructus
Sweetened Segment - 2 Liters
20 Gramas / 6 sabores
26

27. Fruit Nectar– CAMP - Actual
1 Litro
200 ml
335 ml
27

28. New Logo – April’12
28

29. New Packaging– Abril’12
29

30. Top Fruit
2012: functional beverages
30
CAMP TEA

31. Camp Soy
31