This document discusses strategies for generating website leads and increasing referrals and ROI. It suggests defining the ideal customer, what differentiates your business from competitors through responsiveness and customer service, and providing multiple related services. Examples of successful HVAC company websites are given. The summary emphasizes that lead generation requires an ongoing strategy including content, social media, customer relations and email marketing, and that the website is the first step to generating leads and increasing referrals.

1. Lead Generation
Website
How to generate more internal referrals
and promote a positive ROI with your
web presence

2. Do you want more Leads?

3. Standard Website
Web
Keyword
Visit Bounce

4. What’s your Conversion
Rate?

5. Other Services?
• Drain
• Repairs
• Water
• Domestic Gas
• Maintenance
• Service  Replacement
o Loss leader model
• What is the most important service you offer?

6. What is Web Lead
Generation?
Visit Site
Opt In
Lead
Customer
WOM
Referrals

7. Who is your Ideal
Customer?
• What do they want?
• What Demographic?
• What Age?
• What Income?
• What type of job?

8. Your Business
• Areas Served
• What separates you from your competitors?
o People doing business with people
• Responsiveness
o Home protection plan
• Shoe covers
• Respect Family
• Respect Pets
• Respect You
o Pricing Structure
o Customer Satisfaction Guarantee
• Why do customers choose you?

9. Examples

10. Examples

11. Examples
• http://appleaireinc.com/
• http://www.steelt.com/denver-hvac-company.html
• http://www.altitudecomfort.com/
• http://www.denverheating.org/

12. This is not a Miracle
• This is a strategy that you must be diligent to
implement
• We provide the tools for your success
• It is ultimately up to you to implement
o Content development
o Social media posting
o Customer relation
o Email marketing
• This is the first step
• The website will generate you leads
• We will help you with implementation

13. Questions?