A short introduction to a more dynamic and effective PR approach. Where little is left to chance and the focus is on commercially compelling results.

1. emmett & smith
integrated public relations
PR that works
HARDER
accountable
effective
evocative

2. integrated public relations
• integrated pr is pr that can be wrapped
around your marketing activities to create
impact and improve effectiveness
accountable
effective
evocative

3. integrated public relations
• what makes us different is that our multichannel approach to pr broadens your reach
and leverages your investment
accountable
effective
evocative

4. how do we add value?
• we enable organisations to punch above their
weight
• we energise under-performing operations
• we make businesses more attractive purchase
propositions, owners or M&A partners
accountable
effective
evocative

5. how do we add value?
• we fortify institutions operating in uncertain
trading conditions
• we develop credible brand distinction
• we create tangible competitive advantage
accountable
effective
evocative

6. expertise
• communications strategy development
– discrete workshop portfolio
• campaign planning
• precision delivery
– headline planning
– expert authorship
– media relations
– programme development
accountable
effective
evocative

7. markets
• charity pr
• energy pr
• customer service pr
• environment pr
accountable
effective
evocative

8. markets
• engineering &
science pr
• hospitality,
leisure & sport pr
• education &
training pr
• public sector pr
accountable
effective
evocative

9. markets
• maritime pr
• recruitment pr
accountable
effective
evocative

10. pr services
• we provide all the services necessary to
deliver a powerful public relations
programme both traditional and online
• plus a range of bespoke workshops designed
to meet specific client challenges such as
– perception benchmarking
– messaging development
– media training
– crisis communications
– priority benchmarking
accountable
effective
evocative

11. expertise
• exemplary implementation
– programme development
• ensures strategic communications
requirements are in focus
• ensures that the programme remains on brief
and in line with evolving communications
requirements
• underpins the performance guarantee.
accountable
effective
evocative

12. accountable
effective
evocative

13. why emmett & smith?
• accountable
– deliverables contract
– budget transparency
• effective
– demonstrable positive impact on client business
– 100% track record for delivering regular feature
length coverage
• evocative
– challenging
– engaging
– creative
accountable
effective
evocative

14. …so we’re ready, when can we start?
lorraine.emmett@emmettandsmith.com
www.emmettandsmith.com
@emmettandsmith
0207 384 7110
accountable
effective
evocative