We are a group of student in Viet nam. We made this slide to participate in a marketing contest held bay Rexona Unilever. We are looking forward to your precious comments all!

1. REXONA GỬI H ƯƠ NG CHO GIÓ

2. I. IDEA SUMMARY

3. II. SCREENING MARKET

4. CURRENT POSITION

6. MAIN COMPETITORS zuchi zuchi

7. Core value: mild skin care Media: TV, newspaper Seems to dedicate to WOMEN with its charming name…

8. Main objective: young female students Outstanding style: young and colorful… Media: magazines…

9. POSITIONING STRATEGY

16. ROMANTIC

17. those ROMANTIC things

30. People are encouraged to attend the event because they have a chance to see the sky through telescope totally free

31. BLOG LEAFLET POSTER MEANS

32. SAMPLE OF LEAFLET Exemplify the model of a pin wheel

35. CAPITAL 20.000.000 + 1 camera Utilization Order Content Quality Unit price Sum 1 Stage 1 2,000,000 2,000,000 2 Sound and light system 1 6,000,000 6,000,000 3 Rent monacanh 5 50,000 250,000 4 Huge pin wheel 6 100,000 600,000 5 Balloon 1000 2,500 2,500,000 6 Free advice 3 100,000 300,000 7 Endoscope 50 2,500 125,000 8 Projector 1 300,000 300,000 9 foster for dancing 60 30,000 1,800,000 10 Electricity 1 1,000,000 1,000,000 11 Potential problem 1 1,500,000 1,500,000 12 Invitation + Leaflet + Hoarding Invitation 100 3,000 300,000 Leaflet 4000 150 600,000 Hoarding 20 8,000 160,000 SUM 17,435,000