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Wonderful Web App UX

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A talk about how to create delightful web applications and a discussion on where web application ux is going in the next 12 months and beyond.

Published in: Design, Technology
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Wonderful Web App UX

  1. 1. WONDERFUL WEB APP UX Future of Web Design, NYC 2011
  2. 2. WONDERFUL WEB APP UXDELIGHTFUL
  3. 3. Lis Hubert User Experience Consultant @lishubert www.elisabethhubert.com@lishubert Wonderful Web App UX November 7, 2011
  4. 4. @lishubert Wonderful Web App UX November 7, 2011
  5. 5. @lishubert Wonderful Web App UX November 7, 2011
  6. 6. WEB APP UX IS...@lishubert Wonderful Web App UX November 7, 2011
  7. 7. USER RESPONSES Emotional or Behavioral (App is usable and delightful) Completes Task Successfully (App is usable)@lishubert Wonderful Web App UX November 7, 2011
  8. 8. USER RESPONSES Completes Task Make Elicit Successfully More Usable Delight@lishubert Wonderful Web App UX November 7, 2011
  9. 9. @lishubert Wonderful Web App UX November 7, 2011
  10. 10. WEB APP UX CURRENT STATE@lishubert Wonderful Web App UX November 7, 2011
  11. 11. WEB APP UX CURRENT STATE • Technological advancements@lishubert Wonderful Web App UX November 7, 2011
  12. 12. WEB APP UX CURRENT STATE • Technological advancements • Conceptual Shifts - (i.e. Mobile First movement)@lishubert Wonderful Web App UX November 7, 2011
  13. 13. WEB APP UX CURRENT STATE • Technological advancements • Conceptual Shifts - (i.e. Mobile First movement) • Interface specific updates (i.e. Form design capabilities)@lishubert Wonderful Web App UX November 7, 2011
  14. 14. WEB APP UX CURRENT STATE • Technological advancements • Conceptual Shifts - (i.e. Mobile First movement) • Interface specific updates (i.e. Form design capabilities) • New types: Chrome Browser apps, etc.@lishubert Wonderful Web App UX November 7, 2011
  15. 15. ISSUES@lishubert Wonderful Web App UX November 7, 2011
  16. 16. @lishubert Wonderful Web App UX November 7, 2011
  17. 17. @lishubert Wonderful Web App UX November 7, 2011
  18. 18. SOLUTION #1@lishubert Wonderful Web App UX November 7, 2011
  19. 19. HOW WE ADAPT • Step 1: Know technology@lishubert Wonderful Web App UX November 7, 2011
  20. 20. What does the new or updated technology enable the system to do that it couldn’t do before?@lishubert Wonderful Web App UX November 7, 2011
  21. 21. HOW WE ADAPT • Step 1: Know technology • Step 2: Know your customers@lishubert Wonderful Web App UX November 7, 2011
  22. 22. @lishubert Wonderful Web App UX November 7, 2011
  23. 23. UNDERSTANDING BEHAVIOR Think Say Do@lishubert Wonderful Web App UX November 7, 2011
  24. 24. HOW WE ADAPT • Step 1: Know technology • Step 2: Know your customers • Step 3: Match technology and understanding of customer behavior@lishubert Wonderful Web App UX November 7, 2011
  25. 25. Understanding of Customer Behavior Technology Capabilities@lishubert Wonderful Web App UX November 7, 2011
  26. 26. SOLUTION #2@lishubert Wonderful Web App UX November 7, 2011
  27. 27. WEB APP UX STEPS INFLUENCE BEHAVIOR MAKE MORE USABLE GET APPS ONLINE PRE WEB APP (ERA OF THE PAGE)@lishubert Wonderful Web App UX November 7, 2011
  28. 28. WEB APP UX STEPS BUT WE’RE INFLUENCE USING TOOLS BEHAVIOR FROM HERE MAKE MORE USABLE GET ONLINE WE WANT TO DO THIS PRE WEB APP (ERA OF THE PAGE)@lishubert Wonderful Web App UX November 7, 2011
  29. 29. USER RESPONSES Completes Task Make Elicit Successfully More Usable Delight GET ONLINE MAKE MORE INFLUENCE USABLE BEHAVIOR@lishubert Wonderful Web App UX November 7, 2011
  30. 30. UX = USABILITY EXPERTS USER BEHAVIOR@lishubert Wonderful Web App UX November 7, 2011
  31. 31. @lishubert Wonderful Web App UX November 7, 2011
  32. 32. PSYCHOLOGY@lishubert Wonderful Web App UX November 7, 2011
  33. 33. @lishubert Wonderful Web App UX November 7, 2011
  34. 34. DESIGN MAKE MORE INFLUENCE USABLE BEHAVIOR@lishubert Wonderful Web App UX November 7, 2011
  35. 35. @lishubert Wonderful Web App UX November 7, 2011
  36. 36. @lishubert Wonderful Web App UX November 7, 2011
  37. 37. @lishubert Wonderful Web App UX November 7, 2011
  38. 38. @lishubert Wonderful Web App UX November 7, 2011
  39. 39. @lishubert Wonderful Web App UX November 7, 2011
  40. 40. PSYCHOLOGY IN USE Text@lishubert Wonderful Web App UX November 7, 2011
  41. 41. PSYCHOLOGY IN USE Text@lishubert Wonderful Web App UX November 7, 2011
  42. 42. PSYCHOLOGY IN USE...@lishubert Wonderful Web App UX November 7, 2011
  43. 43. OUTCOMES@lishubert Wonderful Web App UX November 7, 2011
  44. 44. @lishubert Wonderful Web App UX November 7, 2011
  45. 45. @lishubert Wonderful Web App UX November 7, 2011
  46. 46. PRE WEB APP UX UX web page, early form designers (Creators) Us (Consumers)@lishubert Wonderful Web App UX November 7, 2011
  47. 47. WEB APP UX NOW Us (Creators) Future UX Designers (Consumers)@lishubert Wonderful Web App UX November 7, 2011
  48. 48. @lishubert Wonderful Web App UX November 7, 2011
  49. 49. RECAP@lishubert Wonderful Web App UX November 7, 2011
  50. 50. WEB APP UX CURRENT STATE • Technological advancements • Conceptual Shifts - (i.e. Mobile First movement) • Interface specific updates (i.e. Form design capabilities) • New types: Chrome Browser apps, Facebook apps, etc.@lishubert Wonderful Web App UX November 7, 2011
  51. 51. UX APPROACH ISSUES • Knowing how to adapt to the new world of web application UX • Tendency to use out of date metaphors, methodologies and processes@lishubert Wonderful Web App UX November 7, 2011
  52. 52. SOLUTION #1 • Step 1: Know technology • Step 2: Know your customers • Step 3: Match technology and understanding of customer behavior@lishubert Wonderful Web App UX November 7, 2011
  53. 53. SOLUTION #2@lishubert Wonderful Web App UX November 7, 2011
  54. 54. OUTCOME@lishubert Wonderful Web App UX November 7, 2011
  55. 55. THE FUTURE IS NOW!@lishubert Wonderful Web App UX November 7, 2011
  56. 56. @lishubert Wonderful Web App UX November 7, 2011
  57. 57. DELIGHTFUL WEB APP UX
  58. 58. Thanks! @lishubert www.elisabethhubert.com@lishubert Wonderful Web App UX November 7, 2011

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