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  Pam Hoadley
  Talent Brand Consultant, LinkedIn
  LinkedIn
Your Roadmap to Become a Strategic Talent
Acquisition Organization
  Kara Yarnot
  Founder & President
Meritage Talent Solutions
Nothing we do is more important than
hiring and developing people.
- Lawrence Bossidy, Former COO of GE
Strategic
Strategic Talent Acquisition Organization
Traditional
Proactive
Quality focus
Sourcing excellence
Targeted talent brand
Seat at the table
Strategic
Getting to strategic requires a journey
Reactive
Quantity focus
High cost
Active candidates
Transactional
Proactive
Quality focus
Sourcing excellence
Targeted talent brand
Seat at the table
Traditional
Strategic Talent Acquisition Roadmap
Developing
Proficient
Strategic
Traditional
BrandJobsMetricsSourcing
Reactive, limited ability to
source independently
In-house sourcing
capabilities with proactive
pipelining
Team-wide pipelining
with engaged talent
communities
Post-and-pray
Targeted engagement
to attract highly
qualified candidates
Talent segmentation and
prioritization
Tailored messaging for
priority talent segments
Established metrics
and benchmarks
Proactive community
building and targeted
content at scale
Build internal capabilities
to focus on passive talent
Jobs on niche boards and
social platforms
Authentic and consistent
talent brand story
Data driven decision
making
Talent Flows
#InTalent
Talent Flows
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Company
Sourcing
Developing
Proficient
Strategic
Traditional
Sourcing
Reactive, not
sourcing
In-house sourcing
Team-wide
pipelining
Building internal
sourcing
Identify Talent Pools
Pilot
Measure
Jobs
Developing
Proficient
Strategic
Traditional
Jobs
Post-and-pray
Fully targeted
posting
Full segmentation
and prioritization
Jobs on targeted
platforms
Identify Sources Engage Pipelines
Brand
Developing
Proficient
Strategic
Traditional
Tailored messaging
Communities and
targeted content at
scale
Defined brand
Brand
Talent Brand Index
#InTalent
Talent Brand Index
264,362
Engaged
1,873,354
Reached
18%
17%
15%
14%
11%
9%
Employer of choice Weaker employer brand
4/6
19%
15%
13%
12%
11% 11%
US Canada Arg India France UK
Easiest More difficult
23%
18% 18%
15%
13%
12%
Eng Ops Mktg Media
Comm
Sales HR
Easiest More difficult
Brand
Developing
Proficient
Strategic
Traditional
Tailored messaging
Communities and
targeted content at
scale
Defined brand
Brand
Build Partnerships
Identify Goals
Define Brand
Metrics
Developing
Proficient
Strategic
Traditional
Metrics
Established
metrics
Data driven
decisions
Getting Started
Identify Where You Are on the Roadmap
Find Sponsors / Supporters
Determine 2 Specific Steps You Can Take
Questions?
www.meritagetalent.com
www.talentchatter.com
www.linkedin.com/in/karayarnot
@klyarnot
Kara Yarnot
Founder & President

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Your Roadmap to Become a Strategic Talent Acquisition Organization | Webcast