Zweig Group BBR webinar know your numbers -KPI - session 4


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WE PURPOSEFULLY PUT the topic of Recruiting KPI’s right in the middle of this webinar series. A lot of firms don’t know their numbers when it comes to recruiting or retention. Our goal will be to help you answer these basic questions: How many candidates do we have for each open position? How long does it take to fill a position? What is our average cost to fill a position? All of these questions and more will be discussed and we will even share a spreadsheet for you to use to get your number crunching started.

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Zweig Group BBR webinar know your numbers -KPI - session 4

  1. 1. –Johnny Appleseed “Type a quote here.”
  2. 2. © Zweig Group 2016 If you don’t measure what you do, how do you know if it’s working?
  3. 3. © Zweig Group 2016 Know Your Numbers A good recruitment program keeps track of all the statistics related to talent acquisition analytics. • How many candidates do we have on every job opening? • How long does it take to fill a position in days? • What is our cost for advertising, online, newspaper? • What is our cost for employment fees?
  4. 4. © Zweig Group 2016 Know Your Numbers (cont.) • What is our cost for relocation? • Offer to Acceptance ratio? • Opportunity cost based on lost revenue from an unfilled position? • Turnover of new employees vs old? Drive these metrics in the right direction and show trendlines over time.
  5. 5. © Zweig Group 2016 The Most Frequently Used Recruiting Metrics* Source of Hire 57% Time to Hire 50% Applicants per Hire 42% Candidate Experience 41% Cost per Hire 41% Retention 38% Offer Acceptance Hire 37% Quality of Hire 36% Vacancies Vs. Positions Filled (Over Time) 36% Diversity 25% Talent Pipeline Growth 23% Employer Branding 22% Application Completion Rate 21% Cold Outreach (Email Response Rate) 20% Net Company Growth 16% Social Engagement 13% %%Other 7% *An Exploration Into the Depths of Recruitment Analytics Courtesy of and
  6. 6. © Zweig Group 2016 When it Comes to Recruitment and Retention atYour Firm, How Many Key Performance Indicators (KPI’s) areYou Tracking?
  7. 7. © Zweig Group 2016 7 Common KPI’s & How to CalculateThem
  8. 8. © Zweig Group 2016 1. Qualified Candidates For our purposes think of a Qualified Candidate as someone that is determined to be a good fit for the job after an initial phone interview.
  9. 9. © Zweig Group 2016 Calculating Qualified Candidates Qualified Candidates = Total Candidates Per Opening Who Advance Past the Phone Screen Stage
  10. 10. © Zweig Group 2016 2.Time to Fill Time to Fill gives you a clear picture of the efficiency of your recruitment strategy. Issues that can skew these numbers include whether or not your recruiters are reaching out immediately after a candidate apply’s and the time it takes to schedule an interview.
  11. 11. © Zweig Group 2016 Time To Fill formula Time to Fill = Total Number of Days Job is Available and Unfilled Average Time to Fill = Total Number of Days of Open Jobs / Total Number of Jobs Open
  12. 12. © Zweig Group 2016 3. Offer Acceptance Rate This recruitment metric tracks the offers you extend to candidates and whether they get accepted or not. You should consider calculating this figure after the interview and application process is complete.
  13. 13. © Zweig Group 2016 Offer Acceptance Rate formula Offer Acceptance Rate (%)= (Number of Acceptances / Number of Offers) x 100 or Offer-to-Acceptance Ratio = Number of Offers / Number of Acceptances
  14. 14. © Zweig Group 2016 4. Hires to Goal This is the total number of hires you need within a set period of time. You can set a monthly, quarterly, or annual target goal. If you run into problems with this goal you should consider looking at other recruitment metrics like the time to source a candidate and move through the recruitment process, etc. This can help to identify pain points that impact your firms ability to reach your hiring goal.
  15. 15. © Zweig Group 2016 Hires to Goal formula Hires to Goal = Total New Hires / Hiring Goal
  16. 16. © Zweig Group 2016 5. Cost Per Hire (CPH) The CPH metric adds up all expenses that go towards hiring a new employee and demonstrates the value of your recruitment methods.
  17. 17. © Zweig Group 2016 Cost per Hire formula Cost per Hire ($) = [Total External Costs] + [Total Internal Costs] / Total Number of Hires
  18. 18. © Zweig Group 2016 6. Diversity Hiring Metrics While we don’t have a specific formula for this metric it is one that more firms are trying to keep track of to determine areas of shortcomings if any. You can track diversity based on levels of change of minority representation, changes in pay disparities, retention of underrepresented staff, sources of diversity hires, and more. Courtesy of Jibe and
  19. 19. © Zweig Group 2016 7. Retention Rates The retention rate tracks the total number of employees who stay with your firm over a given period of time, out of the total number of employees you had when that period began.
  20. 20. © Zweig Group 2016 Retention Rate formula Retention Rate (%) = (Total Employees Still Employed at End of Period / Total Employees at Start of Period) x 100
  21. 21. © Zweig Group 2016 Developing KPI’s for Recruiting requires you to ask the right questions Two of the best questions that you can ask are, who’s your audience, and how often do they want insights?
  22. 22. © Zweig Group 2016 Things to do back at the office… Know Your Numbers 1. Go over all of your numbers and find a format to keep track of them; Excel, SalesForce, Jibe, Taleo. 2. Develop a monthly reporting mechanism to help you keep track of recruiting. Determine the frequency of other KPI reports (Monthly, Quarterly, Annually) 3. Share monthly reports with your entire firm! 4. Try to focus on these metrics for optimum results: Sourcing, Interviewing, Hiring, and Team Performance Management.
  23. 23. © Zweig Group 2016 Q&A
  26. 26. Up Next!
  27. 27. Upcoming Webinar Schedule
  28. 28. Continue the discussion about recruitment and retention online. Use the hashtags #BBRWebinar and #ZweigGroup. We will respond to anything posted on Social Media on this topic. Presenter: Randy Wilburn 617-828-9093 @randywilburn Thank You!