2. About Hope-Beckham
Hope-Beckham Inc. (HBI) is an independently owned public relations firm based in Atlanta. Formed in
1994 by Paul Beckham and Bob Hope, the agency got its start creating and touring the only women’s
professional baseball team, the Colorado Silver Bullets, for Coors Brewing Company. From its sportsfocused roots, HBI has become one of the top independent public relations firms in the country.
In its 19-year history, the firm has won many awards and honors, including top independent PR
agency in nine categories; Professional Services, Environmental, Beauty & Fashion, Healthcare, Food
& Beverage, Financial, Home Furnishings, Sports & Leisure, and Technology.
We represent local and national clients and work with a range of nonprofit organizations that give us
high marks for creativity and the ability to generate publicity.
Follow us @HBIPR
Like us at www.facebook.com/Hope.Beckham
Visit us at www.HopeBeckham.com

3. Client History

4. Client History

5. Our Mission & Strengths
HBI Mission
To be the finest communications agency, using
the latest techniques and technologies in public
relations, public affairs counseling and event
execution, to meet the needs of its clients. HBI’s
goal is to tell important stories well to bring
about effective change or solidify the strengths
of its clients.
Agency Strengths
• Variety of perspectives within our team of creative, energetic and young PR
professionals in addition to our seasoned practitioners
• Senior management involvement both before and after the account is won
• Existing strong relationships with the media providing
• History of a broad range of clients providing a unique perspective and
effective communication within a wide range of disciplines

6. Social & Emerging Media
Social Media
Emerging Media
Mainstream Media
HBI utilizes social media
platforms to facilitate successful
relationships early between our
clients and the editorial teams
behind these digital outlets.
Localized angles are then created
to bring coverage across multiple
outlets.
HBI’s deep knowledge of emerging
media and the trend of online hyper
local media provides results in
coverage across multiple outlets.
Based on the needs of each client,
current audience, target audience
and existing tactics, HBI can
determine new platforms,
promotions and social content.
Various types of audiences are active on
mainstream media. HBI approaches
each client from a wide range of angles
to determine story ideas appealing to a
variety of audiences. Our team develops
interesting and successful pitches,
depicting our clients in various ways to
generate new audiences as well.

7. Twitter
The Buckhead Theatre’s Weekly Food Truck Event:
• HBI focused on bloggers with large Twitter followings
• HBI gave reporters weekly updates via Twitter and Facebook
• Built momentum for the event
• Steadily increased attendance
• Attendance increased by 400% from first event in June to the
last event in September
Follow us @HBIPR

8. Facebook
The TOUR Championship by Coca-Cola:
• Onsite managing social media outlets
• Tournament week from Tuesday to final day ceremonies
• HBI posted photos of the tournament’s activities
• HBI made sponsorship posts
• Resulted 926 “likes” increase- 29% increase
• Reach rose to 167,000- 1,352% increase
Like us at
www.facebook.com/Hope.Beckham

9. Blogs
Opening of Premiere Exhibition’s Titanic:
The Artifact Exhibition
• HBI contacted Atlanta’s “mommy bloggers”
• Coverage highlights: Married with Two Boys
• Calendar listings
• Photos
• Coverage highlights: Stress-Free Baby!
• Listed as spring break highlight
• Ticket giveaway
• Coverage highlights: Macaroni Kid
• Calendar listings
Visit our blog at www.HopeBeckham.com

10. THANK YOU!
Credentials
Services
Why Hope-Beckham
• Established in 1994
• Corporate Communications
• Atlanta-based, privately owned firm
• Consumer Communications
• HBI works collaboratively with clients and their partners
• Notable success with national brands
• Crisis Management
• HBI executes flawless PR clients
• Creative, results-driven public relations
• Media Training
• HBI’s winning strengths—CREATIVITY and RESPONSIVENESS
• Media savvy
• Event Marketing
• Award winning
• Social Media
• Graphics Design
• Public Relations
• Sports Marketing
• Product Launches
• Strategic Communications
• HBI knows how to get national media attention