Adaptable Product Roadmaps Workshop

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A half day workshop on how to make product roadmaps that are realistic and adaptable to any changes... from the UX Strategies Summit 2014.

Published in: Design, Business, Technology

Adaptable Product Roadmaps Workshop

  1. 1. ADAPTABLE PRODUCT ROADMAPS DONNA LICHAW | @DLICHAW | GREATNORTHELECTRIC.COM LIS HUBERT | @LISHUBERT | ELISABETHHUBERT.COM
  2. 2. 2 HELLO.
  3. 3. TODAY
  4. 4. ONCE UPON A TIME…
  5. 5. WHAT IS A ROADMAP?
  6. 6. A PLAN OR STRATEGY INTENDED TO ACHIEVE A PARTICULAR GOAL.
  7. 7. PRODUCT ROADMAP <INSERT DEFINITION>
  8. 8. WHAT ARE THE PROBLEMS?
  9. 9. WE CAME UP WITH A ROADMAP, STUCK WITH IT, STAYED ON BUDGET, LAUNCHED ON TIME, EVERYTHING WAS AWESOME!
  10. 10. WE CAME UP WITH A ROADMAP, STUCK WITH IT, STAYED ON BUDGET, LAUNCHED ON TIME, EVERYTHING WAS AWESOME!
  11. 11. ADAPTABILITY FRAMEWORK • PARTICIPATORY • MEASURABLE
  12. 12. FRAMEWORK
  13. 13. AGENDA ‣ Insert Chapter Titles 14
  14. 14. AGENDA ‣ Insert Chapter Titles 15
  15. 15. AGENDA ‣ Insert Chapter Titles 16
  16. 16. AGENDA ‣ Insert Chapter Titles 17
  17. 17. ACTIVITY OVERVIEW FOOD NETWORK WANTS TO CREATE A MOBILE APP FOR DISCOVERY CALLED FEEDME THAT TELLS USERS WHAT TO MAKE FOR DINNER ! BIG GOAL ACQUIRE NEW USERS (GET THEM TO SIGN UP FOR AN ACCOUNT) ! USER GOALS FIND SOMETHING TO MAKE LEARN HOW TO MAKE IT START YOUR FRAMEWORK BRAINSTORM FEATURES ORGANIZE AND CATEGORIZE
  18. 18. SHARE
  19. 19. PARTICIPATORY! IDENTIFY STAKEHOLDERS ESTABLISH THE BIG GOAL ESTABLISH TIMELINE FLUSH OUT THE FEATURE LIST DEFINE LEVEL OF EFFORT (LOE) RANK AND PRIORITIZE BUILD OUT THEMES (MAP THEMES OUT)
  20. 20. AGENDA ‣ Insert Chapter Titles 21
  21. 21. Meet User Expectations Make Community more engaging Enhance Competition Enhance Identity & Personalize Content
  22. 22. ACTIVITY OVERVIEW FOOD NETWORK WANTS TO CREATE A MOBILE APP FOR DISCOVERY CALLED FEEDME THAT TELLS USERS WHAT TO MAKE FOR DINNER ! BIG GOAL ACQUIRE NEW USERS (GET THEM TO SIGN UP FOR AN ACCOUNT) ! USER GOALS FIND SOMETHING TO MAKE LEARN HOW TO MAKE IT PRIORITIZE RE-ORDER MAP
  23. 23. SHARE
  24. 24. MEASURABLE DEFINE THE KPI (KEY PROGRESS INDICATOR) ACQUISITION ACTIVATION RETENTION REVENUE GROWTH ADJUST & ADAPT
  25. 25. ACTIVITY OVERVIEW FOOD NETWORK WANTS TO CREATE A MOBILE APP FOR DISCOVERY CALLED FEEDME THAT TELLS USERS WHAT TO MAKE FOR DINNER ! BIG GOAL ACQUIRE NEW USERS (GET THEM TO SIGN UP FOR AN ACCOUNT) ! USER GOALS FIND SOMETHING TO MAKE LEARN HOW TO MAKE IT DEFINE A GUIDING KPI DEFINE ANY OTHER METRICS
  26. 26. ACTIVITY OVERVIEW FOOD NETWORK WANTS TO CREATE A MOBILE APP FOR DISCOVERY CALLED FEEDME THAT TELLS USERS WHAT TO MAKE FOR DINNER ! BIG GOAL ACQUIRE NEW USERS (GET THEM TO SIGN UP FOR AN ACCOUNT) ! USER GOALS FIND SOMETHING TO MAKE LEARN HOW TO MAKE IT USERS AREN’T USING THE APP FOR DISCOVERING NEW RECIPES. THEY USE IT AS A “2ND SCREEN” TO FIND AND ARCHIVE RECIPES WHILE WATCHING TV. ! NEW GOAL: FIND AND ARCHIVE RECIPES FROM FOOD NETWORK SHOWS ! ADAPT!
  27. 27. ACTIVITY OVERVIEW FOOD NETWORK WANTS TO CREATE A MOBILE APP FOR DISCOVERY CALLED FEEDME THAT TELLS USERS WHAT TO MAKE FOR DINNER ! BIG GOAL ACQUIRE NEW USERS (GET THEM TO SIGN UP FOR AN ACCOUNT) ! USER GOALS FIND AND ARCHIVE RECIPES FROM FOOD NETWORK SHOWS THE BUSINESS NOW NEEDS TO INSTEAD INCREASE REVENUE (AD-BASED) ! ADAPT!
  28. 28. SHARE
  29. 29. WHAT IF…? WE’RE AGILE! WE’RE LEAN! CONSTANTLY PIVOTING…
  30. 30. ADAPTABILITY FRAMEWORK • PARTICIPATORY • MEASURABLE FEATURES USER STORIES HYPOTHESES HUDDLE! RESPONSIBILITY VERSUS OWNERSHIP INVOLVE USERS * * http://www.eleganthack.com/customer-development-with-participatory-roadmaps/ ALREADY AGILE ALREADY LEAN
  31. 31. ONCE UPON A TIME…
  32. 32. F&^* DOGMA!
  33. 33. KEEP IN MIND
  34. 34. DONNA LICHAW @DLICHAW GREATNORTHELECTRIC.COM LIS HUBERT @LISHUBERT ELISABETHHUBERT.COM THANK YOU.

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