Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Retail chains in Lithuania: top-of-mind & public communication

1,236 views

Published on

personal point of view, 2015 September meber

Published in: Business
  • Be the first to comment

  • Be the first to like this

Retail chains in Lithuania: top-of-mind & public communication

  1. 1. Retail chains in Lithuania top-of-mind & public communication Who is Who? Iki Ruined paradise of quality Lidl Price-leader to come? Maxima Elephant in the market Aibė Bastard of the same elephant Norfa Dirty, cheap, bad Prisma Latecomer Rimi Trend-setter updated Sep 2015
  2. 2. Retail chains in Lithuania top-of-mind & public communication Spokespersons? Iki (Andrius Petraitis) Self-sufficient. No comments. Lidl (Daina Balčiūnienė) Low price, low price, low price Maxima (Renata Saulytė) Please, where are my holidays? Aibė (???) - Norfa (Darius Ryliškis) „Words never come easy“ Prisma (???) - Rimi (Giedrė Bielskytė) Creative and proactive
  3. 3. Retail chains in Lithuania top-of-mind & public communication Opinion leaders? Celebrities? Iki ??? (ex Linas Samėnas) Lidl ??? Maxima ever-changing, but seen Aibė ??? Norfa ??? (ex Virgilijus Alekna) Prisma ??? Rimi ???
  4. 4. Retail chains in Lithuania top-of-mind & public communication FB fans (thousands)? Iki 19,9 Lidl ??? Maxima 72,2 Aibė 2,2 Norfa 76,8 Prisma 58,4 Rimi 27,8
  5. 5. Maxima, 40 Iki, 16 Norfa, 10 Rimi, 6 Aibė, 6 Prisma, 1 Others, 21 Lithuanian retail market (LPĮA, 2013)

×