How to get into the mind of your customer to grow your business http://www.WorkWithLindsayHack.com Use human psychology to create compelling content and advertising that will inspire your audience to take action and make more sales. This covers 5 timeless principles of psychological marketing.

1. 90 Day Video
Challenge
Day 27
www.WorkWithLindsayHack.com

2. Psychological Triggers
If you want to create content or advertising that drives
traffic and results in sales, it helps to understand what
motivates people.
Find the right motivation and you'll
be able to create content for your
ads and articles
that compel people to buy.

3. Desire for Pleasure
Everyone has needs. Tap into a common
need and you'll be able to create content
that gets the response you need.
At the most basic level, all of our behavior is rooted by the desire
for pleasure and the avoidance of pain.
Promise to relieve some pain or bring pleasure to a customer, and
they'll be compelled to take action.

4. People Love New Things
These techniques work best when you understand your
audience.
-- use psychological triggers to improve your
marketing.
People love new things. In fact, scientists have proven
that our brains release dopamine when we're exposed
to something new.

5. Tell The Why
People want answers and are more likely to respond if they are
given a reason. A famous study showed that people were 34
percent more likely to let someone cut the line to the copy
machine if they were given a reason.
This was true even if the reason was pretty meaningless, like “ I
need to make some copies.” So, if you want people to sign up for
a newsletter or webinar, for example, tell them why they should
sign up and what they'll get out of it.

6. Use a Good Story
Stories cut past our rational minds and go straight to our
emotions. We'll suddenly relate to a person or a product on an
emotional level. This is important because most of our thinking
and decision-making is done on an emotional level.
So, if you are stuck in your content or advertising writing, find a
story to tell.

7. Keep it Simple, Stupid!
Yes, K.I.S.S. applies to advertising, too. People are wired to seek
the simplest answer and the fastest solution.
Show your audience how to get the result they are looking for
with an easy and fool-proof solution.
Use terms like system, fast, instant,
step-by-step to convey the message
that your solution works quickly and
easily.

8. Curiosity Killed the Cat
People are attracted to mystery. Our minds become obsessed
with finding the answer to something we don't know. Use natural
curiosity to entice prospects to sign up for your email list, enroll
in your course or buy your product.
Offer a taste of what your audience will get and then leave a
mystery for your audience to solve by taking the action you desire.

9. You are Important!
Make your customers feel important. All human beings share the need to
feel significant in the eyes of others. You can express this in writing, in
your advertising copy, and communications with customers.
Perhaps the best way to let your audience know that they are important
to you is to offer high-quality
customer service.

10. In the End!
These psychological triggers can be used alone, but are more
powerful when they are used together.
Use a story to draw your audience in and then tell them why they
should use your product or service.