1. Mapping Business Value to UX Strategy:
A Case Study
UX STRAT 2013, Atlanta GA
Lis Hubert, Hubert Experience Design! ! ! ! ! ! ! @lishubert
Paul McAleer, Centralis! ! ! ! ! ! ! ! ! ! ! @paulmcaleer
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2. A little about us and why we’re here
@lishubert & @paulmcaleer
Copyright 2013 Paul McAleer, all rights reserved
Mapping Business Value to UX Strategy, UX STRAT 2013
@lishubert & @paulmcaleer

3. The current state
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Mapping Biz Value to UX Strategy, UX STRAT 2013
@lishubert & @paulmcaleer

4. The problem
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Mapping Biz Value to UX Strategy, UX STRAT 2013
@lishubert & @paulmcaleer

5. The solution
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Mapping Biz Value to UX Strategy, UX STRAT 2013
@lishubert & @paulmcaleer

6. Mapping Biz Value to UX Strategy, UX STRAT 2013
@lishubert & @paulmcaleer

7. Mapping Biz Value to UX Strategy, UX STRAT 2013
@lishubert & @paulmcaleer

8. Mapping Biz Value to UX Strategy, UX STRAT 2013
@lishubert & @paulmcaleer

9. Mapping Biz Value to UX Strategy, UX STRAT 2013
@lishubert & @paulmcaleer

10. Mapping Biz Value to UX Strategy, UX STRAT 2013
@lishubert & @paulmcaleer

11. Mapping Biz Value to UX Strategy, UX STRAT 2013
@lishubert & @paulmcaleer

12. It's up to us to change the way we talk about
our work in order to expose the gaps to the
people we are trying to communicate with.
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Mapping Biz Value to UX Strategy, UX STRAT 2013
@lishubert & @paulmcaleer

13. Thank you!
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Mapping Biz Value to UX Strategy, UX STRAT 2013
@lishubert & @paulmcaleer