The intersection of culture, product management, innovation, customer experience, and employee experience is where businesses can create a competitive advantage https://medium.com/@lisarolandcrymes/the-power-of-intersection-how-product-management-innovation-customer-experience-and-employee-a030df9e334d

1. The Power of Intersection:
How Product Management,
Innovation, Customer
Experience, and Employee
Experience Drive a Strong
Company Culture
Lisa Crymes, Chief Growth Officer, EDA
https://edainc.io/

2. Culture Matters
How Company Culture Shapes Employee Motivation by Lindsay McGregor and Neel Doshi
https://hbr.org/2015/11/how-company-culture-shapes-employee-motivation
Culture shapes
employee behavior.
Culture creates a
sense of belonging.
Culture attracts and
retains top talent.
Culture drives
innovation
Culture improves
customer satisfaction

3. product
management
innovation
customer
experience
employee experience

4. INNOVATION
The creation of something new or
significantly improved that adds value

5. Product
Management
• Product management is
the process of bringing a
product to market that
meets the needs of users
and contributes to the
business goals.

6. Employee Experience
The sum of all interactions and
perceptions that an employee
has with their employer

7. Customer Experience
The sum of all interactions and perceptions that
a customer has with a company, from the
moment they first learn about the company to
the moment they make a purchase and beyond.

8. Why do Innovation
or Transformation
Projects Fail?

9. How Company Culture Shapes
Employee Motivation by Lindsay
McGregor and Neel Doshi
https://hbr.org/2015/11/how-
company-culture-shapes-
employee-motivation

10. It’s not an innovation
problem, it’s a culture
problem

11. “A startup is a human institution designed to create a new product
or service under conditions of extreme uncertainty.”
- Eric Ries

12. Digital transformation is not about technology. It's
about people. It's about changing the way we think
about our businesses and the way we work. It's about
creating a culture of innovation and collaboration. And
it's about being willing to take risks
Bonnie Hagemann, CEO, EDA

13. Sweet spot:
Intersection is
where businesses
can create a
competitive
advantage and
drive growth
product management
innovation
customer experience
employee
experience

14. Thanks!
"It's not about ideas. It's about making ideas happen."
- Scott Belsky, Co-founder of Behance