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Strategic leadership by 4D Leadership House/LS11282012

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Corporate strategic leadership - Creating a competitive advantage

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Strategic leadership by 4D Leadership House/LS11282012

  1. 1. STRATEGIC LEADERSHIP • Is the ability to anticipate, envision, maintain flexibility, and empower others to create strategic change as necessary. 02/18/15 Lotfi Saibi
  2. 2. Managing the Human capital • Strategic Leaders must learn how to effectively influence human behavior, often in uncertain times, by word or by personal example, and through their ability to envision the future. • Managing knowledge for peak performance • Create and commercialize innovation • Maintain competitive advantage 02/18/15 Lotfi Saibi
  3. 3. Timing • A firm’s ability to achieve strategic competitive advantage and earn above- average ROI is compromised when strategic leaders fail to respond appropriately and quickly to changes in the complex global competitive environment. 02/18/15 Lotfi Saibi
  4. 4. Skill and Resources • The strategic decisions made by top leadership influence how a firm is designed and whether or not goals will be achieved. Therefore a critical element for organizational success is having a top management team with superior managerial skills. 02/18/15 Lotfi Saibi
  5. 5. TEAM + STRATEGY = PERFORMANCE • Appropriate knowledge, expertise to operate internally, yet can deal with competition • Individuals with various backgrounds, experience, and education = diversity • Norming and brainstorming strategies: think outside the box leads to more creativity and innovation • More cohesion and better communication 02/18/15 Lotfi Saibi
  6. 6. HUMAN CAPITAL • Effective T&D programs increase the probability that a manager will be a successful strategic leader. They ensure a sustainable competitive advantage. Thus promoting the firm’s strategic vision. • The result is a workforce capable of learning continuously. 02/18/15 Lotfi Saibi
  7. 7. • Learning and building-sharing knowledge are important for creating innovation in firms. • Innovation leads to competitive advantage. • Viewing employees as a resource to be maximized rather than minimized facilitates the successful implementation of a firm’s strategies. 02/18/15 Lotfi Saibi
  8. 8. ENTREPRENEURIAL LEADERSHIP • Entrepreneurial strategies are an important source of growth and innovation. They allow for first mover advantages. • Requires employees who are entrepreneurial • 5 characteristics: autonomy, innovativeness, risk taking, pro-activeness, and competitive aggressiveness. 02/18/15 Lotfi Saibi
  9. 9. STRATEGIC CONTROLS Perspectives Criteria Financial Cash Flow Return on Equity Return on Assets Customer Assess ability to anticipate customer needs Effectiveness of customer service practices Percentage of repeat business Quality of communications with customers Internal Business Practices Asset utilization improvements Improvements in employee morale Changes in turnover rates Learning and growth Improvements in innovation ability Number of new products compared to competitors’ Increases in employees’ skills 02/18/15 Lotfi Saibi
  10. 10. STRATEGIC CONTROLS Perspectives Criteria Financial Cash Flow Return on Equity Return on Assets Customer Assess ability to anticipate customer needs Effectiveness of customer service practices Percentage of repeat business Quality of communications with customers Internal Business Practices Asset utilization improvements Improvements in employee morale Changes in turnover rates Learning and growth Improvements in innovation ability Number of new products compared to competitors’ Increases in employees’ skills 02/18/15 Lotfi Saibi

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