The Future of UX: Killing the Wireframe Machine

The Future of UX: Killing the Wireframe Machine NYC IxDA - November 14, 2013

*The Future of UX by UXPA New Jersey. NYC IxDA @lishubert November 14, 2013

*Fragments by erix! on Flickr. NYC IxDA @lishubert November 14, 2013

Lis Hubert @lishubert www.elisabethhubert.com NYC IxDA @lishubert November 14, 2013

NYC IxDA @lishubert November 14, 2013

A user experience is an interaction between an organization and a user as perceived through a user’s conscious and subconscious mind. It is a blend of an organization’s rational performance, the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact. * From Beyond Philosophy NYC IxDA @lishubert November 14, 2013

A user experience is an interaction between an organization and a user as perceived through a user’s conscious and subconscious mind. It is a blend of an organization’s rational performance, the senses stimulated and the emotions evoked and intuitively measured against users expectations across all moments of contact. * From Beyond Philosophy NYC IxDA @lishubert November 14, 2013

User gets in a car accident & needs to submit a claim In a state of shock NYC IxDA @lishubert November 14, 2013

User gets in a car accident & needs to submit a claim Take photos of the accident with phone and uploads to submit claim. In a state of shock Feeling of relief setting in. NYC IxDA @lishubert November 14, 2013

User gets in a car accident & needs to submit a claim Take photos of the accident with phone and uploads to submit claim. In a state of shock Feeling of relief setting in. NYC IxDA @lishubert Receives email from insurance co. that claim successfully submitted. Relieved about claim. Goes to get car estimate. November 14, 2013

User gets in a car accident & needs to submit a claim Take photos of the accident with phone and uploads to submit claim. Receives email from insurance co. that claim successfully submitted. In a state of shock Feeling of relief setting in. Relieved about claim. Goes to get car estimate. User’s Perception NYC IxDA @lishubert November 14, 2013

User Insights Combine with Business Insights NYC IxDA UX Expertise (Empathy, Strategy, Design) Tech Insights @lishubert November 14, 2013

Discovery @lishubert NYC IxDA *not quite clear on the concept by woodleywonderworks on Flickr. November 14, 2013

Analysis *analyse by LeonArts.at on Flickr. NYC IxDA @lishubert November 14, 2013

Experience Strategy NYC IxDA *photo by Kevin Dooley on Flickr. @lishubert November 14, 2013

Product Roadmaps NYC IxDA @lishubert November 14, 2013

A user experience is an interaction between an organization and a user as perceived through a user’s conscious and subconscious mind. It is a blend of an organization’s rational performance, the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact. * From Beyond Philosophy NYC IxDA @lishubert November 14, 2013

If a company understands what customers want (and who they are/how they feel) AND that matches up with what they are or want be about, that company can design touchpoints, products and services that customers will use, love, and keep coming back to. Establishing a long-term relationship is, in my view, the ultimate goal (and probably the most proﬁtable, to boot). @rayraydel NYC IxDA @lishubert November 14, 2013

Revenue - business goals achieved, task success @redwinederous NYC IxDA @lishubert November 14, 2013

We describe the role of the “User Experience Architect’s Ofﬁce”, which works across the divisions, helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG. NYC IxDA @lishubert November 14, 2013

We describe the role of the “User Experience Architect’s Ofﬁce”, which works across the divisions, helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG. ! Donald Norman - 1995 NYC IxDA @lishubert November 14, 2013

The value of UX Knowing what products and services to create, NYC IxDA @lishubert November 14, 2013

User Needs Easier way to deposit checks NYC IxDA @lishubert November 14, 2013

User Needs Easier way to deposit checks NYC IxDA + Biz Needs More Checks Deposited @lishubert November 14, 2013

User Needs Easier way to deposit checks NYC IxDA + Biz Needs More Checks Deposited @lishubert + Tech Capabilities Ability to deposit checks from image November 14, 2013

User Needs Easier way to deposit checks + Biz Needs More Checks Deposited + Tech Capabilities Ability to deposit checks from image Product Insight Online Check Deposit Tool NYC IxDA @lishubert November 14, 2013

The value of UX Knowing what products and services to create, for who, NYC IxDA @lishubert November 14, 2013

The value of UX Knowing what products and services to create, for who, and when to create them NYC IxDA @lishubert November 14, 2013

The value of UX Knowing what products and services to create, for who, and when to create them in order to facilitate a human-centered relationship with one’s company. ! NYC IxDA @lishubert November 14, 2013

The value of UX Knowing what products and services to create, for who, and when to create them in order to facilitate a human-centered relationship with one’s company. ! This keeps customers happy, NYC IxDA @lishubert November 14, 2013

The value of UX Knowing what products and services to create, for who, and when to create them in order to facilitate a human-centered relationship with one’s company. ! This keeps customers happy, gives them what they need (while fulﬁlling business needs) and therefore... NYC IxDA @lishubert November 14, 2013

The value of UX Knowing what products and services to create, for who, and when to create them in order to facilitate a human-centered relationship with one’s company. ! This keeps customers happy, gives them what they need (while fulﬁlling business needs) and therefore... keeps them coming back for more. NYC IxDA @lishubert November 14, 2013

Huh? NYC IxDA @lishubert November 14, 2013

Keeping it real... NYC IxDA @lishubert November 14, 2013

Not UX NYC IxDA @lishubert November 14, 2013

Not An Experience NYC IxDA @lishubert November 14, 2013

UI NYC IxDA @lishubert November 14, 2013

A user experience is an interaction between an organization and a user as perceived through a user’s conscious and subconscious mind. It is a blend of an organization’s rational performance, the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact. NYC IxDA @lishubert November 14, 2013

User gets in a car accident & needs to submit a claim Has mobile device NYC IxDA @lishubert November 14, 2013

User gets in a car accident & needs to submit a claim Has mobile device NYC IxDA Take photos of the accident with phone and uploads to submit claim. Make sure can ﬁt all claim information from website on to a smaller screen. @lishubert November 14, 2013

User gets in a car accident & needs to submit a claim Has mobile device NYC IxDA Take photos of the accident with phone and uploads to submit claim. Receives email from insurance co. that claim successfully submitted. Make sure can ﬁt all claim information from website on to a smaller screen. Reuse and send standard claim email. @lishubert November 14, 2013

*sensitive noise / obvious 2 by milos milosevic on Flickr. @lishubert NYC IxDA November 14, 2013

Characteristics of a Machine 1. It’s designed to be controlled by a driver or operator. * Characteristics of a machine as defined by Dave Gray in The Connected Company NYC IxDA @lishubert November 14, 2013

Characteristics of a Machine 2. It needs to be maintained, and when it breaks down, you ﬁx it. * Characteristics of a machine as defined by Dave Gray in The Connected Company NYC IxDA @lishubert November 14, 2013

Characteristics of a Machine 3. A machine pretty much works in the same way for the life of the machine. Eventually, things change, or the machine wears out, and you need to build or buy a new machine. * Characteristics of a machine as defined by Dave Gray in The Connected Company NYC IxDA @lishubert November 14, 2013

The Process NYC IxDA @lishubert November 14, 2013

“This UX thing is gold! But how do I sell it?” NYC IxDA @lishubert November 14, 2013

The Process NYC IxDA @lishubert November 14, 2013

YAY We have a good “UX”!!! NYC IxDA Future Insights Live! @lishubert November 14, 2013 April 30, 2013

It’s designed to be controlled by a driver or operator. * Characteristics of a machine as defined by Dave Gray in The Connected Company NYC IxDA @lishubert November 14, 2013

It needs to be maintained, and when it breaks down, you ﬁx it. * Characteristics of a machine as defined by Dave Gray in The Connected Company NYC IxDA @lishubert November 14, 2013

Works in the same way for the life of the machine. Eventually, things change, or the machine wears out, and you need to build or buy a new machine. * Characteristics of a machine as defined by Dave Gray in The Connected Company NYC IxDA @lishubert November 14, 2013

Closed System: self-contained and isolated from its external environment. Because it is isolated from its environment, a closed system is easier to control. * Characteristics of a machine as defined by Dave Gray in The Connected Company NYC IxDA @lishubert November 14, 2013

“This is the dawning of the Age of Experience.” ~ Jared M. Spool, 2007 * The Dawning of the Age of Experience by Jared M. Spool on Slideshare NYC IxDA @lishubert November 14, 2013

Successful Experience Design is... * The Dawning of the Age of Experience by Jared M. Spool on Slideshare NYC IxDA @lishubert November 14, 2013

Then Now Industrial Revolution Age of Experience Machines rule! Feedback is king! NYC IxDA @lishubert November 14, 2013

Trying to use methods from here. To be successful here. Then Now Industrial Revolution Age of Experience Machines rule! Feedback is king! NYC IxDA @lishubert November 14, 2013

*Cage in Decay by Mr. Physics on Flickr. NYC IxDA @lishubert November 14, 2013

~ UX Unicorn NYC IxDA @lishubert November 14, 2013

*estupid ego by !unite on Flickr. NYC IxDA @lishubert November 14, 2013

The face of UX *Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr. NYC IxDA @lishubert November 14, 2013

UXer creates wireframe NYC IxDA @lishubert November 14, 2013

UXers shows wireframe as the user experience UXer creates wireframe NYC IxDA @lishubert November 14, 2013

UXers shows wireframe as the user experience UXer creates wireframe Team sees UXer as UX and thinks wireframes = UX NYC IxDA @lishubert November 14, 2013

UXers shows wireframe as the user experience UXer creates wireframe Team sees UXer as UX and thinks wireframes = UX Team wants UX so demands wireframes NYC IxDA @lishubert November 14, 2013

cogito ergo sum I think therefore I am NYC IxDA @lishubert November 14, 2013

NYC IxDA Future Insights Live! @lishubert November 14, 2013 April 30, 2013

Read, Listen, Read *play, read, or listen by jessleecuizon on Flickr. NYC IxDA @lishubert November 14, 2013

“Usability Testing” vs “Validating Ideas” *The Crickett versus The Scorpion by Bill Gracey on Flickr. @lishubert NYC IxDA November 14, 2013

*The Crickett versus The Scorpion by Bill Gracey on Flickr. @lishubert NYC IxDA November 14, 2013

• Framing the problem • Understanding the industry / competition • Understanding tech feasibility • Understanding business model and need • Understanding the solution (sans interface) NYC IxDA @lishubert November 14, 2013

1. Find a real UX job NYC IxDA @lishubert November 14, 2013

1. Find a real UX job 2. Stop calling what you do UX NYC IxDA @lishubert November 14, 2013

UXers shows real value of UX as UX UXer creates wireframe Team sees you as UX and thinks wireframes = UX Team wants UX so demands wireframes NYC IxDA @lishubert November 14, 2013

UXer creates wireframe UXers shows real value of UX as UX Team wants UX so demands wireframes Team sees you as UX and sees the real value of UX NYC IxDA @lishubert November 14, 2013

UXer creates wireframe UXers shows real value of UX as UX Team wants UX so demands the real value of UX Team sees you as UX and sees the real value of UX NYC IxDA @lishubert November 14, 2013

UXer brings the real value it promised UXers shows real value of UX as UX Team wants UX so demands the real value of UX Team sees you as UX and sees the real value of UX NYC IxDA @lishubert November 14, 2013

Success!! *Sarangkot Flight by `thedreamsky on Flickr. NYC IxDA @lishubert November 14, 2013

* From Beyond Philosophy NYC IxDA @lishubert November 14, 2013

*Problems are Opportunities by DonnaGrayson on Flickr. NYC IxDA @lishubert November 14, 2013

NYC IxDA * 05122008 by pa1nt on Flickr. @lishubert November 14, 2013

“A ‘No’ uttered from the deepest conviction is better than a ‘Yes’ merely uttered to please, or worse, to avoid trouble.” ! ~Mohandas Gandi NYC IxDA @lishubert November 14, 2013

Welcome to the Age of the Experience NYC IxDA @lishubert November 14, 2013

Thanks! @lishubert NYC IxDA @lishubert November 14, 2013