19. Where
to
look:
Ask
People
-‐ Most
proud
-‐ One
event/idea
made
it
click
-‐ How
do
they
see
the
org’s
achievements
-‐ Something
not
related
that
[es
back
-‐ Find
the
sparks
19
20. Where
to
look:
Scru[nize
The
Data
-‐ Find
anomalies
then
inves[gate
-‐ What
people
were
involved,
what
change
did
they
make,
what
change
has
this
process
made
in
them
20
21. Now
that
you’ve
found
some
material
that
might
make
good
stories
–
will
it
be
memorable,
inspira[onal,
trustworthy?
Will
it
spread?
21
