1. The Web is dead
Long live the Web
Carlos Domingo
CEO – Telefónica I+D
Product Development and Innovation Director - Telefonica Digital
6th November 2012

2. November 6th, 2012 2

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4. Internet traffic is moving towards “mobile”
Global mobile traffic as % of Total Internet Traffic, 12/08 – 5/12
10% in 5/12
4% in 12/10
1% in 12/09
Sources: StatCounter Global Stats
Mary Meeker - KPBC
November 6th, 2012 4

5. Internet will be is already mobile
2OO MILLION MOBILE
YOUTUBE REACHED
VIEWS A DAY, A 3X INCREASE DURING 2010 200M
150M
100M
2010
November 6th, 2012 5

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7. Driven by smartphone adoption worldwide
November 6th, 2012 7

8. Where two companies are capturing a very large
portion of the market …
50,9%
23,8% 11,7%
Android 8,8% 4,8%
iOS Symbian RIM Others
Source: Gartner, Feb 2012
Android + iOS
74.7% of the smarpthone OS Market
November 6th, 2012 8

9. And people use Internet in a very different way than
in the desktop, using apps and not the Web
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13. Creating new closed ecosystems
Internet
November 6th, 2012 13

14. … controlling…
THE HARDWARE THE OPERATING
SYSTEMS
THE BROWSERS APPS
THE
ECOSYSTEM
November 6th, 2012 14

15. PROTECT THEIR
CORE
BUSINESSES
November 6th, 2012 15

16. … while preventing others competing
NO FLASH, NO OTHER BROWSERS, NO EBOOK STORES,
NO VIDEO HARDWARE ACCELERATION, etc.
November 6th, 2012 16

17. Why should you care about this?
• High costs of mobile/desktop
development and support due
to fragmentation
• Complex and uncontroled
mobile app distribution
• No instant updates
• BYOD makes it even more
challenging
• Closed is generally bad for
users and consumers, locks
people in specific ecosystems
restricting choice
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26. 0
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OPERA
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Source: http://www-958.ibm.com/software/data/cognos/manyeyes/datasets/browser-browser-2/versions/1
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NETSCAPE
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StatCounter.com
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SAFARI
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41. Internet
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44. Lies, damned lies and statistics
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45. And not everyone agrees with the conclusions
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49. Bringing lots of new improvements
• Native audio and video support
• Offline storage support
• Cross platform mobile-desktop support
• Plays nice with batteries
• Nice transitions, animations and
transfomations via improved CSS
• 3G graphics support via WebGL
• Lots of devices APIs
• Canvas to read, write and convert
pixels
• WebRTC for real time communications
November 6th, 2012 49

50. High developer interest in HTML5
Web developers are the
largest developer
community of the world
November 6th, 2012 50

51. Some examples… not sharing revenue with apple
SUBSCRIPTIONS DO
NOT GO THROUGH
THE APP STORE
November 6th, 2012 51

52. Some examples… not sharing revenue with apple
Books reading and
purchase through the
browser
November 6th, 2012 52

53. … or offering a full alternative to the app store
ANOTHER WAY TO
DISCOVER AND
INSTALL HTML5
APPS
November 6th, 2012 53

54. … or alternative cross-platform development
HTML5 GAMES DEVELOPED BY
ZYNGA FOR FACEBOOK
November 6th, 2012 54

55. However, HTML5 standards and browser support
needs to improve to reach full potential …
November 6th, 2012 55

56. "When I'm introspective about the last few years I think the
biggest mistake that we made, as a company, is betting too
much on HTML5 as opposed to native... because it just wasn't
there.”
Disrupt, Sep. 2012
November 6th, 2012 56

57. “And it's not that HTML5 is bad. I'm actually, on long-term,
really excited about it. One of the things that's interesting is we
actually have more people on a daily basis using mobile Web
Facebook than we have using our iOS or Android apps
combined. So mobile Web is a big thing for us.”
Disrupt, Sep. 2012
November 6th, 2012 57

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59. • Performance
• APIs for device
access (camera,
etc)
•
Good developer
tools
November 6th, 2012 59

60. Technical or political problems?
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61. Technical or political problems?
Running from the browser Running from home screen/app
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62. At Telefónica we strongly believe that the openess
of the Web is the way forward on mobile
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63. And at Telefónica we created a project to fix this
November 6th, 2012 63

64. Create Web native devices that fix all those problems
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65. And in the other side of the world, Mozilla was
having the same idea
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66. So we joint forces to create Firefox OS, a true Web
OS entirely based on HTML5 from the ground up
November 6th, 2012 66

67. Unleashing the true potential of the mobile Web
unlike other platforms
Mobile phones where everything running is a
mobile web application.
Fastest and most complete performance of
HTML5 and mobile Web apps at low cost
Truly open mobile OS and ecosystem, any
one can participate
November 6th, 2012 67

68. Hardware access is one key feature
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75. Courtesy of Breand Eich, Mozilla founder and CTO and Javascript inventor
75
November 6th, 2012

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77. Home
-­‐
screen
Direct
access
to
Apps
Organize
&
Remove
Apps
Dock
(up
to
7
apps)
Landing
Page

78. Dialer
Contacts
Call
Log

79. Messaging
Messages
list
view
ConversaBons
EdiBng

80. Firefox
Browser
Screenshoot
does
Top
Sites
view
History
view
not
show
rendered
web
content
L
Browser
• Fast
rendering
• Pinch
and
zoom
Tab
view
SeKngs

81. Camera
&
Image
Gallery
Camera
Gallery
Image
EdiBng

82. Music
Player
Video
Player

83. Calendar

84. Clock

85. eMail

86. NoBficaBon
Bar
Features
• Lost
calls
• Messages
• App
NoBficaBon

87. SeKngs
Just
a
quick
glimpse

88. FM-­‐Radio

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91. Many key industry players already on board with Firefox OS
Telcos
Firefox
Key
OS
Internet
Companies
OEMS*
&
Chipset
manufacturers
November 6th, 2012 91

92. And we already are creating good market
expectations
“Firefox OS to Capture 1
Percent Share of Global
Smartphone Market in
2013” (Strategy Analytics)
Firefox OS 7-8 MM
Biggest number of units sold iOS 3.7MM
during launching year by OS Windows phone 6.9MM
Android 1.3MM
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94. COMPETITION WILL MAKE
OTHER PLATFORMS EVOLVE
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95. Unleashing Innovation on
the Open Web
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97. QUESTIONS?
November 6th, 2012 97