Session 01 Generation C presentation & exemple

1. Net Fluency
Session 01
DEGROOTE ANGELINA MBA 1

2. Definition of « Generation C »
Generation C is a powerful new force in
culture and commerce.
They are empowered by technology to
search out authentic content that they
consume across all platforms and all
screens, whenever and wherever they
want. They can be difficult to reach with
traditional media - there's no one-size-fits-all
solution here - but brands that take the
time to understand them and properly
engage with them will find a willing and
influential audience.

4. Concept: Agree or disagree?
Quote
“I feel like I can't go anywhere without my phone... I
didn't have a phone for a day or so because it was
stolen, and it felt like I was on another planet.”
I Think…
Generation C is 24h/24 connected
on networks. (They share photos,
post a comment, watch videos…)
This sentence show that younger
are addicted to their phone and for
them, it’s a real need to surf the net.

5. Quote
“Any question can be immediately answered. Everyone
is at your fingertips.”
Quote
I Think… “Usually I'm creating to share with people... And
Have internet anywhere with you allows
you to be informed constantly.
However, we must pay attention to the
wrong information.
hopefully they [then] could create things of their own. I
could share that passion with other people.”
I Think…
It is attractive to share information with
other people. It is a new kind to find
information.

6. The luxury hotel group Starwood is a
good example in the proper use of digital.
In fact, besides a Youtube page, the group
develop an application, and Instagram
page for each of its hotels.
Good ways to make themselves known
and to get attractive in the eyes of a young
and connected customers.