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Introducing New Company Page Analytics

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Introducing new LinkedIn Company Page analytics! Now it's easier than ever for companies, organizations, and institutions to track their Company Page performance and engage the world's professionals in rich and meaningful conversations. Learn more: http://marketing.linkedin.com/company-pages/more-resources/

Introducing New Company Page Analytics

  1. 1. INTRODUCING NEW COMPANY PAGE ANALYTICS
  2. 2. WITH NEW COMPANY PAGE ANALYTICS, YOU CAN GAIN DEEPER INSIGHTS INTO YOUR PAGE PERFORMANCE
  3. 3. WITH NEW COMPANY PAGE ANALYTICS, YOU CAN GAIN DEEPER INSIGHTS INTO YOUR PAGE PERFORMANCE See how your updates are performing
  4. 4. WITH NEW COMPANY PAGE ANALYTICS, YOU CAN GAIN DEEPER INSIGHTS INTO YOUR PAGE PERFORMANCE See how your updates are performing Identify trends across key metrics
  5. 5. WITH NEW COMPANY PAGE ANALYTICS, YOU CAN GAIN DEEPER INSIGHTS INTO YOUR PAGE PERFORMANCE See how your updates are performing Identify trends across key metrics Understand more about your followers
  6. 6. LET’S TAKE A CLOSER LOOK
  7. 7. IDENTIFY THE UPDATES THAT DRIVE THE GREATEST SOCIAL ACTIONS Interactions = the number of likes, comments, and shares
  8. 8. DISCOVER WHICH UPDATES RESONATE WITH YOUR AUDIENCE Engagement % = (interactions + clicks + followers acquired) ÷ impressions
  9. 9. MONITOR DAILY AND MONTHLY TRENDS Date Range = Use the dropdown to take a closer look at the time periods most relevant to you and your business.
  10. 10. TRACK FOLLOWER GROWTH Click on Acquired or Organic to get a more detailed view of your follower trends
  11. 11. GET KEY DEMOGRAPHIC DATA View follower stats by seniority, industry, job function, region, company size, and employee v. non-employee
  12. 12. SEE HOW YOU COMPARE TO SIMILAR BRANDS
  13. 13. 3 tips for improving your company’s metrics Post at least once a day Add images, videos, documents to spice up your posts Learn from what your followers engage with and post more of it! And be sure to check out OUR COMPANY PAGES RESOURCE CENTER

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