Sales training module

1. Consumer Information

2. INDEX

3. REFRACTIVE ERROR- MYOPIA

5. Presbyopia

6. Photochromic Lens

7. Benefits
- 100% UV protection
- Protects from Excessive
light entering into eye
- No need to carry
Separate Sunglass
Photochromic Lens

8. Progressive Lenses Explained
Intermediate Vision Zone

9. Progressive / Multifocal

10. How to get use to new Multifocal Lenses

12. Free Form Design

13. Free Form Technology Explained

14. Refractive Index
Thickness calculator

15. How it will look*
*Pictures are for demonstration purpose only ….

16. Additional Treatments / Coatings
Anti ReflectionWater
Repellent
Smudge
Resistant
Hard Coating
UV Protection Blue CutAnti Static

17. Coatings
1. Hard Coating
2. Anti Reflection
Coating
3. Water Repellent
4. Smudge Resistant
5. Anti Static

18. HARD COATING
Helps your glasses to be durable

19. Keeps your lenses clean for longer duration
Water Repellent

20. Helps in reducing unwanted reflection from lens
Anti Reflection Coating

21. Reduces Glare

22. Smudge Resistant
Prevents oil marks on lenses

23. Blue Cut

24. This Lens Protects your eyes from harmful Blue light
Blue Cut Lenses

25. Blue Cut Lenses

26. Dust Repellent
Keeps your Lenses clean for longer duration

27. POLARISED LENS

28. Benefit of Polarized Lens

29. UV Protection Coating

30. For Internal Circulation - Training & Quality Purpose Only

31. For Internal Circulation - Training & Quality Purpose Only
• Created in the first 5 – 10
seconds of a meeting /
conversation
• Give the impression that you are
competent, knowledgeable and
professional
• Appeal to the senses
• Remember, first impressions are
the best impressions

32. For Internal Circulation - Training & Quality Purpose Only

33. For Internal Circulation - Training & Quality Purpose Only
Consultative selling

34. For Internal Circulation - Training & Quality Purpose Only

35. For Internal Circulation - Training & Quality Purpose Only
Sales Pitch - Role plays
• Neuroscience Vs Wider progressive
• Lutina over fully loaded
• Fully loaded vs 999
• JJ over Rayban
• Options to correct Presbyopia
• Frame Selection in Presbyopia
• Explain How to use Progressives

36. Sales Pitch - Role plays
• Neuroscience Vs Wider progressive
• Lutina over fully loaded
• Fully loaded vs 999
• JJ over Rayban
• Options to correct Presbyopia
• Frame Selection in Presbyopia
• Explain How to use Progressives

37. People don’t buy because of logic but emotions
Lifestyle

38. FAB

39. Sand witch Approach

40. For Internal Circulation - Training & Quality Purpose Only

41. For Internal Circulation - Training & Quality Purpose Only

45. Role play
1. Discuss the various types of refractive errors – Myopia,
Hypermetropia and Astigmatism
2. Discuss the advantages of Photochromatic /Transitions over ARC
lenses
3. Discuss Presbyopia and various lens options to correct Presbyopia.
4. Discuss the source of UV radiation and its harmful effects.
5. Elaborate 12 steps

46. Role Play
1. Presbyopic case / Convert him to progressives/ Convert him to
Bifocal
2. Product commitment – BO transitions/ Thickness Vs Index
3. Frame Selection & lens selection – High Myopes/ Hypermetropes/
Presbyopes/kids
4. Frame selection – Shifting from small frame to bigger frame & vice
versa