This was for a product extension. Since there was many features, I have made the presentation in such a way so that customers can easily recall. Therefore icons were used to describe each feature.

1. Presented by:
Vision Rx Lab

2. Vision Rx Lab
We’ve been recalibrated to a high-definition world. We need to read 10-page documents on our smart
phones. Our TVs show us every blade of grass and every whisker, and that’s the resolution we expect
from our eyes.
And whether it’s reading emails, driving on highways or playing a round of golf, we rely on our eyes to
give us the clear picture.
Having an eyewear that delivers continuous performance is essential to get the most out of life—and
it all begins with the lens material recommendation you make ………
Importance of spectacles in today’s world.…..

3. Vision Rx Lab
Initially lenses were made only from Glass ..
Glass being brittle and dangerous when breaks - was used
for vision correction and placed in front of our most
precious organ – The Eye!
Evolution of lens materials …..
Then plastic lenses were introduced…
Starting from CR 39 1.50, to mid index (1.56) and high
index plastic lenses like 1.60,1.67 etc.

4. Vision Rx Lab
New and improved lens materials: -
•Basic lenses
•Average thickness
•Used world wide
Standard
plastic
•Upto 20 % thinner
lenses than plastic.
•Impact resistant
•Active lifestyle.
•100 % UV cut.
•Not much suitable for
rimless frames.
Polycarbonate
•35 % thinner than plastic
•High Impact resistant.
•High tensile strength.
•Unbreakable.
•Easy to tint
•Suitable for all frames.
•100 % UV cut.
Trivex /Tribrid
•Thinner and lighter
lenses.
•100 % UV cut.
Other high index
lenses
Subsequently new materials with advanced technologies were introduced like Polycarbonate, Trivex,
Tribrid etc that were,
 Tough
 Impact Resistant and
 With High Tensile Strength

5. Vision Rx Lab
A look at the lens materials in detail : -
Glass Lenses
Originally, all lenses were made of glass, which while it made them very resistant to scratching, also made them
very heavy and prone to breakage.
• Exceptional scratch resistance (don't need scratch resistant coating).
• Excellent optical clarity.
• Excellent opticAnti-reflective (AR) coating adheres to glass very well.al
clarity.
Advantages:
• About 25 to 40 percent thicker than polycarbonate and high index plastic
lenses
• At least twice the weight of plastic or polycarbonate lenses.
Can shatter or chip easier than lenses made of other materials.
• Require a special coating to provide 100% UV protection.
Disadvantages

6. Vision Rx Lab
Plastic CR 39 Lenses 1.50 and Mid index as 1.56
A look at the lens materials in detail : -
• Good optical quality.
• Lightweight - About half the weight of glass lenses.
• More shatter resistant than glass lenses.
• Plastic lenses accept tints easily with uniform grade colours.
• Affordable.
Advantages:
• About 20 to 35 percent thicker than polycarbonate or high index plastic
lenses.
• Require scratch-resistant coating for added durability.
• Require a special coating to provide 100% UV protection
Disadvantages
it is more lightweight and thinner than glass making it comfortable to wear

7. Vision Rx Lab
A look at the lens materials in detail : -
High Index Plastic Lenses – 1.60 & 1.67
• Lightweight - Between plastic and polycarbonate lenses in weight.
• Thin - About 15 to 30 percent thinner than plastic lenses.
• Better peripheral optics than polycarbonate lenses (for prescription
sunglasses).
• Cosmetically more attractive.
• flatter shape of the lens will make things look less distorted towards the
edges of your lenses.
Advantages:
• Requires scratch-resistant coating for durability.
• Regular mid high index lenses are less impact resistant than Polycarbonate
• More lens reflections than glass or plastic lenses (AR coating recommended).
• Expensive
Disadvantages
Mid and high index lenses are for people with a high prescription. They allow spectacle lenses to be
made thinner, lighter and flatter than previously possible.

8. Vision Rx Lab
A look at the lens materials in detail : -
Polycarbonate Lenses
• Excellent impact-resistance - 10 times more impact resistant than other
lenses.
• Thin - About 20 to 25 percent thinner than plastic or glass lenses.
• Lightweight - About 20 percent lighter than plastic lenses.
• Blocks 100 percent UV rays without needing a special coating.
Advantages:
• Requires scratch-resistant coating for durability.
• Peripheral vision may be slightly less clear in strong prescription powers.
• More lens reflections than glass or plastic lenses (AR coating
recommended).
• Cracks while edging and mounting.
Disadvantages
Polycarbonate is one of the strongest and safest materials on the market.

9. Vision Rx Lab
A look at the lens materials in detail : -
Trivex and Tribrid lenses
Trivex material provides the complete package of optical quality, lightweight comfort, strength and protection—
the critical performance characteristics called for in everyday living.
Disadvantage : Expensive !!!!
• High impact resistance than polycarbonate
• High tensile strength than polycarbonate
• Unbreakable
• Easy to tint.
• Suitable for edging in rimless frames
Advantages:

10. Vision Rx Lab
A short summary : -
Crown
Glass
CR 39 & Mid
index
high index Ultra high index Polycarbonate Trivex & Tribrid
Refractive
Index
1.52 1.50 & 1.56 1.60 & 1.67 1.74 1.59 1.53 & 1.60
Weight heavy
Almost half the
weight of glass
lightweight lightweight lightweight lightweight
Thickness thick
Much less
thicker than
glass
Reduced
thickness
Reduced thickness Reduced thickness Reduced thickness
Impact
Resistance
low medium medium medium high highest
Tintability N/A good good OK medium good
Optical clarity good
good good good good good

11. The new material from Vision Rx Lab that is superior to standard plastic and
polycarbonate, is ideal for rimless frames and in an affordable price.
High Impact
resistant
High tensile
strength
Easier to drill &
mount
Lighter 100 % UV cut Affordable
Introducing
Vision Rx Lab
Index :1.55, Specific Gravity :1.16,Abbe value :44,UV cut :400 nm

12. Product Features :-
Vision Rx Lab
 Optical Quality – High index and high abbe value leads to
increased optical clarity & quality.
Thinner and lighter because of it’s high index (1.55).
High Abbe number (44) minimises the chromatic aberration
( prismatic effect) and provides comfortable vision.
High impact resistance and high tensile strength helps in
wearer’s eye safety.
Highly recommended and suitable for rimless frames.
 Easy to process – for modern design lenses.
 Causes no change in lens colour after years of usage.
Good compatibility with coating materials.
Lighter as compared to a
standard plastic
excellent optical clarity
Safe X resistant to
breakage
Standard plastic d
Breaks
Crack occurred while
drilling in polycarbonate
No Crack occurred while
drilling in Safe X
Safe X Lens

13. Vision Rx Lab
High Impact Resistance
Thinner Lighter
High Tensile Strength
100% UV Cut
High
impact
resistance
Excellent
toughness
Ideal for
rimless
eyewear
Resistance
to edge
breakage
Lighter
than
polycarbon
ate
Blocks
UV
Strong
wear
resistance
Longer
service
life
Crack Free Edging
Safe X is the ideal material …..

14. Vision Rx Lab
Abbe Value : 44
Specific Gravity : 1.16
Refractive Index : 1.55
UV Cut : 400 NM
Safe X
Abbe Value : 45
Specific Gravity : 1.11
Refractive Index : 1.53
UV Cut : 380 NM
Abbe Value : 31
Specific Gravity : 1.28
Refractive Index : 1.598
UV Cut : 400 NM
Polycarbonate Trivex
31
44
45
34
36
38
40
42
44
46
Abbe Value
Polycarbonate
Safe X
Trivex
1.28
1.16
1.11
1
1.05
1.1
1.15
1.2
1.25
1.3
Specific Gravity
Polycarbonate
Safex
Trivex
Comparison in terms of material specification…..

15. Vision Rx Lab
Availability
Finished Single Vision Stock –
1.55 ASP Fino Safe-X UV 400 Satin Relief
Power Range - Total power -8 sph with
maximum cyl -3, +4 sph /-2 cyl

16. Vision Rx Lab
Satin Relief -
The latest technology in coating

17. Introducing

18. Vision Rx Lab
The world today – A Digital World
-Technology has become an integral part of our lives
-We spend long hours on digital devices like laptops, tablets &
smart-phones
- Resulting in
• Eye Strain
• Eye Fatigue
• Headache
This is caused due to Blue Light emitted by most of the digital devices

19. What is blue light?
The Visible Electromagnetic spectrum ranges from 380 – 780 nm. Blue Light,
falls under 380 – 500 nm and has a high electromagnetic frequency thus
possesses similar characteristics as UV rays
Vision Rx Lab

20. We are gradually having longer and more intense exposure
to blue light. The devices that we use regularly emit blue
light that cause strain to the eyes and is quite harmful.
Indeed we indulge ourselves into all these activities as
illustrated and hence need to protect our precious eyes from
continuous strain
Various ways we are exposed to blue light in our day to day life
Tablet
Mobile Phones
Laptop
Vision Rx Lab

21. Continuous usage of digital devices is harmful
due to prolonged exposure of blue light to the eyes
Vision Rx Lab

22. Adverse effects of Blue Light
Blue light has the shortest wavelength which focuses
in front of the retina and this is why the sight may
seen blurred
1. B
lueLightcausesblurryvisionandeyestrain
Vision Rx Lab
Vision Rx Lab

23. 2. Inflam
edeye
Due to Blue Light exposure eyes
may become red and swollen
Adverse effects of Blue Light
4. LowVision
Blue Light may lead to low vision if
continuously exposed over a long
period of time thus leading to
difficulty in reading
3.
Headache
Continuous exposure of Blue Light
may lead to headache which is
quite disturbing during regular job
Vision Rx Lab
Vision Rx Lab

24. Introducing
Protection from harmful Blue Light
Vision Rx Lab

25. Why Satin Relief is needed?
Satin Relief lenses have Blue coating which acts as a filter to block the harmful
blue light emitted from the digital devices thus giving relief to the eyes even
after prolonged usage of the electronic gadgets
Satin Relief- solution as Blue Blocker
Vision Rx Lab

26. Satin Relief–
Extremely Important for kids
Relaxed vision
New age of e-learning needs special
protection
Vision Rx Lab

27. Satin Relief-
Blocks Blue Light to a great extent
• Satin Relief has a blue filter on the front surface
• This helps blocking the harmful blue light from reaching the eyes
• Thus giving a relaxed vision for a longer period of time
Vision Rx Lab

28. Satin Relief–
Reflects Blue Light
Satin Relief is a pioneering technology that cuts off blue light Satin Relief unique anti-
reflective coating reflects
unwanted Blue Light,
allowing
• Clearer & sharper
vision
• Improved visual
comfort and
performance
• Relaxed Vision over
long periods of time
Vision Rx Lab
StandardCoating SatinReliefCoating

29. UNHEALTHY EYES
Satin Relief-
Helps having healthy eyes
HEALTHY EYES
Vision Rx Lab

30. Additional Features
• UVprotection
One of the main reasons for visual impairment is the damage caused by the harmful UV
rays emitted from the sun.
Satin Relief coating comes with UV 400 protection layer which protects the eyes from
harmful UV rays
Vision Rx Lab

31. Additional Features
• SatinReliefcom
esw
ithSuperHydrophobicCoating
Satin Relief comes with Superhydrophobic coating
which provides a smoother surface that helps in
easy cleaning and maintenance. Also this helps to
resist scratches and smudges on the lens surface
Vision Rx Lab

32. Satin Relief –
Best Solution for
modern lifestyle
Vision Rx Lab

33. Vision Rx Lab
Positioning…..
Polycarbonate
Tribrid
Abbe Value : 41
Trivex
Abbe Value : 45
Safe X
Abbe Value :44
1.60 Plastic
Abbe Value :42
1.59 Polycarbonate
Abbe Value :31
1.50 Plastic
Abbe Value :58

34. Vision Rx Lab
Overview
1.53 Trivex
1.55 SafeX
1.60 Plastic
1.59 Polycarbonate
1.50 CR39
Expensive
Expensive
Best Price
Affordable
Cheap
Processing Thin Tensile
Strength
Impact
Resistance
Edging
Convenience
Affordable
1.60 Tribrid Expensive
Abbe Value :41
Abbe Value :45
Abbe Value :45
Abbe Value :41
Abbe Value :31
Abbe Value :58
Clarity of vision

35. Vision Rx Lab
Who should wear Safe X lenses ….
Lenses made with Safe X material are a great choice for people with an active lifestyle, and expects clear vision ,
comfort and protection from their eyewear.
Prescription:-
 Safe X provides maximum optical performance.
One will gain the most from the benefits of Safe X material which provides an attractive and comfortably thin lens,
ideal for rimless frames.
Compatible with all lifestyles and frame styles...
For the fashion-conscious, lenses that provide optical quality, lightweight comfort, strength and protection are
always in style!
Safe X material is a perfect fit for all frame designs, and specially well-suited for rimless (drill-mount) and semi-
rimless (supra) styles.

36. Vision Rx Lab
POS
leaflet
Poster
dangler
tent card

37. Vision Rx Lab
DEMO VIDEO

38. Vision Rx Lab

39. Vision Rx Lab
Thank You!