Jyothi SWOT ANALYSIS 2013 ppt

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Jyothi SWOT ANALYSIS 2013 ppt

  1. 1. Presentation Title It all started with 4 drops OS PRESENTATION Shaping a bright future
  2. 2. How it started…. • MP Ramachandran, the founder • Developed a violet colour liquid that dissolved easily in water • In 1972, set up a small factory in Guruvayoor, Kerala, product named UJALA! • Capacity 500 bottles, sold mostly to friends, great response • 1983,left his job & found JLL with a capital of 5000 & 5 employee
  3. 3. • 50% growth rate year by year • UJALA became market leader in south • 90% market share in Kerala & Tamil Nadu • Captured 25% market of country in segment Contd….
  4. 4. Leading its way…. Its currently a 500cr mid size FMCG company, Single product proprietary firm into a multi-brand company. Opted for IPO on 28th June 1996 with price band of 620-690.  It was ranked 60th by ECONOMIC TIMES MOST TRUSTED BRAND.
  5. 5. FABRIC CARE Mosquito Repellent Dishwashing Products Personal care & Other Products Brand Tree…
  6. 6. Segment Product Portfolio Popular / Economy Chek More light Mid Premium Ujala detergent powder Mr. White Premium Henko stain champion Henko matic stain champion Ujala Techno bright Ujala Techno matic Product Portfolio…. FABRIC CARE
  7. 7. Segment Product Portfolio Coil Maxo A grade green Maxo A grade red Liquid vapourizer Maxo A grade max power Aerosol Wipes & cream Maxo A grade ALK Maxo A grade Miltary HOUSEHOLD INSECTICIDE Product Portfolio….
  8. 8. Category Product Portfolio Utensil Cleaning Bar Exo Anti Bacterial Pril Perfect Liquid Do Utensil Cleaning Gel Scrubber & Wiper Floor Cleaning Exo Anti Bacterial Exo Safai Exo Floor Shine SURFACE CLEANING Product Portfolio….
  9. 9. Category Product Portfolio Soap Bar Margo , Fa, Jeeva, Niki Face wash Margo Tooth paste Deodrants Neem  Fa PERSONAL CARE PRODUCTS Product Portfolio….
  10. 10. DEPUTY MANAGING DIRECTOR CHAIRMAN & MANAGING DIRECTOR FINANCE MARKETING HR & ADMIN SYSTEMS PRODUCTION & R&D PURCHASE Department….
  11. 11. The products are easily available. Strong Brand name. Company is having great management experts. The company is having a strong research centre blessed with experts The company is own high Quality products Dealers are satisfied with the quantities of the product. Positioning as SPA SWOT ANALYSIS…. Market is huge Rural demand Unexplored area of washing clothes, middle class buying behavior . Export potential. Emergence of new competitors The company maintain the healthy relationship with dealers by making frequent visit and helping them in solving problems faced by them. It is better to attract dealers by providing margins more than competitors. Low export levels.  The company maintains the healthy relationship with dealers by making frequent visit and helping them in solving problems faced by them. MAXO is seasonal product
  12. 12. FINDINGS & SUGESSTIONS…. The dealer network of Jyothy Laboratories Ltd is good. The organization structure of Jyothy Laboratories Ltd is very good The relationship between various department are also very good Ujala is branded product as backbone of success adding fact that they have no practically competition. Company had made immense step in providing quality product and keeping good customer relation.
  13. 13. To company should provide a good pricing policy to the dealers according to their sales in the market with this policy the dealers would move act in the sales. It is suggested to concentrate on interested dealers who are interested to dealers with Exo dish wash bar by offering special incentives gifts schemes etc. Increasing service awareness among people. ContD….

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