Introduction to Pro Motion

Introduction to Pro Motion

Pro Motion is an award winning nationally recognized integrated marketing
leader that focuses on building relationships to grow brands. We specialize in
the areas of experiential marketing, digital marketing, social media, strategy,
creative and public relations.
Clients say we have measurably better ROI and activation and we GUARANTEE
it! We believe participation builds relationships, relationships drive results and
results are all that matter! For more information visit our website at
www.promotion1.com or follow Pro Motion on Facebook or Twitter.

Measurably Better ROI & Activation GUARANTEED!

Table of Contents

Introduction to Pro Motion
People
Reporting
Case Studies
Testimonials
Contact Information


Pro Motion

Self-funding, integrated experiential programs

Extension of Digital Marketing efforts

B-to-B and B-to-C experiential programs

Experiential success is in the recruiting and training
processes

We GUARANTEE measurably better ROI and Activation


Pro Motion

Pro Motion Turns Tryers Into Buyers
- Remarkable engagements
- Face-to-face with people
- Precise processes
- Preference conversion
- Amazing people
- Awesome activation

Pro Motion takes the pain away from
developing, launching and managing
field marketing programs


What We Do Really Well

Field Marketing
Street Teams
Mobile Tours
Events
Stunts
Sampling
Multicultural
Sponsorship Activation
Guerilla Marketing
Nationwide Brand Ambassadors

How We Do It

Program strategy
Creative ideation and development
Fabrication design/management
- Mobile units, kiosks, graphics, and electronics
Tour planning and logistics
On-Line Reporting and ROI analysis
Public Relations/Word of Mouth/Buzz
Hiring, training & managing professional
brand ambassadors
DOT training, compliance & reporting
Turn key solutions


Integration For Optimization


Pro Motion Experience

In 16 years, Pro Motion has…

Recruited and Trained 4,500 Brand
Ambassadors
Driven 1,825,000 miles
Activated 35,000 event days
Managed 260 vehicles
DIRECTLY Engaged 15,200,000
consumers


Recent Experiences


Why Clients Love Us

Our People
- 35% of our full time field staff has been hired
full time by our Clients during their time of
service – we know how to find the right people

Our Training
- 2 to 4 weeks training versus 2 to 4 days or
even 2 to 4 hours – our people are the best
because of our custom recruitment, hiring
and training practices

Our Clients always come back for more
- 98% client retention rate over 15 years of
service – we’ve never been fired


Pricing Philosophy

No surprises

We manage your budget like it is our own

We will all agree to a price and stick to it

“We love you guys. You all do great work. You
are so buttoned up, you think of everything!
And, we also love your pricing structure. You
guys provide so much more value than other
agencies.”
- CNN Director of Marketing


Pure Enthusiasm

Our Core Values

Employees First Always

Make It Happen

Work As A Team, Win As a
Team

Reputation Before Revenue

Commitment To Safety


Build-Out Management

Pro Motion is an expert in managing vehicle and display design,
fabrication and modification
Our convenient Midwest location keeps us close to the industry’s leading
manufacturer of customized vehicles and displays for the event and
promotion industry
- Craftsmen Industries, located in St. Charles, MO, is just minutes from
our St. Louis, MO headquarters
Our location allows us to closely monitor the exhibit and vehicle
development process to provide weekly updates, photos and recaps to our
clients as well as being able to provide quality assurance and stay in daily
contact with the build-out team


DOT Safety and Compliance

Belong to MO Trucking Association
Purchase compliance materials from the
DOT, and strictly adhere to DOT rules
and regulations
Maintain internal records/log books for
every tour, as required by the DOT
Focus on safety and DOT compliance
during comprehensive driver training
sessions
- Including videos, driving skill tests and
on-road training
Check out our safety record at
www.safersys.org
- DOT # 612558


Permits & Logistics

Pro Motion has negotiated permits and site fees in every major market in
the country.
- For the Disney family alone, we have permitted events at more than 40
venues in 20 different markets across the country - from Times Square to the
White House to Navy Pier
As we go through the process of identifying ideal venues, we rely on
relationships and our experience from everywhere we have been to
leverage brand presence to negotiate and maximize a client’s site fee
budget


Our People


Finding Rock Stars

How does Pro Motion find field
staff?
- Full time recruiters initiate the
recruiting process
- Pro Motion has a roster of
potential candidates and contacts
that will refer top candidates in all
the key markets
- Marketers, Professional Yo-Yo
experts, interior designers or
agricultural enthusiasts – we will
find the perfect fit


Training The Best

After the right people are recruited, the next most
important element of the program is training
- We believe that 90% of the success of the program
comes through training the right people to represent
your brand.
- Program training
• Guest experience, pre & post-event logistics, onsite
execution, operations and DOT
- Brand/Company Training
• The Brand, messaging, points of differentiation
- Pro Motion training
• Policies, procedures, reporting, Pro Motion philosophy,
history, expectations
Training usually from 2 to 4 weeks
- With client in class room setting, Role playing,
Written tests


Multi-cultural & Bi-lingual Staffing

Targeting diverse groups with specific key messaging and
engagements that meets the demographics’ interest and
culture is imperative to your brand’s success.

Pro Motion has extensive experience activating programs
targeting a multi-cultural & bi-lingual audience.
- Recent Example: We recruited and hired African-American Brand
Ambassadors to manage the CNN Black in America Tour. We reached
out to alumni groups at HBCUs as well as African-American
newspapers to find great candidates. These individuals were
required to have a college degree and we asked them to write an
essay on what it meant to them to be “Black in America.”

Pro Motion has many bi-lingual Brand Ambassadors. In
addition, we hire local talent to support our programs in
several markets. We often recruit bi-lingual individuals to
ensure the brand’s message reaches a larger audience.


Metrics

ROI is the ultimate measurement of success for any
marketing effort, yet this measurement can be tricky in
the experiential marketing arena. Pro Motion has years
of experience in measuring its programs’ successes,
matched by countless clients pleased with their results.
ROI will differ with every program and every client.

Sample Tactics for ROI Metrics:

– Consumer interactions – PR & Media coverage – Cumulative research
– Collateral distribution – # of Demonstrations – Brand awareness
– Store evaluations – Competitive activity – Data capture
– Sales – Premium distribution – Website traffic
– Samples distributed – Coupon redemption – Content generation
– Key customer attendance – Total attendance/throughput – Consumer feedback
– Sell-in/thru – Education – Social Media Response


Reporting

Based upon your requirements,
we will build a customized
reporting structure
Reports are available online and
available 24/7 to all stakeholders
A variety of information can be
provided, including:
- Relevant program data
- Photos
- Video
- Awareness
- Attitude
- Purchase Intent
- Sales conversion
- Other information as required


Extending Reach

According to the Experiential
Marketing Forum’s 2009 study, by
augmenting live experiential
campaigns with plans to drive
attendees online (web and social
media) there is a 30% lift in
purchase

Whether we are driving people to
volunteer a day of service with the
Disney Give a Day, Get a Disney
Day program, encouraging people
to pledge to live a healthier
lifestyle the CNN Fit Nation
program or driving people to enroll in the Livin’ LG Concierge program, Pro
Motion knows how to drive consumers online to extend program reach


Some examples of solutions developed for
our clients

Check out video and photos from some of our recent programs:
www.youtube.com/promotioninc
www.flickr.com/promotioninc


GATORADE ENGAGES TEENS
WITH NEW PRODUCT LAUNCH

Gatorade wanted a niched marketing effort to integrate with a grassroots
program driving awareness, buzz and purchase among elite high school
athletes to support the launch of the new G-Series line
Gatorade’s agency came to Pro Motion to manage the G-Series Mobile Locker
Room build-out and tour activation, a double expandable 53’ trailer that
traveled to hand-picked high schools
The locker room was loaded with amenities ranging from X-Box 360s to
satellite radio, Direct TV, Internet stations and a 63-inch Smart Board
Activation included hydration talks, fluid loss testing, chalk talks (from
regional professional athletes), product sampling and social sharing
The G-Series Mobile Locker Room was a huge success
- Successfully immersed its specific consumer segment—elite high school athletes—
in Gatorade’s new G-Series product
- More than 2,500 varsity high school athletes participated
- Generated more than 24 million media impression.
- Awarded Second Place 2010 PRO Award from PROMO Magazine for the Best
Program Targeting a Micro Audience
- Click here to see video
- “You all did a wonderful job from A to Z. Thank you for always being reliable, hands
on, and on top of everything from start to finish. Also, your patience and flexibility
with the “last minute” structure of the program was certainly appreciated.”


AWARDED BEST
PROMOTION OF 2010

Pro Motion secured iconic venues where Disney's JaMMitors
"drummed up" awareness of the Give a Day, Get a Disney Day
message
Pro Motion recruited, trained and managed over 200 street team
members, Brand Ambassadors and Disney College Program
Volunteers, in 16 markets across the United States
A Project Manager traveled with the tour to oversee all permitting and
Street Team logistics
60,000 key chains were distributed, encouraging guests to give a day
of service in their communities in exchange for a free day at Disney
Guerilla events took place in locations such as Times Square, the
White House and Pier 39 in San Francisco
It took Disney just 67 days to reach its goal of inspiring 1 million
people to sign up and commit to a volunteer activity
PROMO PRO Award Winner of the Best Overall Promotion of 2010,
Best Multidiscipline Campaign and 2nd Place for Best Cause-Based
Promotion
“I love working with Pro Motion, you all are buttoned up and on top of
every detail. Very professional and understanding of the Disney way.”
– Disney Parks Promotions Manager


HP EXPERIENCES EXSTREAM-LY
SUCCESSFUL RESULTS
Pro Motion developed, built and managed the HP Exstream Results
Tour, a mobile trade show via a 45’ deluxe motor coach
Setting up in each customer’s parking lot, this mobile trade show
gave HP Exstream the opportunity to show current software offerings
and upcoming new upgrades in a low pressure, entertaining and
comfortable “living room” environment.
The results far exceeded HP Exstream’s expectations.
- The Tour returned 17 times the investment in tangible ROI
- More than 600 financial services and insurance customers and prospects
visited the coach.
- The Tour resulted in three closed sales adding up to more than $2 million,
in addition to many more millions in sales moved along the funnel.
- The Tour earned 48 meetings, including 20 new business prospects.
- From those, nine major HP/Exstream revenue opportunities developed,
with several others moving significantly toward completion.
"I am particularly impressed by the creativity in finding new ways to reach the
customer to get our message into the marketplace. Keep up the great work and let
me know how I can help/participate in the future.” – HP VP Market Development
Worldwide


OVER 50,000 GUESTS ENJOY A FREE MOVIE
AT CENTENNIAL PARK IN ATLANTA

Pro Motion was hired by Peachtree TV to develop, manage, coordinate
and execute the sponsorship activation of the 5 week 2008, 2009 and
2010 Screen on the Green programs
Pro Motion developed, managed and staffed the VIP and hospitality area
for Pepsi, Cold Stone Creamery, the Georgia Peanut Board, Sony Pictures
and others
In addition, Pro Motion managed the sampling for all of the brands
throughout the event distributing over 200,000 samples and premiums
over the 10 weeks
Each week, Pro Motion managed the complete development of the event
from the ground up including managing over 10 vendors per week
The 2009 event itself generated $1 million in sponsor revenue, a more
than 5 to 1 return on investment (ROI)!
Click here to see video
"Turner Broadcasting's Peachtree TV considers Screen on the Green to be
one of its most successful programs and Pro Motion has helped continue
to raise the bar and the success of the event. We are pleased from a
business-to-consumer as well as business-to-business standpoint.“ - Risa
Meynarez, Peachtree TV’s Director of Marketing & Sales Promotion


Our Trophy Case
BEST PROMOTION OF 2010
Pro Motion has been recognized in our industry by leading publications for our outstanding work. We have
also won several awards for our inspiring leadership and culture.
- CTAM Mark Award for CNN Election Express Yourself Tour
- CTAM Mark Award for CNN Black In America Tour
- Event Marketer “IT List” since 2003
- Fortune Small Business “Best Bosses”
- PROMO “Top 100 Agency” since 2002
- PROMO Magazine – BEST PROMOTION OF 2010 - PRO Award for Disney’s Give A Day, Get A Disney Day
- PROMO Magazine PRO Award for Energizer’s Energi To Go Sampling
- PROMO Magazine PRO Award for Gatorade’s G-Series Mobile Locker Room
- PROMO Magazine PRO Award for Pace’s Trailgating Tour
- PRSA Pepperpot for Termidor’s Towering Termite Tour
- St. Louis Business Journal “Best Places to Work”
- St. Louis Small Business Monthly “Top 20 Under 20 Company”

28

Word On The Street Is…

“…Pro Motion is always looking out for our best interests. They are
dedicated. They truly care. Sometimes it makes me feel like they
know my business better than I do.”
- Bosch Power Tools

“Pro Motion has fantastic project managers that I know I can count
on to get the projects done. They have been instrumental in not
only executing sampling events on behalf of Bacardi Silver, but also
bringing me fresh ideas on how to broaden my product reach to a
variety of consumers.”
- Anheuser-Busch

“Pro Motion anticipates my questions and needs, which is
wonderful! I rest easy with Pro Motion in charge. I’m so happy to be
able to partner with your team!”
- CNN


Thank You

Tom Metsa
Director of Strategic Partnerships
PH: 262-370-0504
tom.metsa@promotion1.com

18221 Edison • St. Louis, MO 63005 • PH 314-997-0101 • FX 314-997-6831 • www.promotion1.com


Introduction to Pro Motion

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