Andrea Frenzel, BASF at SB'14 London

1. 1
Andrea Frenzel
Sustainable Brands November 4, 2014
Sustainable Solution Steering
How to drive sustainable solutions

2. We are active in diverse
industries and markets
Transportation
Construction
Agriculture
Health & Nutrition
Consumer Goods
Electronics
Energy & Resources

3. Sustainability at BASF
What we stand for
Together with our partners
we drive sustainable solutions
to improve quality of life. Innovation,
continuous improvements and
responsible action along the
value chains ensure most efficient
resource use and long-term
business success.

4. Our sustainability approach consists of
five major levers
Stakeholder
& commu-
nication
Employees &
engagement
Strategy &
organization
Assets &
operations
Business &
innovation

5. We integrate sustainability in our
business strategies
Step 1
Analysis of
sustainability needs
and trends in the value
chains
Step 2
Evaluation and
categorization of
product sustainability
performance in the
market application
Step 3
Development of
action plans for
strategies, R&D, and
market approach

6. Sustainable Solution Steering
We drive sustainable solutions
>1,000
action plans in place
>50,000
solutions assessed
All 4regions covered
~9,000
accelerator solutions
with about
10,000,000,000 € sales
~85%of products covered
>1,500
experts involved
e.g. R&D, Product Safety,
Marketing & Sales

7. We cluster our solutions into
four categories
Check for basic sustainability requirements
Completely fulfilled Gaps identified
Sustainability value contribution Check of improvement status
Substantial
contribution
Basic market
standard met
Accelerator Performer
Improvement
actively
addressed
Transitioner
Significant effort
of improvement
required
Challenged
3rd party assurance by PwC

8. We categorized all our products into
four categories
Substantial sustainability contribution
in the value chain
Meets basic sustainability standards
in the market
Specific sustainability issue which is
actively addressed
Significant sustainability concern identified
and action plan in development
21.6%
73.4%
4.5% 0.5%
Our goal: Increasing the sustainability contribution of our solutions
Status: August 2014; 81% of relevant sales assessed

9. We address key sustainability levers for
our customer’s success
(Double nomination possible)
0% 10%
Cost savings downstream
Biodiversity and renewables
Climate change and energy
Emission reduction
Resource efficiency
Water
Health and safety
UN Millennium
Development goals
21.6%
Consistent method from R&D to commercial solutions

10. We are highly aware of the sustainability
needs of the packaging industry…
Reduction
of weight and
environmental
impact
Recyclability
Renewable
raw
materials
Health and
safety
aspects

11. … and meet them with our “Accelerators”
Epotal® SP-101 D for paper coating
Polyamide films
Biodegradable ecovio® paper coating
Water-based resins Joncryl FLX®

12. Sustainable Solution Steering supports
the launch of new “Accelerator”
Identification of “Challenged”
polyfluorinated substances
(environmental concern)
1
Development of action plan: start of
research project
2
Example: Paper coating
Launch of “Accelerator”
recyclable Epotal® SP-101 D and
biodegradable ecovio® paper coating
3
Renewables
Resource efficiency

13. Sustainability at BASF ...
… reduces our
business risks
… is an integral
part of our
management
systems
… delivers
opportunities in
the markets

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