Got klout atlanta product camp sept 2011

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Importance of social influence as a product manager

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Got klout atlanta product camp sept 2011

  1. 1. Got Klout?Importance of Social Influence as a Product Manager Lisa Crymes @lisacrymes 9/10/2011
  2. 2. Got Klout?This presentation will discuss the value of having Klout as aproduct manager, how to get started and tips on the best toolsto use.• What is your social influence as a product manager? Are you creating content and influencing others?• Social Media is an powerful tool for a Product Manager, used effectively it can: • Spark innovation and creativity • Promote thought leadership • Assist with market analysis and research • Facilitate engagement with customers and industry peers • Enable professional development & training
  3. 3. Power of KloutMarket research Thought Leadership • Collecting market information, • Leadership Perception competitive intelligence, trends • Become an expert • Focus on specific topics • Demonstrate leadershipCustomer Engagement Professional Development• Strategic relationships • Keep skills fresh Product managers• Promoting, sharing, marketing • Free webinars excitement • Read blogs• Collaborating, engaging with • Conferences industry events customers • Professional associations – Product• Listening, Validating assumptions Camp, Product Management Society • Leverage product management and product marketing relationships • Leverage industry relationships
  4. 4. Social Networking Tools• LinkedIn, Twitter, Blogs, Facebook, Google Plus• Hootsuite, Tweetdeck• Google Alerts, Social Mention• Klout.com, About.me
  5. 5. Using Tools
  6. 6. Social Influence Lead Engage Listen Observe
  7. 7. Observe• Pick social network(s) LinkedIn, Facebook, Twitter• Decide what you want to talk about• Get started, create profile• Now STOP.. And observe• Find people that are interesting• Observe “rules” and how people interact
  8. 8. Listen• Find interests • People • Markets, companies, topics• Hashtags are power! • #prodmgmt #prodmktg• Listen..listen…listen• Join groups• Follow people
  9. 9. EngageNow you are ready to engageDo• Ask questions• Respond to questions• Retweet people, Mention people• Know the rulesDon’t• Just promote• Post info you haven’t read
  10. 10. Facilitate• Now you can start to build your Klout• Share relevant information for your audience• Validate assumptions• Discuss ideas and get feedback (market and customers)
  11. 11. I’m Cooler Online I’m out in HollywoodI’m 6 foot 5 and I look damn good Even on a slow day I could have a three way Chat with two women at one time I’m so much cooler online Yeah, I’m cooler online I’m so much cooler online Yeah, I’m cooler online Yeah, I’m cooler online Yeah, I’ll see ya online http://youtu.be/Fm7u25wRiV8
  12. 12. Not a replacement for realrelationships• Don’t forget to engage outside of social media networks• Use networks to facilitate relationship• Tweetups and Industry Events• Networking
  13. 13. http://about.me/LisaCrymes @lisacrymes See ya Online!
  14. 14. Resources• http://grandview.rymatech.com/product-management- view-pmv-webinar.html• http://www.prodmgmttalk.com/

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