This document discusses the brand story, vision, mission and personality of Oreo cookies. It outlines the brand's use of paid, owned and earned media to build awareness through storytelling and advertising campaigns. Specific initiatives covered include Daily Twist from 2012, the Dublin Twist launched in Ireland in 2013, and the Play with Oreo campaign from 2015 which featured various videos and encouraged creative expression. The document also mentions Oreo's global expansion and examples of co-branding partnerships.

1. 1

2. 2
Brand Story

3. History

4. History

5. History

6. Brand Vision

7. Brand Mission

8. Brand Personality

9. Brand Value

10. Tagline

11. 11
Story Telling

12. Paid Media
https://www.youtube.com/watch?v=5rLVFOyHqD0

13. Paid Media

14. Owned Media

15. Owned Media

16. Owned Media

17. Owned Media
Application

18. Owned Media

19. Earned Media
http://www.catdumb.com/recipe-oreo-pudding-pop/

20. Earned Media

21. Earned Media
https://www.youtube.com/watch?v=TjBRugT0cJs

22. Globalization

23. Globalization

24. Co-Branding

25. Co-Branding

26. 26

28. https://www.youtube.com/watch?v=KZyJDgxcJiU

29. https://www.youtube.com/watch?v=KfErnsk_x4o

30. https://www.youtube.com/watch?v=DxLYWGlaQ-E

31. https://www.youtube.com/watch?v=0_X3KM9g3IQ

32. https://www.youtube.com/watch?v=7Ue5JgytXs4

33. https://www.youtube.com/watch?v=bMNqtxQofvQ

34. https://www.youtube.com/watch?v=L4zQ_q0fbmw

35. https://www.youtube.com/watch?v=Pn27LV0idMk

36. https://www.youtube.com/watch?v=OtZZ0h45jPo

37. https://www.youtube.com/results?search_query=teddy%27s+
hand+oreo

41. 41

42. Daily Twist (2012)

43. Daily Twist (2012)

44. Daily Twist (2012)

45. Daily Twist (2012)

46. Daily Twist (2012)

47. Daily Twist (2012)

48. Daily Twist (2012)

49. 49
OREO “Dublin Twist”
Ireland, 2013

50. OREO “Dublin Twist” Ireland, 2013

51. 51

52. Wonderfilled

53. Wonderfilled

54. 54
PLAY WITH OREO
2015

55. Play with Oreo (2015)

56. Play with Oreo (2015)

57. Play with Oreo (2015)

58. Play with Oreo (2015)

59. Play with Oreo (2015)

60. Play with Oreo (2015)

62. Play with Oreo (2015)
https://www.youtube.com/watch?v=WsVI-WvGxsc

63. Play with Oreo (2015)
https://www.youtube.com/watch?v=WsVI-WvGxsc