Introducing new LinkedIn Company Page analytics! Now it's easier than ever for companies, organizations, and institutions to track their Company Page performance and engage the world's professionals in rich and meaningful conversations. Learn more: http://marketing.linkedin.com/company-pages/more-resources/

1. INTRODUCING
NEW COMPANY PAGE
ANALYTICS

2. WITH NEW COMPANY PAGE ANALYTICS, YOU CAN GAIN
DEEPER INSIGHTS INTO YOUR PAGE PERFORMANCE

3. WITH NEW COMPANY PAGE ANALYTICS, YOU CAN GAIN
DEEPER INSIGHTS INTO YOUR PAGE PERFORMANCE
See how your updates are performing

4. WITH NEW COMPANY PAGE ANALYTICS, YOU CAN GAIN
DEEPER INSIGHTS INTO YOUR PAGE PERFORMANCE
See how your updates are performing
Identify trends across key metrics

5. WITH NEW COMPANY PAGE ANALYTICS, YOU CAN GAIN
DEEPER INSIGHTS INTO YOUR PAGE PERFORMANCE
See how your updates are performing
Identify trends across key metrics
Understand more about your followers

6. LET’S TAKE
A CLOSER LOOK

7. IDENTIFY THE UPDATES THAT DRIVE THE
GREATEST SOCIAL ACTIONS
Interactions =
the number of
likes, comments,
and shares

8. DISCOVER WHICH UPDATES
RESONATE WITH YOUR AUDIENCE
Engagement % =
(interactions +
clicks + followers
acquired) ÷
impressions

9. MONITOR DAILY AND MONTHLY TRENDS
Date Range = Use
the dropdown to
take a closer look at
the time periods most
relevant to you and
your business.

10. TRACK FOLLOWER GROWTH
Click on Acquired
or Organic
to get a more
detailed view of
your follower trends

11. GET KEY DEMOGRAPHIC DATA
View follower
stats by seniority,
industry, job
function, region,
company size,
and employee v.
non-employee

12. SEE HOW YOU COMPARE
TO SIMILAR BRANDS

13. 3 tips for improving your company’s metrics
Post at least once a day
Add images, videos, documents to spice up your posts
Learn from what your followers engage with and post more of it!
And be sure to check out
OUR COMPANY PAGES RESOURCE CENTER