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How are videos made
- 1. HOW ARE VIDEOS MADE? Now because of the development of technology music videos can be made using animation, live action filming e.g. performance and narrative approaches such as abstract filming. A budget is included in any music video however the budget can be larger if the artist themselves is successful. To make a music video from start to finish it involves a whole film crew such as producer, editor, the artist, dance crew (optional) and a director, however there are many more. Usually it takes on average 2 days to film the artist and any dancers if they are involved, during this when filming the artist does not actually sing but lip syncs and the soundtrack is put in after during editing. Editing usually takes a few weeks to be fully done. The video is then promoted by different people via social media, companies and websites etc.
- 2. MAIN COMPANIES TO SHOW MUSIC VIDEOS? The larger conglomerates are those such as: Sony Music Universal Warner Brothers Some of you may be familiar with these linking to Television and Film.
- 3. WHERE CAN YOU FIND MUSIC VIDEOS? Music Channels: MTV (One of the first to based their format around them in the 1980’s) Smash Hits Kiss Magic Due to technological convergence there is more accessibility to music videos rather than just on TV, such as Youtube (Used on laptops and tablets) Social media e.g. Facebook and on the companies or artists websites, especially if the music video is just released usually to help promote the song they post it on websites.
- 4. THE PURPOSE OF MUSIC VIDEOS? The main purpose of music videos is for marketing to promote the sale of music recordings, income is a big factor for a music video so that the artist/company can continue to make more music videos as the success of them is based on the money the do make. Music videos also allow to bring awareness of the artist and in future they will hopefully have more sales on the next single by buying a CD or online. Furthermore by creating a music video it gives the opportunity to be put on more outlets such as websites, music channels and Youtube.