2. In what ways does your media product use develop or challenge forms and conventions of real media products? Examples of how we have used other media products : The slogan is a very important aspect throughout the promotional package campaign, as it can help to link each individual product together as well as promoting an established audience. A theme that runs throughout the genre of horror is that of child like games, which we reproduced in our own teaser trailer by juxtaposing the vulnerability of such games with the terror of the paranormal. “Hide and Seek” inspired the idea of using this theme as well as having it written in child like hand writing, which creates a sense of unease for the audience as we have taken something sweet and innocent and turned it into something horrific. We also drew inspiration from the “Amityville Horror” poster by having our slogan embedded upon the wall, leaving the audience questioning who put it there and why?
3. In what ways does your media product use develop or challenge forms and conventions of real media products? Example of how we have used other media products:
4. How effective is the combination of your main product and ancillary texts? See video http://www.youtube.com/watch?v=kri85duL5pc&feature=mfu_in_order&list=UL
5. What have you learned from your audience feedback? In order to receive relevant feedback, we created two different resources. These consisted of questionnaires which got handed out to 90 different candidates as well as creating a facebook page accessible across the world to all those who have a facebook account. Viral Campaign – Facebook page The facebook page aloud people to comment on both the teaser trailer and the teaser poster, however all the comments received were very generic and many didn’t pick up upon any specifics in the teaser trailer. Yet all comments received were positive, and insinuated that if the movie was released they would defiantly go and see it. This didn’t particularly allow us to learn much about their opinions of the video, although did show us the successfulness of our teaser trailer especially in portraying the horror genre – as many stated is was very “scary”/”horrific”. Questionnaire The main thing that has to be taken into consideration when analysing the results received from our questionnaire, is that most percipients consisted of the male gender. However we did reach our target audience of 16-24 year olds. Although seen as our movie/teaser trailer was certificated as an 18 this doesn’t allow us to engage it with 16 year olds, limiting our target audience to 18-24 year olds.
8. It built up tension Portraying the effectiveness of the nursery rhyme, as within a few seconds we have already been able to create suspense which is a major contributing factor to horror films. This was an important question that both Louise and I required to know the answer to. As it was the longest held shot in the video consisting of around 11 seconds, and we felt that some viewers may find it a bit tedious and would prevent the build up of tension. However the results proved wrong as 81 out of a possible 90 candidates did not think the shot was held for too long.
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10. The bed cover pealing back – as at first you didn’t know what was happening and then when you realised it created a scary atmosphere.
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12. It was done well enough to help build suspense, and create an atmosphere of horror
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14. How did you use media technologies in the construction and research, planning and evaluation stages? An example of the use of Photoshop: Another feature of a realistic teaser poster is to have critic reviews on the poster. We used the Horizontal type tool in order to create the text, and changed the front style in order to represent EMPIRE. We used the crop tool when making our stars, and once again cut it off another poster. Then replicated the star four times, and filled in the colour. In order to create a sense of tension and uneasiness on our poster we decided to blacken out the edges, using the blur tool. Then to make the fade happen, we had to select the size of our brush and strengthen of the blur in order to create that peep hole effect. In order to create a realistic poster we decided to cut the details off another horror poster using the Polygonal lasso tool. We then had to create another layer on our poster, and use the move tool in order to paste it and place it in a accurate position.
15. How did you use media technologies in the construction and research, planning and evaluation stages? See video http://www.youtube.com/watch?feature=player_embedded&v=5ckBuhiPnOQ
