Q&A about Partners Team Presentations: Revenue Model Summary about Resources, Activities and Costs Work for Next Week

1. LLP@Tecnico
Class 6
Revenue Model
Luis Caldas de Oliveira

2. Agenda for Class 6
• Q&A about Partners
• Team Presentations: Revenue Model
• Summary about Resources, Activities
and Costs
• Work for Next Week

3. Q&A PARTNERS

4. Questions
• What is a partner?
• Why do you need partners?
• What types of partners exist?
• What are the risks associated with
partners?

5. Partner

6. Why?
• Faster time to market
• Broader product offering
• More efficient use of capital
• Unique customer knowledge or
expertise
• Access to new markets

7. Types of Partners
Strategic Alliances
Apple + Record Labels
Joint Business
Development
Intel Inside
Coopetition
wi-fi 802.11b/g/n
Key Suppliers
Outsource suppliers:
Apple + Foxconn
Direct suppliers:
Logoplaste
Virtual Channels (web)
Expedia

8. Risks
• Impedance mismatch
• Rely on partner schedule
• No clear ownership of
customer
• Product lack vision
• Different underlying
objectives
• Churn in partners strategy
or personnel
• Intellectual property
issues
• Difficult to end

9. Common Errors
• Thinking that a startup needs all future
partners in the first year
• Some partners are only important after
reaching a certain size and scale
• Not understanding “why” and “when”
partners are needed
• Not differentiating partners really
needed to scale the business

10. TEAM PRESENTATIONS: REVENUE MODEL

12. RESOURCES, ACTIVITIES AND COSTS

13. Key Resources

14. Key Activities

15. Cost Structure

16. Financial/Operational
Timeline

17. Financial/Operational
Timeline

18. NEXT WEEK

19. Presentation for Next
Week• Slide 1: Cover slide
• Slide 2: Business Model Canvas (changes marked in
red, different colors for multi-sided markets)
• Slide 3: Hypotheses about what partners are
needed? Why?
• Slide 4: Diagram the partner relationship with money
flows. What are the incentives and impediments for
the partners?
• Slide 5: Lessons learned from interviews with
potential partners.

20. Before Next Class
• Talk to at least 10 customers, including
partners
• Update LPC Narrative and Canvas
• Work on your MVP
• Prepare Class Presentation
• Watch Lecture 8: Resources, Activities
and Costs

21. Obrigado