Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Rba Presentation 1-13-2010

327 views

Published on

Powerpoint used during a presentation by EndGame PR President Steve Mullen to the Richmond Bridal Association on January 13, 2010.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Rba Presentation 1-13-2010

  1. 1.   Web Marketing for Small Businesses
  2. 2. Who am I?
  3. 3. A (very) little history lesson...
  4. 4. Brief History of Social Media
  5. 5. <ul><li>Brief History of Social Media </li></ul><ul><ul><li>1969 - ARPAnet goes live (military only) </li></ul></ul>
  6. 6. <ul><li>Brief History of Social Media </li></ul><ul><ul><li>1969 - ARPAnet goes live (military only) </li></ul></ul><ul><ul><li>1979 - Usenet (first message boards) </li></ul></ul>
  7. 7. <ul><li>Brief History of Social Media </li></ul><ul><ul><li>1969 - ARPAnet goes live (military only) </li></ul></ul><ul><ul><li>1979 - Usenet (first message boards) </li></ul></ul><ul><ul><li>Early 1980s - Dial-up services born </li></ul></ul>
  8. 8. <ul><li>Brief History of Social Media </li></ul><ul><ul><li>1969 - ARPAnet goes live (military only) </li></ul></ul><ul><ul><li>1979 - Usenet (first message boards) </li></ul></ul><ul><ul><li>Early 1980s - Dial-up services born </li></ul></ul><ul><ul><li>1990 - WWW born </li></ul></ul>
  9. 9. <ul><li>Brief History of Social Media </li></ul><ul><ul><li>1969 - ARPAnet goes live (military only) </li></ul></ul><ul><ul><li>1979 - Usenet (first message boards) </li></ul></ul><ul><ul><li>Early 1980s - Dial-up services born </li></ul></ul><ul><ul><li>1990 - WWW born </li></ul></ul><ul><ul><li>2002 - MySpace launches </li></ul></ul>
  10. 10. <ul><li>Brief History of Social Media </li></ul><ul><ul><li>1969 - ARPAnet goes live (military only) </li></ul></ul><ul><ul><li>1979 - Usenet (first message boards) </li></ul></ul><ul><ul><li>Early 1980s - Dial-up services born </li></ul></ul><ul><ul><li>1990 - WWW born </li></ul></ul><ul><ul><li>2002 - MySpace launches </li></ul></ul><ul><ul><li>2004 - Facebook launches </li></ul></ul>
  11. 11. <ul><li>Brief History of Social Media </li></ul><ul><ul><li>1969 - ARPAnet goes live (military only) </li></ul></ul><ul><ul><li>1979 - Usenet (first message boards) </li></ul></ul><ul><ul><li>Early 1980s - Dial-up services born </li></ul></ul><ul><ul><li>1990 - WWW born </li></ul></ul><ul><ul><li>2002 - MySpace launches </li></ul></ul><ul><ul><li>2004 - Facebook launches </li></ul></ul><ul><ul><li>2006 - Facebook opens registration </li></ul></ul>
  12. 12. <ul><li>Brief History of Social Media </li></ul><ul><ul><li>1969 - ARPAnet goes live (military only) </li></ul></ul><ul><ul><li>1979 - Usenet (first message boards) </li></ul></ul><ul><ul><li>Early 1980s - Dial-up services born </li></ul></ul><ul><ul><li>1990 - WWW born </li></ul></ul><ul><ul><li>2002 - MySpace launches </li></ul></ul><ul><ul><li>2004 - Facebook launches </li></ul></ul><ul><ul><li>2006 - Facebook opens registration </li></ul></ul><ul><ul><li>2007 - Twitter launches </li></ul></ul>
  13. 13. Why should you use social media and social networking for your business?
  14. 14. It's where the people are... Facebook: 350 Million Twitter: 18 Million (est.)
  15. 15. To put it another way, if Facebook was a country...
  16. 16. <ul><li>...it would have the third largest population in the world. </li></ul><ul><ul><li>China: 1,332,060,000 </li></ul></ul><ul><ul><li>India: 1,166,900,000 </li></ul></ul><ul><ul><li>Facebook: 350,000,000 </li></ul></ul><ul><ul><li>United States: 307,010,000 </li></ul></ul>
  17. 17. Advertising and traditional media relations are not enough anymore.
  18. 18. Web Marketing   Won't work without a website...      
  19. 19. <ul><li>Web Marketing </li></ul><ul><ul><li>SEO </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Web advertising </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  20. 20. <ul><li>Search Engine Optimization </li></ul><ul><ul><li>On-Site SEO </li></ul></ul><ul><ul><li>Off-Site SEO / Inbound Links </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  21. 21. <ul><li>On-Site Search Engine Optimization </li></ul><ul><ul><li>Create keyword strategy </li></ul></ul><ul><ul><li>Page titles / META tags </li></ul></ul><ul><ul><li>Check for dead links & broken pages </li></ul></ul><ul><ul><li>Check your site's load time </li></ul></ul>
  22. 22. Link Building Utilize link building tools and create unique content for your website      
  23. 23. <ul><li>Online News Release Distribution </li></ul><ul><ul><li>The best link building tool </li></ul></ul><ul><ul><li>Examples: PRWeb.com, BusinessWire.com, PRNewswire.com, OnlinePRNews.com </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  24. 24. <ul><li>Unique Content Creation </li></ul><ul><ul><li>Website copywriting </li></ul></ul><ul><ul><li>Blog writing </li></ul></ul><ul><ul><li>News release writing and distribution </li></ul></ul><ul><ul><li>Web videos and podcasts </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  25. 25. Social Media Free web content that includes a social aspect such as commenting      
  26. 26. <ul><li>Social Media Benefits </li></ul><ul><ul><li>Establishes you as the expert </li></ul></ul><ul><ul><li>Unique content for link building </li></ul></ul><ul><ul><li>Creates a community </li></ul></ul><ul><ul><li>Makes your website &quot;sticky&quot; </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  27. 27. <ul><li>Types of Social Media </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Web Videos & Podcasts </li></ul></ul><ul><ul><li>Anything else that can be shared and commented upon </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  28. 28. Business Blogging Blogging once per week on a blog set up on your site can dramatically affect your search rankings and build a community of readers.      
  29. 29. Integrate Your Blog   Have the blog installed on your site for maximum SEO benefit.   WordPress: WordPress.org    
  30. 30. Blog Frequency   At least one post per week or  four per month.    
  31. 31. What Should I Blog About?      
  32. 32. ...allow you to talk directly to your audience in a way that text simply cannot match.       Web Videos and Podcasts...
  33. 33. <ul><li>Podcast and Web Video Ideas </li></ul><ul><ul><li>Customer testimonials </li></ul></ul><ul><ul><li>Tour of your facility </li></ul></ul><ul><ul><li>&quot;Meet the crew&quot; </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  34. 34. Social Networking Social Networks help you find and connect with your audience      
  35. 35. Today We'll Talk About...      
  36. 36. <ul><ul><li>350 million registered users (!) </li></ul></ul><ul><ul><li>Post links, images, videos </li></ul></ul><ul><ul><li>Make &quot;friends&quot; </li></ul></ul>
  37. 37. The networking problem on Facebook: Facebook Stranger Anxiety
  38. 38. The Facebook Stranger Anxiety solution: The Facebook Fan Page
  39. 40. <ul><ul><li>Micro-blog with a 140-character limit </li></ul></ul><ul><ul><li>Gain &quot;followers&quot; </li></ul></ul><ul><ul><li>Outstanding place to promote yourself and your unique content </li></ul></ul>
  40. 41. Facebook is a great place for networking with people you know, Twitter is a great place for networking with people you WANT to know.
  41. 43. <ul><ul><li>The opposite of Facebook </li></ul></ul><ul><ul><li>The top business networking site </li></ul></ul><ul><ul><li>Great for contractors, freelancers, and job seekers </li></ul></ul>
  42. 45. <ul><ul><li>Founded in 2002 </li></ul></ul><ul><ul><li>Still a top social networking site </li></ul></ul><ul><ul><li>Not a place for businesses, unless they're bars or bands </li></ul></ul>
  43. 47. <ul><li>Promoting Your Social Network </li></ul><ul><ul><li>Badges on your website </li></ul></ul><ul><ul><li>Tell your friends (online and offline) </li></ul></ul><ul><ul><li>Email signature </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  44. 48.   One final note: Expect Feedback      
  45. 49. Any Questions?
  46. 50. Thank You

×