Cheryl Campbell, Founder of Green Eileen, and Kevin Cooke, Creative Development Leader, Eileen Fisher “We Want our Clothes Back!” The story of returnable clothing at Eileen Fisher. With a focus on owning their products from shipment to disposal, Eileen Fisher launched a new business model. In this presentation Cheryl Campbell and Kevin Cooke discuss the evolution of the program and the lessons learned. A presentation from the 2015 Supply Chain Insights Global Summit

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Building New Business Models
Cheryl Campbell – Founder of Green Eileen
Kevin Cooke – Creative Development Leader, Eileen Fisher Inc.
EILEEN FISHER

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Agenda
 Vision 2020: Eileen Fisher’s
Commitment to Sustainability
 Green Eileen: More than just a Give
Back Program
 Closing the Loop: Expanding the Way
We Think About Repurposing Textiles

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Vision 2020

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VISION 2020

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VISION 2020

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VISION 2020

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VISION 2020
SOCIAL:
CONSCIOUS BUSINESS PRACTICES
FAIR WAGES & BENEFITS
WORKER VOICE
WORKER/COMMUNITY HAPPINESS
ENVIRONMENT:
MATERIALS
CHEMISTRY
CARBON
WATER

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Green Eileen

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GREEN EILEEN

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GREEN EILEEN

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BY THE NUMBERS
• As of our second quarter in 2015, we have:
• Taken back over 500,000 garments
• Sold over 150,000 units (approx. income $6 million:
profits donated to non-profit programs that support
women and girls)
• Donated over 100,000 garments to women in need
through local charities/shelters

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Closing the Loop

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Closing the Loop
By 2020, we expect to have 1 million recycled pieces
• Upcycling
• Empowerment
• Technology
• Closed Loop Design