Vejen til fremtidens salg og marketing

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Velkommen v/Lasse Christensen

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Vejen til fremtidens salg og marketing

  1. 1. Vejen til fremtidens salg og marketingVELKOMMEN
  2. 2. Godt du er kommetSalg og marketingunder under pres Eksternt Internt
  3. 3. Pres på marketing dokumenteres600 CEOs og beslutningstagere,blev spurgt om deres syn påmarketing 88% af ceos peger på73 % sagde, at marketingchefen S&M som løsningenmangler forretningens 38% af alletroværdighed og evnen til at omkostninger er s&Mgenerere vækst72 % er trætte af at blive spurgtom penge til markeds-føring uden at kunne sedokumenterede resultaterKilde: Undersøgelse fra juni 2011 af Fournaise Marketing Group
  4. 4. En grundlæggende forandringKundens købsproces er for altid ændret… men følger vi med? Whitepaper Content Search Video Engine Website Blogs Analysis Reports Webinars “…customers’ buying Supplier Customer processes have evolved” ”Customers buying process has evolved during the last Supplier Customer 5 years, but sales and marketing has stayed the same.”, Thomas Steward, Harvard Business Review
  5. 5. Marketing Salg
  6. 6. Den integrerede salgs- og marketingtragt Data Quality Suspect Digitale Footprint Content Marketing 3% Personalization Prospect 5% MQ Leads 33% SQ Leads 37% SQ Opp. 45% Ordre Closed Loop Reporting
  7. 7. Digital Body Language
  8. 8. Den integrerede salgs- og marketingtragt Data Quality Suspect Digitale Footprint Content Marketing 3% Personalization Prospect Automation Lead Nurturing 5% 1/1 Communication MQ Leads Lead Scoring Lead Distribution 33% CRM Integration SQ Leads Sales Insight 37% SQ Opp. Sales competence 45% Ordre Closed Loop Reporting
  9. 9. Solution Architecture AppCloudREVENUE SUITE Digital Body Language MARKETING AUTOMATION Targeting & Campaign Lead Segmentation Automation Nurturing Revenue Revenue Architect Benchmark Index Lead Sales Social/ Revenue Campaign Mobile Scoring Enablement Insight & Tactics Measurement Revenue Revenue Forward Performance Indicators Email Event Data Marketing Management Management Marketing Messurement AppCloud
  10. 10. Steven Woods

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