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Consumer Behavior...Project 97 2003

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Name of students: ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],”
[object Object],[object Object],[object Object],qualities Attributes traits factors mannerisms
 
Unconscious needs or drives are at the heart of human motivation Social relationships  fundamental  formation and `development of personality Quantitative approach  psychological traits
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Eg. If ur thirsty At id level- U would grab some water from any body having a water bottle. It superego- U ask the person for water. But at EGO u may buy a water bottle or any other drink. ,[object Object],[object Object],[object Object],[object Object],- System balancing between id and superego -Tries to balance them accord. to reality principle -Warehouse of primitive drives - sex,hunger & thirst. - Immediate gratifications - no contact with reality
VALUES – STANDARDS – JUDGMENTS MOTIVES – ETHICS - BELIEFS KNOWN TO OTHERS 10 % UNKNOWN TO OTHERS 90 %
 
[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Compliant individuals
Aggressijve personality Detached personality
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
seeking
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Social character Need for uniqueness
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Cognitive Personality Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Consumer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],materialism
Consumer Ethnocentrism:   ,[object Object],[object Object],[object Object]
Questions????? ? ? ? ? ? ? ? ?

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