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Engagement by Design - How to create a High Performance Flow Culture through Gamification

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Engagement by Design - How to create a High Performance Flow Culture through Gamification.
Presentation of Wolfgang Rathert session at the HR Unconference in Berlin, July 2nd, 2015, #hruBerlin #THTechTank

Published in: Leadership & Management
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Engagement by Design - How to create a High Performance Flow Culture through Gamification

  1. 1. © get performance | www.get-performance.com | Seite 1 Engagement by Design © get performance | pik AG | Holbeinstrasse 34 | CH 8008 Zürich | Wolfgang Rathert | T +41 44 422 55 11 | office (at) get-performance.com | www.get-performance.com Wolfgang Rathert #hruBerlin2015 How to create a High 2. July 2015 Performance "Flow Culture" through Gamification
  2. 2. © get performance | www.get-performance.com | Seite 2
  3. 3. © get performance | www.get-performance.com | Seite 3 Covering the complete career lifecycle in Human Capital Management (HCM).
  4. 4. © get performance | www.get-performance.com | Seite 4 PERFORMANCE THROUGH DESIGN. TALENT MANAGEMENT REINVENTED. LIFE-FRIENDLY WORKING. EXPANDING YOUR POTENTIAL. BOOST YOUR CAREER. NEURO- LEADERSHIP COACHING. REACH PASSIVE CANDIDATES ON SOCIAL MEDIA. WE MAKE WORK FUN. THINK PERSONAL. WE RECRUTAIN YOUNG TALENTS. IT-RECRUITING RETHOUGHT. ASSESSING BRAINS. You are here…
  5. 5. © get performance | www.get-performance.com | Seite 5 Wolfgang Rathert, lic.oec. HSG Read more about: Gamification & Serious Games www.get-performance.com Interactive Event Design Smart-Business-Events.com Myself wolfgangrathert.com You want to inspire and mobilize people? Not an easy task. Less than ever in times of multitasking and 'always-on'. Whether in leadership, change or customer loyalty: If you want to activate people, you need their MOTIVATION and ATTENTION – two valuable and notoriously scarce resources… Therefore: Leave the beaten tracks and put aside worn-out instruments. Rely on intrinsic motivation and authentic interest – and on "Engagement by Design". Discover the silver bullet that catches your target group's attention. Wolfgang Rathert pik AG Holbeinstrasse 34 CH 8008 Zurich Switzerland T. +41 (44) 422 55 55 EngagementbyDesign
  6. 6. © get performance | www.get-performance.com | Seite 6 Why Engagement does matter:
  7. 7. © get performance | www.get-performance.com | Seite 7 https://hbr.org/web/infographic/2013/11/workplace-engagement-around-the-world Workplace Engagement around the World
  8. 8. © get performance | www.get-performance.com | Seite 8 https://hbr.org/web/infographic/2013/11/workplace-engagement-around-the-world Workplace Engagement around the World
  9. 9. © get performance | www.get-performance.com | Seite 9 The Payoffs of engaged Employees http://www.gallup.com/services/176657/engagement-work-effect-performance-continues-tough-economic-times.aspx
  10. 10. © get performance | www.get-performance.com | Seite 10 How to engage people?
  11. 11. © get performance | www.get-performance.com | Seite 11 "Pull" Strategy "Push" Strategy
  12. 12. © get performance | www.get-performance.com | Seite 12 Flow…! How to generate Flow self- determined competent focused on a goal
  13. 13. © get performance | www.get-performance.com | Seite 13 Flow…! How to generate Flow self- determined Autonomy competent Mastery+ focused on a goal Purpose+ =
  14. 14. © get performance | www.get-performance.com | Seite 14 Status Access Power Stuff Relatedness Autonomy Mastery Purpose
  15. 15. © get performance | www.get-performance.com | Seite 15 Where to look for Engagement?
  16. 16. © get performance | www.get-performance.com | Seite 16 www.mrtoledano.com/Gamers/
  17. 17. © get performance | www.get-performance.com | Seite 17
  18. 18. © get performance | www.get-performance.com | Seite 18 8'000 plants 775 Mio. $ 340'000 years every second in 5 days EVERY DAY Engagement in numbers:
  19. 19. © get performance | www.get-performance.com | Seite 19 Spoiler #1 Gamification does NOT turn everything into a Game
  20. 20. © get performance | www.get-performance.com | Seite 20 Engagement through need satisfaction Chief Engagement Officer (you) Processes Target Group Needs Relatedness Autonomy Mastery Purpose interactions satisfiesdesigns
  21. 21. © get performance | www.get-performance.com | Seite 21 How context design can change behavior http://www.thefuntheory.com/piano-staircase http://youtu.be/2lXh2n0aPyw
  22. 22. © get performance | www.get-performance.com | Seite 22 Gamification = Engagement by Design
  23. 23. © get performance | www.get-performance.com | Seite 23 Gamification you may know Frequent Flyer Programs
  24. 24. © get performance | www.get-performance.com | Seite 24 Gamification you may know http://www.spiegel.de/auto/aktuell/sprit-sparen-durch-spiele-fuer-autofahrer-a-842225.html
  25. 25. © get performance | www.get-performance.com | Seite 25 Spoiler #2 Simply adding Point, Badges and Leaderboards is not enough
  26. 26. © get performance | www.get-performance.com | Seite 26 Status Access Power Stuff as MEDIUM for feedback Relatedness Autonomy Mastery Purpose as MOTIVE sustainable design uses both:
  27. 27. © get performance | www.get-performance.com | Seite 27 Building Blocks of effective Gamification
  28. 28. © get performance | www.get-performance.com | Seite 28 Spass / Fun
  29. 29. © get performance | www.get-performance.com | Seite 29 8KindsofFun.com (Marc LeBlanc)  Sensation Game as sense-pleasure  Fantasy Game as make-believe  Narrative Game as unfolding story  Challenge Game as obstacle course  Fellowship Game as social framework  Discovery Game as uncharted territory  Expression Game as soap box  Submission Game as mindless pastime www.8kindsoffun.com
  30. 30. © get performance | www.get-performance.com | Seite 30 What can be fun: 4Keys2Fun (Nicole Lazzaro) Easy fun curiosity, imagination, exploration, surprise, creativity Serious fun excitement by providing meaning and value by changing and improving the player and the world Hard fun fiero (pride), epic win, challenge, accomplishment, mastery People fun collaboration, competition, social bonding, interaction www.nicolelazzaro.com/the4-keys-to-fun/
  31. 31. © get performance | www.get-performance.com | Seite 31 User Types
  32. 32. © get performance | www.get-performance.com | Seite 32 Richard Bartle's Typologie People Interacting Acting http://mud.co.uk/richard/hcds.htm "Achievers" Defined by a focus on: attaining status, achieving preset goals quickly and/or completely Engaged by: Achievements, performance Explorer Defined by a focus on: Exploring, discover the unknown Engaged by: Obfuscated achievements, surprise Self expression Defined by a focus on: winning, rank, direct peer- to-peer competition Engaged by: Leaderboards, ranks Content Socializer Defined by a focus on: Building and maintaining a network of friends and social contacts Engaged by: Newsfeeds, chats, friends lists
  33. 33. © get performance | www.get-performance.com | Seite 33 Key Engagement Activities for Gamification Explore Express Compete Collaborate Give Help Comment Like Share Greet Collect Rate View Review Vote Curate Win Challenge Showoff Compare Taunt Create Design Customize Choose Purchase Decorate Build Describe Content People Interacting Acting Source:AmyJoKim collaborate explore expresscompete
  34. 34. © get performance | www.get-performance.com | Seite 34 Story / User Journey
  35. 35. © get performance | www.get-performance.com | Seite 35 Stay within the Flow Channel
  36. 36. © get performance | www.get-performance.com | Seite 36 Moti- vation Action Feed- back The motor of gamification: Engagement Loop positive emotions I WANT TO DO MORE! increased ability I CAN DO MORE! Call-to-Action THERE IS MORE TO DO!
  37. 37. © get performance | www.get-performance.com | Seite 37 Taking users to the next level: Progression Loop Design appropriate engagement loops for each level
  38. 38. © get performance | www.get-performance.com | Seite 38 Whyin my opinion there is no alternative to Gamification
  39. 39. © get performance | www.get-performance.com | Seite 39 Generation X
  40. 40. © get performance | www.get-performance.com | Seite 40 Generation Y+
  41. 41. © get performance | www.get-performance.com | Seite 41 Gamification is applied biology
  42. 42. © get performance | www.get-performance.com | Seite 42 Big Data
  43. 43. © get performance | www.get-performance.com | Seite 43 Game on: Design your own process
  44. 44. © get performance | www.get-performance.com | Seite 44 Pick a Problem Something you want to improve by changing people's behavior
  45. 45. © get performance | www.get-performance.com | Seite 45 Add some "Fun" Be creative. Use the FunCards* for inspiration. Download the FunCards here
  46. 46. © get performance | www.get-performance.com | Seite 46 http://youtu.be/Xw4DTcinBss Bonus: Gamification of Sex – have fun 
  47. 47. © get performance | www.get-performance.com | Seite 47 Wolfgang Rathert, lic.oec. HSG Read more about: Gamification & Serious Games www.get-performance.com Interactive Event Design Smart-Business-Events.com Myself wolfgangrathert.com You want to inspire and mobilize people? Not an easy task. Less than ever in times of multitasking and 'always-on'. Whether in leadership, change or customer loyalty: If you want to activate people, you need their MOTIVATION and ATTENTION – two valuable and notoriously scarce resources… Therefore: Leave the beaten tracks and put aside worn-out instruments. Rely on intrinsic motivation and authentic interest – and on "Engagement by Design". Discover the silver bullet that catches your target group's attention. Wolfgang Rathert pik AG Holbeinstrasse 34 CH 8008 Zurich Switzerland T. +41 (44) 422 55 55 EngagementbyDesign
  48. 48. © get performance | www.get-performance.com | Seite 48 Thank you! Where can you start, and take the role of a CEO*?*Chief Engagement Officer

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