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The Web is dead
 Long live the Web




Carlos Domingo
CEO – Telefónica I+D
Product Development and Innovation Director - T...
November 6th, 2012   2
November 6th, 2012   3
Internet traffic is moving towards “mobile”

                     Global mobile traffic as % of Total Internet Traffic, 12...
Internet will be is already mobile



               2OO MILLION MOBILE
  YOUTUBE REACHED

        VIEWS A DAY, A 3X INCRE...
November 6th, 2012   6
Driven by smartphone adoption worldwide




November 6th, 2012          7
Where two companies are capturing a very large
     portion of the market …




                      50,9%
              ...
And people use Internet in a very different way than
    in the desktop, using apps and not the Web




November 6th, 2012...
November 6th, 2012   10
November 6th, 2012   11
November 6th, 2012   12
Creating new closed ecosystems




                               Internet


November 6th, 2012                 13
… controlling…


    THE   HARDWARE         THE   OPERATING
                                 SYSTEMS




    THE   BROWSER...
PROTECT THEIR
       CORE
    BUSINESSES




November 6th, 2012   15
… while preventing others competing




NO FLASH, NO OTHER BROWSERS, NO EBOOK STORES,
     NO VIDEO HARDWARE ACCELERATION,...
Why should you care about this?


     •  High costs of mobile/desktop
          development and support due
          to ...
November 6th, 2012   18
November 6th, 2012   19
November 6th, 2012   20
November 6th, 2012   21
November 6th, 2012   22
November 6th, 2012   23
November 6th, 2012   24
November 6th, 2012   25
0
                                                                                                                        ...
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November 6th, 2012   31
November 6th, 2012   32
November 6th, 2012   33
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November 6th, 2012   35
November 6th, 2012   36
November 6th, 2012   37
0
                                                                                                                        ...
November 6th, 2012   39
November 6th, 2012   40
Internet
November 6th, 2012      41
November 6th, 2012   42
November 6th, 2012   43
Lies, damned lies and statistics




November 6th, 2012            44
And not everyone agrees with the conclusions




November 6th, 2012          45
November 6th, 2012   46
November 6th, 2012   47
November 6th, 2012   48
Bringing lots of new improvements


     •  Native audio and video support
     •  Offline storage support
     •  Cross p...
High developer interest in HTML5




                             Web developers are the
                               la...
Some examples… not sharing revenue with apple




                             SUBSCRIPTIONS DO
                          ...
Some examples… not sharing revenue with apple




                              Books reading and
                        ...
… or offering a full alternative to the app store




                                    ANOTHER WAY TO

                ...
… or alternative cross-platform development




                     HTML5 GAMES DEVELOPED BY
                     ZYNGA F...
However, HTML5 standards and browser support
    needs to improve to reach full potential …




November 6th, 2012        ...
"When I'm introspective about the last few years I think the
            biggest mistake that we made, as a company, is be...
“And it's not that HTML5 is bad. I'm actually, on long-term,
           really excited about it. One of the things that's ...
November 6th, 2012   58
• Performance
                          • APIs for device
                           access (camera,
                     ...
Technical or political problems?




November 6th, 2012                  60
Technical or political problems?




          Running from the browser        Running from home screen/app
November 6th, ...
At Telefónica we strongly believe that the openess
     of the Web is the way forward on mobile




November 6th, 2012    ...
And at Telefónica we created a project to fix this




November 6th, 2012             63
Create Web native devices that fix all those problems




November 6th, 2012         64
And in the other side of the world, Mozilla was
     having the same idea




November 6th, 2012            65
So we joint forces to create Firefox OS, a true Web
     OS entirely based on HTML5 from the ground up




November 6th, 2...
Unleashing the true potential of the mobile Web
   unlike other platforms



                       Mobile phones where ev...
Hardware access is one key feature




November 6th, 2012          68
November 6th, 2012   69
November 6th, 2012   70
November 6th, 2012   71
November 6th, 2012   72
November 6th, 2012   73
November 6th, 2012   74
Courtesy of Breand Eich, Mozilla founder and CTO and Javascript inventor
                                             75
N...
November 6th, 2012   76
Home	
  -­‐	
  
screen	
  


                                                             Direct	
  access	
  to	
  Apps	
...
Dialer	
  
Contacts	
  
Call	
  Log	
  
Messaging	
  




Messages	
  list	
  view	
     ConversaBons	
  


                                                  EdiB...
Firefox	
  
       Browser	
  




    Screenshoot	
  does	
        Top	
  Sites	
  view	
     History	
  view	
  
   not	...
Camera	
  &	
  
Image	
  Gallery	
  	
  




 Camera	
                  Gallery	
  


                                    ...
Music	
  Player	
  




                      Video	
  Player	
  
Calendar	
  
Clock	
  
eMail	
  
NoBficaBon	
  
   Bar	
  

                           Features	
  
                                	
  
                •  ...
SeKngs	
  	
  
                	
  
Just	
  a	
  quick	
  glimpse	
  
FM-­‐Radio	
  
November 6th, 2012   89
November 6th, 2012   90
Many key industry players already on board with Firefox OS




                             Telcos


                     ...
And we already are creating good market
   expectations

         “Firefox OS to Capture 1
         Percent Share of Globa...
November 6th, 2012   93
COMPETITION WILL MAKE
                     OTHER PLATFORMS EVOLVE

November 6th, 2012     94
Unleashing Innovation on
          the Open Web


November 6th, 2012              95
November 6th, 2012   96
QUESTIONS?




November 6th, 2012       97
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The Web is dead, long live the Web

My talk at Gartner Symposium 2012 about why the Web is not dead and how Firefox OS will save the Web on mobile and stir competition on mobile browsers as they did on the desktop

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The Web is dead, long live the Web

  1. 1. The Web is dead Long live the Web Carlos Domingo CEO – Telefónica I+D Product Development and Innovation Director - Telefonica Digital 6th November 2012
  2. 2. November 6th, 2012 2
  3. 3. November 6th, 2012 3
  4. 4. Internet traffic is moving towards “mobile” Global mobile traffic as % of Total Internet Traffic, 12/08 – 5/12 10% in 5/12 4% in 12/10 1% in 12/09 Sources: StatCounter Global Stats Mary Meeker - KPBC November 6th, 2012 4
  5. 5. Internet will be is already mobile 2OO MILLION MOBILE YOUTUBE REACHED VIEWS A DAY, A 3X INCREASE DURING 2010 200M 150M 100M 2010 November 6th, 2012 5
  6. 6. November 6th, 2012 6
  7. 7. Driven by smartphone adoption worldwide November 6th, 2012 7
  8. 8. Where two companies are capturing a very large portion of the market … 50,9% 23,8% 11,7% Android 8,8% 4,8% iOS Symbian RIM Others Source: Gartner, Feb 2012 Android + iOS 74.7% of the smarpthone OS Market November 6th, 2012 8
  9. 9. And people use Internet in a very different way than in the desktop, using apps and not the Web November 6th, 2012 9
  10. 10. November 6th, 2012 10
  11. 11. November 6th, 2012 11
  12. 12. November 6th, 2012 12
  13. 13. Creating new closed ecosystems Internet November 6th, 2012 13
  14. 14. … controlling… THE HARDWARE THE OPERATING SYSTEMS THE BROWSERS APPS THE ECOSYSTEM November 6th, 2012 14
  15. 15. PROTECT THEIR CORE BUSINESSES November 6th, 2012 15
  16. 16. … while preventing others competing NO FLASH, NO OTHER BROWSERS, NO EBOOK STORES, NO VIDEO HARDWARE ACCELERATION, etc. November 6th, 2012 16
  17. 17. Why should you care about this? •  High costs of mobile/desktop development and support due to fragmentation •  Complex and uncontroled mobile app distribution •  No instant updates •  BYOD makes it even more challenging •  Closed is generally bad for users and consumers, locks people in specific ecosystems restricting choice November 6th, 2012 17
  18. 18. November 6th, 2012 18
  19. 19. November 6th, 2012 19
  20. 20. November 6th, 2012 20
  21. 21. November 6th, 2012 21
  22. 22. November 6th, 2012 22
  23. 23. November 6th, 2012 23
  24. 24. November 6th, 2012 24
  25. 25. November 6th, 2012 25
  26. 26. 0 25 50 75 100 94 -Q 1 94 -Q 2 94 -Q 3 94 -Q 4 95 -Q 1 November 6th, 2012 95 -Q 2 95 -Q 3 95 -Q 4 96 -Q 1 96 -Q 2 96 -Q 3 96 -Q 4 97 -Q 1 97 -Q 2 97 -Q 3 97 -Q 4 98 -Q 1 98 -Q 2 26 98 -Q 3 98 -Q IEXPLORER 4 99 -Q 1 99 -Q 2 OPERA 99 -Q 3 99 Source: http://www-958.ibm.com/software/data/cognos/manyeyes/datasets/browser-browser-2/versions/1 -Q 4 00 -Q MOSAIC 1 00 -Q 2 00 -Q 3 00 -Q 4 NETSCAPE 01 -Q 1 01 -Q 2 01 OTHERS -Q 3 01 -Q 4 02 -Q 1 02 -Q 2 02 -Q 3 02 -Q 4
  27. 27. November 6th, 2012 27
  28. 28. November 6th, 2012 28
  29. 29. November 6th, 2012 29
  30. 30. November 6th, 2012 30
  31. 31. November 6th, 2012 31
  32. 32. November 6th, 2012 32
  33. 33. November 6th, 2012 33
  34. 34. November 6th, 2012 34
  35. 35. November 6th, 2012 35
  36. 36. November 6th, 2012 36
  37. 37. November 6th, 2012 37
  38. 38. 0 25 50 75 100 03 -Q 1 03 -Q 2 03 -Q 3 03 -Q 4 04 -Q November 6th, 2012 1 04 -Q 2 04 -Q 3 04 -Q 4 05 -Q 1 05 -Q 2 StatCounter.com 05 -Q 3 05 -Q 4 06 -Q 1 06 -Q 2 06 -Q 3 06 -Q 4 07 -Q 1 IEXPLORER 07 -Q 2 07 38 -Q 3 07 -Q 4 FIREFOX 08 -Q 1 08 -Q 2 08 -Q 3 08 CHROME -Q 4 09 -Q 1 09 Sources: http://www-958.ibm.com/software/data/cognos/manyeyes/datasets/browser-browser-2/versions/1 -Q 2 SAFARI 09 -Q 3 09 -Q 4 10 -Q 1 OPERA 10 -Q 2 10 -Q 3 10 -Q 4 OTHERS 11 -Q 1 11 -Q 2 11 -Q 3 11 -Q 4 12 -Q 1 12 -Q 2
  39. 39. November 6th, 2012 39
  40. 40. November 6th, 2012 40
  41. 41. Internet November 6th, 2012 41
  42. 42. November 6th, 2012 42
  43. 43. November 6th, 2012 43
  44. 44. Lies, damned lies and statistics November 6th, 2012 44
  45. 45. And not everyone agrees with the conclusions November 6th, 2012 45
  46. 46. November 6th, 2012 46
  47. 47. November 6th, 2012 47
  48. 48. November 6th, 2012 48
  49. 49. Bringing lots of new improvements •  Native audio and video support •  Offline storage support •  Cross platform mobile-desktop support •  Plays nice with batteries •  Nice transitions, animations and transfomations via improved CSS •  3G graphics support via WebGL •  Lots of devices APIs •  Canvas to read, write and convert pixels •  WebRTC for real time communications November 6th, 2012 49
  50. 50. High developer interest in HTML5 Web developers are the largest developer community of the world November 6th, 2012 50
  51. 51. Some examples… not sharing revenue with apple SUBSCRIPTIONS DO NOT GO THROUGH THE APP STORE November 6th, 2012 51
  52. 52. Some examples… not sharing revenue with apple Books reading and purchase through the browser November 6th, 2012 52
  53. 53. … or offering a full alternative to the app store ANOTHER WAY TO DISCOVER AND INSTALL HTML5 APPS November 6th, 2012 53
  54. 54. … or alternative cross-platform development HTML5 GAMES DEVELOPED BY ZYNGA FOR FACEBOOK November 6th, 2012 54
  55. 55. However, HTML5 standards and browser support needs to improve to reach full potential … November 6th, 2012 55
  56. 56. "When I'm introspective about the last few years I think the biggest mistake that we made, as a company, is betting too much on HTML5 as opposed to native... because it just wasn't there.” Disrupt, Sep. 2012 November 6th, 2012 56
  57. 57. “And it's not that HTML5 is bad. I'm actually, on long-term, really excited about it. One of the things that's interesting is we actually have more people on a daily basis using mobile Web Facebook than we have using our iOS or Android apps combined. So mobile Web is a big thing for us.” Disrupt, Sep. 2012 November 6th, 2012 57
  58. 58. November 6th, 2012 58
  59. 59. • Performance • APIs for device access (camera, etc) •  Good developer tools November 6th, 2012 59
  60. 60. Technical or political problems? November 6th, 2012 60
  61. 61. Technical or political problems? Running from the browser Running from home screen/app November 6th, 2012 61
  62. 62. At Telefónica we strongly believe that the openess of the Web is the way forward on mobile November 6th, 2012 62
  63. 63. And at Telefónica we created a project to fix this November 6th, 2012 63
  64. 64. Create Web native devices that fix all those problems November 6th, 2012 64
  65. 65. And in the other side of the world, Mozilla was having the same idea November 6th, 2012 65
  66. 66. So we joint forces to create Firefox OS, a true Web OS entirely based on HTML5 from the ground up November 6th, 2012 66
  67. 67. Unleashing the true potential of the mobile Web unlike other platforms Mobile phones where everything running is a mobile web application. Fastest and most complete performance of HTML5 and mobile Web apps at low cost Truly open mobile OS and ecosystem, any one can participate November 6th, 2012 67
  68. 68. Hardware access is one key feature November 6th, 2012 68
  69. 69. November 6th, 2012 69
  70. 70. November 6th, 2012 70
  71. 71. November 6th, 2012 71
  72. 72. November 6th, 2012 72
  73. 73. November 6th, 2012 73
  74. 74. November 6th, 2012 74
  75. 75. Courtesy of Breand Eich, Mozilla founder and CTO and Javascript inventor 75 November 6th, 2012
  76. 76. November 6th, 2012 76
  77. 77. Home  -­‐   screen   Direct  access  to  Apps   Organize  &  Remove  Apps   Dock  (up  to  7  apps)   Landing  Page  
  78. 78. Dialer   Contacts   Call  Log  
  79. 79. Messaging   Messages  list  view   ConversaBons   EdiBng  
  80. 80. Firefox   Browser   Screenshoot  does   Top  Sites  view   History  view   not  show  rendered   web  content   L   Browser   •  Fast  rendering   •  Pinch  and  zoom   Tab  view   SeKngs  
  81. 81. Camera  &   Image  Gallery     Camera   Gallery   Image  EdiBng  
  82. 82. Music  Player   Video  Player  
  83. 83. Calendar  
  84. 84. Clock  
  85. 85. eMail  
  86. 86. NoBficaBon   Bar   Features     •  Lost  calls   •  Messages   •  App  NoBficaBon  
  87. 87. SeKngs       Just  a  quick  glimpse  
  88. 88. FM-­‐Radio  
  89. 89. November 6th, 2012 89
  90. 90. November 6th, 2012 90
  91. 91. Many key industry players already on board with Firefox OS Telcos Firefox Key OS Internet Companies OEMS* & Chipset manufacturers November 6th, 2012 91
  92. 92. And we already are creating good market expectations “Firefox OS to Capture 1 Percent Share of Global Smartphone Market in 2013” (Strategy Analytics) Firefox OS 7-8 MM Biggest number of units sold iOS 3.7MM during launching year by OS Windows phone 6.9MM Android 1.3MM November 6th, 2012 92
  93. 93. November 6th, 2012 93
  94. 94. COMPETITION WILL MAKE OTHER PLATFORMS EVOLVE November 6th, 2012 94
  95. 95. Unleashing Innovation on the Open Web November 6th, 2012 95
  96. 96. November 6th, 2012 96
  97. 97. QUESTIONS? November 6th, 2012 97
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My talk at Gartner Symposium 2012 about why the Web is not dead and how Firefox OS will save the Web on mobile and stir competition on mobile browsers as they did on the desktop

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