pitch assessment

1. Name – Lucy Baker
Target Grade – D*D*D
Pitch Presentation
Criteria Feedback
AC1: Informing ideas
Use skills for informing ideas, interpreting the brief and
developing ideas and outcomes as they progress. You have outlinedideasforyourprojectwhich
ispleasingtosee,nextwouldbe toprovide
detailedresearchintothe audience andexisting
products.
AC2: Problem solving
Show problem solving throughout by engaging with the
brief and its requirements including ideas generation,
experimentation, testing and reflection on the
meaning, purpose function of your work.
Documentdraftsand experimentationand
provide evidence of testingyourdraftswith
your audience,reviewtheirfeedbackand
reflectonyourprogress.Thisneedstohappen
a lot throughoutyourproject
AC3: Technical skill
Show technical skills throughout by exploiting the
potential of media, materials, techniques and processes.
In early stages of the project, this might be when
investigating material opportunities. Later it would be in
the outcomes or their presentation.
You can demonstrate learningthrough
researchingexistingproducts,whatcodesand
conventionswill youneed,how canyoushow
evidence of ‘repetitionanddifference’to
engage withyouraudience.Also,
demonstratingyouexperimentingwith
technical skills isneeded.
AC4: Professional practice
Show how you apply professionalism to
your assignment through technical practice, project
management and working safely.
You are the projectmanagerand youwill need
to demonstrate evidence onhow yourinitial
ideahas developed,grown,amendedfrom
start to finish.Provideevidence suchas
detailedplanningandschedulestosupport
AC4.
AC5: Communication
Show skills in communicating the meaning, purpose and
function of work, including development, outcomes and
presentation, in order to engage the audience.
Throughoutyourprojectprovide detailedand
informative communication,andcarefully
considerhow topresentyourinformationand
researchand development tothose thatwill be
readingyourwork
Learnerself-reflection
Identifywhatyouthinkyouhave done well in
your pitchand whatyouthinkyouneedto
improve.
I feel that I interpreted the brief very well while
highlightingthe requirements for the project. I also
believe that I was ableto identify the target
audiencein a lotof detail.I did this by statingwhy
my idea would interest them and how my
documentary would engage with them and help
them to express their own regional identity.I could
have improved on my pitch by going into detail on a
potential shootingschedule and potential locations
alongwith equipment that I will need. I also could
have explained more about people and brands that
will befeatured in my documentary.
Lecturerfeedback Thank youLucy for yourpitchpresentation,I
thinkitwill be an interestingdocumentaryon
the fashionandstyle withinNE.Exploringthe

2. brandsand how style hasevolvedwillbe very
appealingtoyourtargetaudience,andis clearly
somethingthatyouare verypassionate about,
addressingthe ‘WhoAmI?’theme of the
project.Explore indetail the codesand
conventionsof documentaries,andfashion
genre inparticular.Start to identify
clients/brandsyoumightbe able tointerview
also.Researchyouraudience,andprovide
evidence from yourresearchthatthisiswant
the audience will engagewith.(12/10)