Rexona marketing plan

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We are a group of student in Viet nam. We made this slide to participate in a marketing contest held bay Rexona Unilever. We are looking forward to your precious comments all!

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Rexona marketing plan

  1. 1. REXONA GỬI H ƯƠ NG CHO GIÓ
  2. 2. I. IDEA SUMMARY
  3. 3. II. SCREENING MARKET
  4. 4. CURRENT POSITION
  5. 5. 6 millions use deordorant <ul><li>Population: 84m </li></ul><ul><li>- Male : 40.845,4 thousand </li></ul><ul><li>- Female : 2.274,5 thousand </li></ul><ul><li>Climate : tropical monsoon climate, high temperature and humidity all year round. </li></ul><ul><li>Intellectual standard: relatively low and unequal </li></ul><ul><li>Average growth rate : 8%/year </li></ul>
  6. 6. MAIN COMPETITORS zuchi zuchi
  7. 7. Core value: mild skin care Media: TV, newspaper Seems to dedicate to WOMEN with its charming name…
  8. 8. Main objective: young female students Outstanding style: young and colorful… Media: magazines…
  9. 9. POSITIONING STRATEGY
  10. 11. <ul><li>to touch the star … </li></ul><ul><li>… like it right… </li></ul><ul><li>… at your hands </li></ul>
  11. 12. <ul><li>… that dancing in the moonlight… </li></ul><ul><li>… . on the stage… </li></ul><ul><li>… with enormous purple pin wheel.. </li></ul><ul><li>… with strong wind touching your hair… </li></ul><ul><li>… is so… </li></ul><ul><li>WONDERFUL </li></ul>
  12. 14. <ul><li>It’s such an impressive stage…. </li></ul><ul><li>… .with enormous pin wheel.. </li></ul><ul><li>… .and full of purple balloons… </li></ul><ul><li>… .and hundreds of people passionately dancing </li></ul><ul><li>Does it deserve you DANCING ? </li></ul>
  13. 15. <ul><li>seen millions of purple balloons… </li></ul><ul><li>… .flying up to the starry night sky… </li></ul>
  14. 16. ROMANTIC
  15. 17. those ROMANTIC things
  16. 18. a CHANCE… <ul><li>to </li></ul><ul><li>touch </li></ul><ul><li>the </li></ul><ul><li>sky </li></ul>
  17. 20. <ul><li>… for you to show off… </li></ul><ul><li>… your beautiful body moves </li></ul>A dream stage…
  18. 21. <ul><li>The beautiful scene… </li></ul><ul><li>… .of thousands of balloon…. </li></ul><ul><li>… flying up to the sky </li></ul>
  19. 22. <ul><li>When we think of </li></ul><ul><li>REXONA </li></ul>
  20. 23. <ul><li>ROMANCE </li></ul>
  21. 24. <ul><li>Event </li></ul><ul><li>PR campaign </li></ul>
  22. 26. - Classical dancing - 50 pro – couples - free dance for audience - open designed stage with pin wheel, rounded shape & balloons - flagrance from many kinds of flowers <ul><li>Dancing under the moonlight </li></ul>
  23. 27. - Held at the end of event - 1000 balloons flying up to the sky <ul><li>BALLOON FESTIVAL </li></ul>
  24. 28. <ul><li>The place to present and sell products </li></ul><ul><li>Products are hang up to the tree by purple ribbon </li></ul><ul><li>3 friendly consultants to give customers advice </li></ul>
  25. 29. <ul><li>- Attendants have a chance to take free photograph </li></ul><ul><li>Take advantage of the camera given </li></ul><ul><li>Have beautiful print ads to upload to blog </li></ul>
  26. 30. People are encouraged to attend the event because they have a chance to see the sky through telescope totally free
  27. 31. BLOG LEAFLET POSTER MEANS
  28. 32. SAMPLE OF LEAFLET Exemplify the model of a pin wheel
  29. 34. <ul><li>V. FINANCIAL CASE </li></ul>
  30. 35. CAPITAL 20.000.000 + 1 camera Utilization Order Content Quality Unit price Sum 1 Stage 1 2,000,000 2,000,000 2 Sound and light system 1 6,000,000 6,000,000 3 Rent monacanh 5 50,000 250,000 4 Huge pin wheel 6 100,000 600,000 5 Balloon 1000 2,500 2,500,000 6 Free advice 3 100,000 300,000 7 Endoscope 50 2,500 125,000 8 Projector 1 300,000 300,000 9 foster for dancing 60 30,000 1,800,000 10 Electricity 1 1,000,000 1,000,000 11 Potential problem 1 1,500,000 1,500,000 12 Invitation + Leaflet + Hoarding       Invitation 100 3,000 300,000 Leaflet 4000 150 600,000 Hoarding 20 8,000 160,000   SUM   17,435,000

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