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The following statements made in this presentation are “forward looking” and are made pursuant to the safe
harbor provision of the Private Securities Litigation Reform Act of 1995: statements relating to (1) projected
sales (including for individual segments, for specific product lines and for the company as a whole), profit
margins, net income and earnings per share, (2) our growth strategy, (3) our branding initiatives (4) our
integration, innovation, and research and development plans, and (5) our cost-savings initiatives. These
statements involve risks and uncertainties that may cause results to differ materially from those set forth in this
presentation. Financial projections are based on a number of assumptions. Actual results could be materially
different than projected if those assumptions are erroneous. Sales, profit margins, net income and earnings
per share can vary based on a variety of economic, governmental and competitive factors, which are identified
in our filings with the Securities and Exchange Commission, including our Annual Report on Form 10-K (which
can be accessed on our website at www.deanfoods.com or the website of the Securities and Exchange
Commission at www.sec.gov). The Company's ability to profit from its branding initiatives depends on a
number of factors including consumer acceptance of the Company's products. All forward looking statements
in this presentation speak only as of the date of this presentation. We expressly disclaim any obligation or
undertaking to release publicly any updates or revisions to any such statements to reflect any change in our
expectations with regard thereto or any changes in the events, conditions or circumstances on which any such
statement is based.
Certain non-GAAP financial measures contained in this presentation,
including adjusted diluted earnings per share, free cash flow,
consolidated adjusted operating income and consolidated adjusted net
income, have been adjusted to eliminate the net expense or net gain
related to certain items identified in our press releases. A full
reconciliation of these measures calculated according to GAAP and on
an adjusted basis is contained in the appendix of this presentation
and in such press releases, which are publicly available on our web site
at www.deanfoods.com/investors.
Help you better understand Dean, our
opportunities and how we plan to capture them
Explain why Dean Foods is the best investment
opportunity in food and beverage today
Our Investment Thesis
$44B category

Leader in conventional and value added milk
– 5x size of nearest conventional milk competitor
– #1 share in soy and organic, #2 in creamers

Leader across the U.S. refrigerated case
– 3x as large as Tropicana
– 4x as large as Dannon
Dean
Production
Facilities
Regional Players
(7-35 Production
Facilities)
Local Players
(<5 Production
Facilities)
Other
             Other Fluid
                            2%
                Dairy
                 8%
    Cultured
      5%
  Other
                                           National chilled DSD and
Beverages
                                           plant footprint
   5%
 Ice Cream
     9%
                                           Cost leadership
                                           National selling with local
                                           execution
                                   Fresh
                                    Milk
                                    71%
Other
                Rachel’s    3%
                                     Horizon
                  6%
                                     Organic
       Land                           28%
      O’Lakes
                                               National, premium brands
        15%



                                               #1 in soy and organic milk;
                                               #2 in creamers
International
   Delight
     20%
                                               Transformation complete
                                   Silk
                                   28%
Other
                 Aerosol    2%
                   8%                     Creamers
                                            41%


                                                     US leader in national long
Ice Cream Mix
                                                     shelf-life private label dairy
     21%



                                                     Compelling transformation
                                                     opportunity
Cottage Cheese
     10%

                 Yogurt            Sour Cream
                  8%                  10%
Joe Scalzo
Joe Scalzo

Jack Callahan
Joe Scalzo

 Jack Callahan

Harrald Kroeker
Joe Scalzo

  Jack Callahan

 Harrald Kroeker

Debbie Carosella
Joe Scalzo

  Jack Callahan

 Harrald Kroeker

Debbie Carosella

 Paul Moskowitz
Joe Scalzo    Rick Fehr

  Jack Callahan

 Harrald Kroeker

Debbie Carosella

 Paul Moskowitz
Joe Scalzo    Rick Fehr
                   Gregg Tanner
  Jack Callahan

 Harrald Kroeker

Debbie Carosella

 Paul Moskowitz
Joe Scalzo    Rick Fehr
                   Gregg Tanner
  Jack Callahan
                   Chris Sliva
 Harrald Kroeker

Debbie Carosella

 Paul Moskowitz
Joe Scalzo    Rick Fehr
                   Gregg Tanner
  Jack Callahan
                   Chris Sliva
 Harrald Kroeker
                   Greg McKelvey
Debbie Carosella

 Paul Moskowitz
Joe Scalzo    Rick Fehr
                   Gregg Tanner
  Jack Callahan
                   Chris Sliva
 Harrald Kroeker
                   Greg McKelvey
Debbie Carosella   Kelly Duffin-Maxwell
 Paul Moskowitz
Joe Scalzo    Rick Fehr
                   Gregg Tanner
  Jack Callahan
                   Chris Sliva
 Harrald Kroeker
                   Greg McKelvey
Debbie Carosella   Kelly Duffin-Maxwell
 Paul Moskowitz    Steve Kemps
Joe Scalzo    Rick Fehr
                   Gregg Tanner
  Jack Callahan
                   Chris Sliva
 Harrald Kroeker
                   Greg McKelvey
Debbie Carosella   Kelly Duffin-Maxwell
 Paul Moskowitz    Steve Kemps
Industry Consolidation


                         Productivity/Cost Focus



                                        Process & Technology



                                                      Innovation by Segmentation
Local                     National
Managed with tribal       Data, systems and
knowledge and intuition   process driven
Small, private company    Deep functional capability
mindset                   and CPG mindset
No investment in          Category ripe for
innovation or R&D         innovation and R&D
Our Investment Thesis
DSD Distribution   Procurement



      WhiteWave

                              Conversion



Network Optimization
Strengthen our selling and         Deliver category-leading
delivery capabilities              innovation
– Define common market
                                   Support our brands with
  organization structure
                                   marketing excellence
– Upgrade marketing capabilities
                                   Continue to migrate sales to a
– Elevate selling skills
                                   direct model
– Standardize in store execution
Continue to drive share            Provide category leadership to
                                   retailers
Supply Chain                    New growth platforms
                                – e.g., Hero JV
R&D
                                Go-to-market system
Innovation
                                Appropriate acquisitions
Standard process and training
Information systems
Selling skills
At least
                 $1.55


                 +19%
        $1.30

$1.20


2007    2008     2009
Leader in attractive categories
Valuable set of investment opportunities
– Extend our low cost position
– Drive revenue & profit in our core
– Invest for growth
Defined strategies and initiatives
Sustainable earnings progression over time
Business Overview
– WhiteWave: Positioned for Growth
– DSD Dairy: Strengthening our Advantaged Position

Strategic Levers
– Extending Our Low Cost Position
– Building R & D Capability at Dean Foods

Financial Algorithm
Reception and Exhibits

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dean foods Gregg Engles Investor Day

  • 1.
  • 2.
  • 3. The following statements made in this presentation are “forward looking” and are made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995: statements relating to (1) projected sales (including for individual segments, for specific product lines and for the company as a whole), profit margins, net income and earnings per share, (2) our growth strategy, (3) our branding initiatives (4) our integration, innovation, and research and development plans, and (5) our cost-savings initiatives. These statements involve risks and uncertainties that may cause results to differ materially from those set forth in this presentation. Financial projections are based on a number of assumptions. Actual results could be materially different than projected if those assumptions are erroneous. Sales, profit margins, net income and earnings per share can vary based on a variety of economic, governmental and competitive factors, which are identified in our filings with the Securities and Exchange Commission, including our Annual Report on Form 10-K (which can be accessed on our website at www.deanfoods.com or the website of the Securities and Exchange Commission at www.sec.gov). The Company's ability to profit from its branding initiatives depends on a number of factors including consumer acceptance of the Company's products. All forward looking statements in this presentation speak only as of the date of this presentation. We expressly disclaim any obligation or undertaking to release publicly any updates or revisions to any such statements to reflect any change in our expectations with regard thereto or any changes in the events, conditions or circumstances on which any such statement is based.
  • 4. Certain non-GAAP financial measures contained in this presentation, including adjusted diluted earnings per share, free cash flow, consolidated adjusted operating income and consolidated adjusted net income, have been adjusted to eliminate the net expense or net gain related to certain items identified in our press releases. A full reconciliation of these measures calculated according to GAAP and on an adjusted basis is contained in the appendix of this presentation and in such press releases, which are publicly available on our web site at www.deanfoods.com/investors.
  • 5. Help you better understand Dean, our opportunities and how we plan to capture them Explain why Dean Foods is the best investment opportunity in food and beverage today
  • 6.
  • 8.
  • 9. $44B category Leader in conventional and value added milk – 5x size of nearest conventional milk competitor – #1 share in soy and organic, #2 in creamers Leader across the U.S. refrigerated case – 3x as large as Tropicana – 4x as large as Dannon
  • 13. Other Other Fluid 2% Dairy 8% Cultured 5% Other National chilled DSD and Beverages plant footprint 5% Ice Cream 9% Cost leadership National selling with local execution Fresh Milk 71%
  • 14. Other Rachel’s 3% Horizon 6% Organic Land 28% O’Lakes National, premium brands 15% #1 in soy and organic milk; #2 in creamers International Delight 20% Transformation complete Silk 28%
  • 15. Other Aerosol 2% 8% Creamers 41% US leader in national long Ice Cream Mix shelf-life private label dairy 21% Compelling transformation opportunity Cottage Cheese 10% Yogurt Sour Cream 8% 10%
  • 18. Joe Scalzo Jack Callahan Harrald Kroeker
  • 19. Joe Scalzo Jack Callahan Harrald Kroeker Debbie Carosella
  • 20. Joe Scalzo Jack Callahan Harrald Kroeker Debbie Carosella Paul Moskowitz
  • 21. Joe Scalzo Rick Fehr Jack Callahan Harrald Kroeker Debbie Carosella Paul Moskowitz
  • 22. Joe Scalzo Rick Fehr Gregg Tanner Jack Callahan Harrald Kroeker Debbie Carosella Paul Moskowitz
  • 23. Joe Scalzo Rick Fehr Gregg Tanner Jack Callahan Chris Sliva Harrald Kroeker Debbie Carosella Paul Moskowitz
  • 24. Joe Scalzo Rick Fehr Gregg Tanner Jack Callahan Chris Sliva Harrald Kroeker Greg McKelvey Debbie Carosella Paul Moskowitz
  • 25. Joe Scalzo Rick Fehr Gregg Tanner Jack Callahan Chris Sliva Harrald Kroeker Greg McKelvey Debbie Carosella Kelly Duffin-Maxwell Paul Moskowitz
  • 26. Joe Scalzo Rick Fehr Gregg Tanner Jack Callahan Chris Sliva Harrald Kroeker Greg McKelvey Debbie Carosella Kelly Duffin-Maxwell Paul Moskowitz Steve Kemps
  • 27. Joe Scalzo Rick Fehr Gregg Tanner Jack Callahan Chris Sliva Harrald Kroeker Greg McKelvey Debbie Carosella Kelly Duffin-Maxwell Paul Moskowitz Steve Kemps
  • 28.
  • 29. Industry Consolidation Productivity/Cost Focus Process & Technology Innovation by Segmentation
  • 30. Local National Managed with tribal Data, systems and knowledge and intuition process driven Small, private company Deep functional capability mindset and CPG mindset No investment in Category ripe for innovation or R&D innovation and R&D
  • 32. DSD Distribution Procurement WhiteWave Conversion Network Optimization
  • 33. Strengthen our selling and Deliver category-leading delivery capabilities innovation – Define common market Support our brands with organization structure marketing excellence – Upgrade marketing capabilities Continue to migrate sales to a – Elevate selling skills direct model – Standardize in store execution Continue to drive share Provide category leadership to retailers
  • 34. Supply Chain New growth platforms – e.g., Hero JV R&D Go-to-market system Innovation Appropriate acquisitions Standard process and training Information systems Selling skills
  • 35. At least $1.55 +19% $1.30 $1.20 2007 2008 2009
  • 36. Leader in attractive categories Valuable set of investment opportunities – Extend our low cost position – Drive revenue & profit in our core – Invest for growth Defined strategies and initiatives Sustainable earnings progression over time
  • 37. Business Overview – WhiteWave: Positioned for Growth – DSD Dairy: Strengthening our Advantaged Position Strategic Levers – Extending Our Low Cost Position – Building R & D Capability at Dean Foods Financial Algorithm Reception and Exhibits