Supporting developers is a requirement for building trust and loyalty in the field of developer relations. This guide provides you a list of assets you can use to support their work and nurture trust.

1. Field Guide for
Developer Support
Signet Science: Connecting to Developers

2. Who are the new
class of customers?
T H E N E W C L A S S The target audience are individuals or entities
who are highly trained, technically fluent, and
who have an appreciation for the technical
details.
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3. T Y P I C A L D E V E L O P E R
‣ Fluent in techno-speak, special vernacular
‣ Showcase your technical proficiency and utility
‣ Using the right symbols for instant connection
‣ Receptive to data and evidence
Build Rapport
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4. E N R O L L M E N T
Permission to Engage
Servicing developers and demonstrating that effort is worth
their time and attention and this will increase their permission
to engage with you.

5. Expertise, Authority & Trust
E A T M O D E L
Treat your authority and subject matter expertise as a
competitive advantage. Pedagogy, coaching and training lifts
your standing and fortifies trust.
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6. T H O U G H T F U L Clear and comprehensive documentation is
the operating guide and educational tool for
developers, and it facilitates consideration
and is springboard of adoption.
Strong Docs
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7. ‣ Developer References
‣ Quick Start Guides
‣ API Documentation
‣ Glossary
‣ User Manuals
Read the Frickn’ Manual
D O C U M E N T A T I O N

8. Tooling
Developer tools can enhance enrollment into your platform

9. ‣ Allow devs to develop apps for a specific platform
‣ Enhance apps with more functionality
‣ Make the process easier because its pre-built.
SDK Software development kit (SDK) is a set of tools that provides a
developer with the ability to build a custom app which can be
added on, or connected to, another program. SDKs SDKs,

10. ‣ Quickly generate code snippets
‣ Search the framework codebase
‣ Formatting capabilities
‣ Provides programmatic shortcuts and auto-suggestions
IDE Plugins Plugins provide productivity-boosting capabilities for a
developer’s programming environment. It serves as their
primary workstation.
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11. ‣ Cost savings in initial investment of base code, faster time to market
‣ New features are added by authors and community.
‣ Authors are usually experts in the domain covered by the library.
‣ Learn from others’ code and design with examples of coding practices and design.
Libraries A library provides a set of support functions/objects/modules
which your application code calls for specific functionality
without writing the code from scratch.

12. ‣ Access app components, flexible delivery of services
‣ Content generated can be published automatically
‣ Fluid information delivery and integrated with the user
experience.
APIs Application Programming interfaces (API) is a set
of definitions and protocols for building and
integrating application software.

13. ‣ Fast access and convenience from browser to perform actions
‣ Cross-platform and adaptation for any browse
‣ Secure - Integration of its functionality into those products with no
access to the kernel
Web Extensions A browser extension is a small software module
for extending or enhancing the default
capabilities or look of the web browser.

14. ‣ Terminal is typically devs UI choice – “keyboard cowboy”
‣ Can be integrated into scripts or a programmatic workflow
‣ Rich set of commands, flags and arguments
‣ Keyboard shortcuts without use of mouse or web browser
CLI The command-line interface (CLI) is a command
line program is a terminal-based program
accepts text input to execute functions.

15. Material Support
for Devs

16. L E V E R A G I N G V I D E O
‣ Explainers
‣ Tutorials
‣ Webinars
‣ White boarding Sessions
‣ Fireside Chats & AMAs
Fortify your assets with
media-based content
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17. R E S O U R C E S
Assets that are
relevant to developers
‣ Case Studies
‣ Data Sheets
‣ Success Cases
‣ One Pagers
‣ Features Matrices
‣ Product Specifications
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Used for handouts,
downloads and/or
information should be
accessible on your
website as well.
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18. C A P T I V A T E W I T H V I S U A L S
Visualization and
infographics
‣ Flowcharts
‣ Diagrams
‣ Maps or Taxonomies
‣ Infographics
‣ Data Visualizations
Bake-in utility with
interactions, periodic or
near real time updates
or making it information
rich for future reference.
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19. Nuanced and
Relevant Content
C O N T E N T M A R K E T I N G Messaging and tone is critical to build rapport
and trust. Content and messaging speaks to
them as developer-to-developer versus
company-to-developer.
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20. Questions this Guide?
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you design a truly dev-centric experience.