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The Web is dead, long live the Web

My talk at Gartner Symposium 2012 about why the Web is not dead and how Firefox OS will save the Web on mobile and stir competition on mobile browsers as they did on the desktop

The Web is dead, long live the Web

  1. 1. The Web is dead Long live the WebCarlos DomingoCEO – Telefónica I+DProduct Development and Innovation Director - Telefonica Digital6th November 2012
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  4. 4. Internet traffic is moving towards “mobile” Global mobile traffic as % of Total Internet Traffic, 12/08 – 5/12 10% in 5/12 4% in 12/10 1% in 12/09 Sources: StatCounter Global Stats Mary Meeker - KPBCNovember 6th, 2012 4
  5. 5. Internet will be is already mobile 2OO MILLION MOBILE YOUTUBE REACHED VIEWS A DAY, A 3X INCREASE DURING 2010 200M 150M 100M 2010November 6th, 2012 5
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  7. 7. Driven by smartphone adoption worldwideNovember 6th, 2012 7
  8. 8. Where two companies are capturing a very large portion of the market … 50,9% 23,8% 11,7% Android 8,8% 4,8% iOS Symbian RIM Others Source: Gartner, Feb 2012 Android + iOS 74.7% of the smarpthone OS MarketNovember 6th, 2012 8
  9. 9. And people use Internet in a very different way than in the desktop, using apps and not the WebNovember 6th, 2012 9
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  13. 13. Creating new closed ecosystems InternetNovember 6th, 2012 13
  14. 14. … controlling… THE HARDWARE THE OPERATING SYSTEMS THE BROWSERS APPS THE ECOSYSTEMNovember 6th, 2012 14
  15. 15. PROTECT THEIR CORE BUSINESSESNovember 6th, 2012 15
  16. 16. … while preventing others competingNO FLASH, NO OTHER BROWSERS, NO EBOOK STORES, NO VIDEO HARDWARE ACCELERATION, etc.November 6th, 2012 16
  17. 17. Why should you care about this? •  High costs of mobile/desktop development and support due to fragmentation •  Complex and uncontroled mobile app distribution •  No instant updates •  BYOD makes it even more challenging •  Closed is generally bad for users and consumers, locks people in specific ecosystems restricting choiceNovember 6th, 2012 17
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  26. 26. 0 25 50 75 100 94 -Q 1 94 -Q 2 94 -Q 3 94 -Q 4 95 -Q 1November 6th, 2012 95 -Q 2 95 -Q 3 95 -Q 4 96 -Q 1 96 -Q 2 96 -Q 3 96 -Q 4 97 -Q 1 97 -Q 2 97 -Q 3 97 -Q 4 98 -Q 1 98 -Q 2 26 98 -Q 3 98 -Q IEXPLORER 4 99 -Q 1 99 -Q 2 OPERA 99 -Q 3 99 Source: http://www-958.ibm.com/software/data/cognos/manyeyes/datasets/browser-browser-2/versions/1 -Q 4 00 -Q MOSAIC 1 00 -Q 2 00 -Q 3 00 -Q 4 NETSCAPE 01 -Q 1 01 -Q 2 01 OTHERS -Q 3 01 -Q 4 02 -Q 1 02 -Q 2 02 -Q 3 02 -Q 4
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  38. 38. 0 25 50 75 100 03 -Q 1 03 -Q 2 03 -Q 3 03 -Q 4 04 -QNovember 6th, 2012 1 04 -Q 2 04 -Q 3 04 -Q 4 05 -Q 1 05 -Q 2 StatCounter.com 05 -Q 3 05 -Q 4 06 -Q 1 06 -Q 2 06 -Q 3 06 -Q 4 07 -Q 1 IEXPLORER 07 -Q 2 07 38 -Q 3 07 -Q 4 FIREFOX 08 -Q 1 08 -Q 2 08 -Q 3 08 CHROME -Q 4 09 -Q 1 09 Sources: http://www-958.ibm.com/software/data/cognos/manyeyes/datasets/browser-browser-2/versions/1 -Q 2 SAFARI 09 -Q 3 09 -Q 4 10 -Q 1 OPERA 10 -Q 2 10 -Q 3 10 -Q 4 OTHERS 11 -Q 1 11 -Q 2 11 -Q 3 11 -Q 4 12 -Q 1 12 -Q 2
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  41. 41. InternetNovember 6th, 2012 41
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  44. 44. Lies, damned lies and statisticsNovember 6th, 2012 44
  45. 45. And not everyone agrees with the conclusionsNovember 6th, 2012 45
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  49. 49. Bringing lots of new improvements •  Native audio and video support •  Offline storage support •  Cross platform mobile-desktop support •  Plays nice with batteries •  Nice transitions, animations and transfomations via improved CSS •  3G graphics support via WebGL •  Lots of devices APIs •  Canvas to read, write and convert pixels •  WebRTC for real time communicationsNovember 6th, 2012 49
  50. 50. High developer interest in HTML5 Web developers are the largest developer community of the worldNovember 6th, 2012 50
  51. 51. Some examples… not sharing revenue with apple SUBSCRIPTIONS DO NOT GO THROUGH THE APP STORENovember 6th, 2012 51
  52. 52. Some examples… not sharing revenue with apple Books reading and purchase through the browserNovember 6th, 2012 52
  53. 53. … or offering a full alternative to the app store ANOTHER WAY TO DISCOVER AND INSTALL HTML5 APPSNovember 6th, 2012 53
  54. 54. … or alternative cross-platform development HTML5 GAMES DEVELOPED BY ZYNGA FOR FACEBOOKNovember 6th, 2012 54
  55. 55. However, HTML5 standards and browser support needs to improve to reach full potential …November 6th, 2012 55
  56. 56. "When Im introspective about the last few years I think the biggest mistake that we made, as a company, is betting too much on HTML5 as opposed to native... because it just wasnt there.” Disrupt, Sep. 2012November 6th, 2012 56
  57. 57. “And its not that HTML5 is bad. Im actually, on long-term, really excited about it. One of the things thats interesting is we actually have more people on a daily basis using mobile Web Facebook than we have using our iOS or Android apps combined. So mobile Web is a big thing for us.” Disrupt, Sep. 2012November 6th, 2012 57
  58. 58. November 6th, 2012 58
  59. 59. • Performance • APIs for device access (camera, etc) •  Good developer toolsNovember 6th, 2012 59
  60. 60. Technical or political problems?November 6th, 2012 60
  61. 61. Technical or political problems? Running from the browser Running from home screen/appNovember 6th, 2012 61
  62. 62. At Telefónica we strongly believe that the openess of the Web is the way forward on mobileNovember 6th, 2012 62
  63. 63. And at Telefónica we created a project to fix thisNovember 6th, 2012 63
  64. 64. Create Web native devices that fix all those problemsNovember 6th, 2012 64
  65. 65. And in the other side of the world, Mozilla was having the same ideaNovember 6th, 2012 65
  66. 66. So we joint forces to create Firefox OS, a true Web OS entirely based on HTML5 from the ground upNovember 6th, 2012 66
  67. 67. Unleashing the true potential of the mobile Web unlike other platforms Mobile phones where everything running is a mobile web application. Fastest and most complete performance of HTML5 and mobile Web apps at low cost Truly open mobile OS and ecosystem, any one can participateNovember 6th, 2012 67
  68. 68. Hardware access is one key featureNovember 6th, 2012 68
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  75. 75. Courtesy of Breand Eich, Mozilla founder and CTO and Javascript inventor 75November 6th, 2012
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  77. 77. Home  -­‐  screen   Direct  access  to  Apps   Organize  &  Remove  Apps   Dock  (up  to  7  apps)   Landing  Page  
  78. 78. Dialer  Contacts  Call  Log  
  79. 79. Messaging  Messages  list  view   ConversaBons   EdiBng  
  80. 80. Firefox   Browser   Screenshoot  does   Top  Sites  view   History  view   not  show  rendered   web  content   L   Browser  •  Fast  rendering  •  Pinch  and  zoom   Tab  view   SeKngs  
  81. 81. Camera  &  Image  Gallery     Camera   Gallery   Image  EdiBng  
  82. 82. Music  Player   Video  Player  
  83. 83. Calendar  
  84. 84. Clock  
  85. 85. eMail  
  86. 86. NoBficaBon   Bar   Features     •  Lost  calls   •  Messages   •  App  NoBficaBon  
  87. 87. SeKngs      Just  a  quick  glimpse  
  88. 88. FM-­‐Radio  
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  91. 91. Many key industry players already on board with Firefox OS Telcos Firefox Key OS Internet Companies OEMS* & Chipset manufacturersNovember 6th, 2012 91
  92. 92. And we already are creating good market expectations “Firefox OS to Capture 1 Percent Share of Global Smartphone Market in 2013” (Strategy Analytics) Firefox OS 7-8 MM Biggest number of units sold iOS 3.7MM during launching year by OS Windows phone 6.9MM Android 1.3MMNovember 6th, 2012 92
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  94. 94. COMPETITION WILL MAKE OTHER PLATFORMS EVOLVENovember 6th, 2012 94
  95. 95. Unleashing Innovation on the Open WebNovember 6th, 2012 95
  96. 96. November 6th, 2012 96
  97. 97. QUESTIONS?November 6th, 2012 97

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My talk at Gartner Symposium 2012 about why the Web is not dead and how Firefox OS will save the Web on mobile and stir competition on mobile browsers as they did on the desktop

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