The Media Kitchen - Agency Credentials

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TMK Agency Credentials presented at TMKedu in the Summer of 2014.

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The Media Kitchen - Agency Credentials

  1. 1. BE BRAVE BE INVENTIVE DEFY EXPECTATIONS
  2. 2. ...if one of my own children were to ask me, I would tell them to try and get a job at The Media Kitchen. The reason is that it has one of the best cultures for understanding the future of advertising and media... - Joe Mandese, MediaPost 2
  3. 3. 4 BRANDS WE REPRESENT
  4. 4. 5 DIGITALLY CENTRIC D IG ITA L 49% 13% 30% 5% 2% 1% SEA RCH TV PRIN T O O H RA D IO DIGITAL DISPLAY RICH MEDIA CONTENT SOCIAL MOBILE VIDEO EMERGING MEDIA
  5. 5. 6 MDC MEDIA PARTNERS N ATIO N AL BRO ADCAST 7% D IG ITA L SPO T PRIN T O O H RA D IO 3% 3% 19% 55% 12% $3.5  billion ACROSS ALL MEASURED MEDIA
  6. 6. ON-GOING EDUCATION 7 PROGRAMMATIC BUYING 1-800 ANNUAL DIGITAL MEDIA VENTURE CAPITAL CONFERENCE THE TEST KITCHEN July 11, 2010 Madison Avenue’s World of Tomorrow By STUART ELLIOTT WITH technology changing faster than Lady Gaga’s concert costumes, it is increasingly difficult for Madison Avenue to keep up with the gizmos on which consumers look at – or avoid – commercials, banners, Web video and other forms of advertising.
  7. 7. 8 KBS+ VENTURES 200+ deals reviewed per year 10,000 copies of book distributed 80 Ventures Fellows have completed the program 6,000 readers of our weekly technology newsletter “If it’s really going to be in your culture, it’s got to be in your building.” - Lori Senecal
  8. 8. 9 TECH STACK Viewability & Anti-Fraud Programmatic Attribution Modeling Data Visualization Ad Serving & Trafficking Privacy
  9. 9. NOW TAKING RESERVATIONS
  10. 10. THANK YOU

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