Does Social Media Matter?
Raaid Damati
HCM Product Leader, ECEMEA
Oracle Corporation
Adoption of Technology - Social’s Swift
Pace

How long
does it take
to reach

50 Million
people?
The Age of the Empowered People
Mobile, Social & Connected Across Multiple Platforms
•

72% of online adults use social
ne...
People Now Expect More
If social media
can
fuel
a
revolution that
topples
governments, if
harnessed, what
could it do for
...
71% of workers are
not engaged
…and cost the US economy
approximately $328 billion.
Gallup, Oct 2011 US Survey
Collaboration & Technology Are
Essential
“Companies with cross-collaboration across
departments, that take advantage of
di...
Social Commerce

Social Marketing

Social Service

Social Selling

Social Recruiting

Social Collaboration

Social HR
Winning Today’s Talent War
The Financial Impact of a Top
Performer
• It is estimated that the financial impact of hiring a top
performer is 10 – 100x...
The Recruitment Game has Changed
GO SOCIAL!

• 29% use social as their primary tool for job searching
• 46% search on soci...
The Recruitment Game has Changed
Communication, Compliance, Sourcing
Are Global
There are New Channels to Embrace

Social

Mobile

Big Data

This information is not a commitment to deliver any material,...
Mobile is Everywhere, and Growing
• Mobile is predicted to be bigger than
internet in 5 years (Source: Morgan
Stanley, 201...
Information is Available Anywhere,
Anytime
Oracle Enterprise Recruiting Cloud
Service

A Perfect Storm
for Enterprise
Recruiting
Today’s Recruitment Means…
Social Sourcing

Campaign
Management

Referrals
Management

Pipeline Generation

Social Media
M...
Sourcing Candidates Means…

Posting Jobs

Finding Prospects

• Hope that the right talent
finds you.

• Go to where the ta...
Proactive Sourcing: Easier Said than Done
Posting is Easy.

Proactive Sourcing is Hard.

Recruiter’s
To-Do List:
Search
Ne...
Social Sourcing = Referrals +. . . . . . . .
Why it Works

 Automatically reach 1000’s of
employees’ connections.
 Trust...
Social Employees = Gateway to Talent
Jill Davidson
@Twitter handle

Mary Jan
Director of Sales
Current Employer:

Current ...
Recruit Through Employees’ Relationships
Product
Exec.

Engineer

Retail Clerk

100+
Connections
Per Employee

Controller
...
Referrals: The #1 External Sourcing
Channel
53%

Lower cost per hire

49%

Higher quality per hire

46%

Faster time per h...
UNTAPPED
REFERRALS

=

#1 MISSED
OPPORTUNITY
IN SOURCING

2,000 EMPLOYEES x 100 FRIENDS x 100 FRIENDS OF FRIENDS = 20 MILL...
Socialize Your Referral Program
Alert employees regularly.

Help them recommend jobs…

Watch referrals roll in.

Jane Smit...
Your Brand is Social: Engage your Fans
RetailCo™

13,292 Fans

Big Beats!

143,197
Fans

Defense, Inc.

7,876 Fans

ThePha...
Source via Fans & Followers
•

Schedule & target job postings.

Auto-post to Facebook & Twitter.

Apply, share (& more) vi...
McGraw-Hill’s Social Success
Increased Recruiting Efficiency
eBay’s Social Success
Employee Referral Program Grew Referral Hires to 32%
Grow and Expand
Enterprise Recruiting Solution Must Haves
Modern Technology
Intelligent Search
Multi-Tier Screening
Streamlined Processes
...
Connect to a Full Talent Solution

Oracle Talent Cloud
Recruiting and
Onboarding

Learning and
Development

Performance
Ma...
Expand and Integrate Beyond Talent

Oracle HCM Cloud
Global HR

Global Payroll

Oracle Talent Cloud

Workforce
Management
...
Does Social Media Matter to the HR Manager?, Raaid Damati
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Does Social Media Matter to the HR Manager?, Raaid Damati

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As the upsurge in social media use continues to promote the proliferation of online communities around the world, including HR Communities, the expanding reach of these channels makes them increasingly attractive tools for the HR Manager. But to what extent are HR Managers adopting social media in their daily work lives? And
what does it take to switch on Social Media for HR? Get simple, practical advice on recruiting with social media—from creating and implementing a social recruitment
strategy, to fostering a truly aspirational employment brand.

This presentation was used at HR Summit and Expo 2013 www.hrsummitexpo.com

Published in: Business, Technology
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Does Social Media Matter to the HR Manager?, Raaid Damati

  1. 1. Does Social Media Matter? Raaid Damati HCM Product Leader, ECEMEA Oracle Corporation
  2. 2. Adoption of Technology - Social’s Swift Pace How long does it take to reach 50 Million people?
  3. 3. The Age of the Empowered People Mobile, Social & Connected Across Multiple Platforms • 72% of online adults use social networking sites • Social is the No. 1 online activity with one-fifth of all time spent online social • 55% of social networking consumption occurs on mobile devices: 63% of smartphone users are social • More than 50% of the world’s 2.4B Internet users access a social network • 75% of Facebook users are outside U.S. comScore, Pew, Cisco, eMarketer 2013
  4. 4. People Now Expect More If social media can fuel a revolution that topples governments, if harnessed, what could it do for your business?
  5. 5. 71% of workers are not engaged …and cost the US economy approximately $328 billion. Gallup, Oct 2011 US Survey
  6. 6. Collaboration & Technology Are Essential “Companies with cross-collaboration across departments, that take advantage of disruptive technologies, are the most successful.” Oracle/Economist October 2012
  7. 7. Social Commerce Social Marketing Social Service Social Selling Social Recruiting Social Collaboration Social HR
  8. 8. Winning Today’s Talent War
  9. 9. The Financial Impact of a Top Performer • It is estimated that the financial impact of hiring a top performer is 10 – 100x the person’s compensation • Therefore, hiring a single top performer at $100K has the potential for adding $1 million to $10 million to a company’s revenue each and every year that the new hire remains with the firm. Source: Lou Adler, ERE.net July 2012
  10. 10. The Recruitment Game has Changed GO SOCIAL! • 29% use social as their primary tool for job searching • 46% search on social sites more than 6 hours per week GIVE THEM THE PLATFORM TO EXCEL! • Provide career paths • Ensure development opportunities • Give clear goals and let them loose!
  11. 11. The Recruitment Game has Changed
  12. 12. Communication, Compliance, Sourcing Are Global
  13. 13. There are New Channels to Embrace Social Mobile Big Data This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle.
  14. 14. Mobile is Everywhere, and Growing • Mobile is predicted to be bigger than internet in 5 years (Source: Morgan Stanley, 2010) • By the end of 2013, there will be more mobile devices on Earth than people. (Source: Cisco, 2013) • By 2014, mobile internet is predicted to take over desktop internet usage (Source: Microsoft Tag, 2012)
  15. 15. Information is Available Anywhere, Anytime
  16. 16. Oracle Enterprise Recruiting Cloud Service A Perfect Storm for Enterprise Recruiting
  17. 17. Today’s Recruitment Means… Social Sourcing Campaign Management Referrals Management Pipeline Generation Social Media Management Contact Management Semantic Search Internet Search Candidate Management Requisition Management Application Management Interview Management Offer and Onboarding Management This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle. HIGHLY CONFIDENTIAL
  18. 18. Sourcing Candidates Means… Posting Jobs Finding Prospects • Hope that the right talent finds you. • Go to where the talent is and start conversations with prospects. • Inbound traffic. • Outbound effort.
  19. 19. Proactive Sourcing: Easier Said than Done Posting is Easy. Proactive Sourcing is Hard. Recruiter’s To-Do List: Search Network Pitch/sell Build relationships Keep relationships warm  Repeat again and again!      Solution: All Hands on Deck. Increase Referrals to Reach More Prospects.
  20. 20. Social Sourcing = Referrals +. . . . . . . . Why it Works  Automatically reach 1000’s of employees’ connections.  Trust is pre-established.  No work for recruiters.  Increase referrals by 25% to 100% +  Yields high quality hires.  Generates viral branding.
  21. 21. Social Employees = Gateway to Talent Jill Davidson @Twitter handle Mary Jan Director of Sales Current Employer: Current Employer: Current Employer:
  22. 22. Recruit Through Employees’ Relationships Product Exec. Engineer Retail Clerk 100+ Connections Per Employee Controller IT Mgr. Attorney Direct
  23. 23. Referrals: The #1 External Sourcing Channel 53% Lower cost per hire 49% Higher quality per hire 46% Faster time per hire 42% High performance 33% Lower turnover 30% More diverse Other 2% Source: Survey.com research commissioned by SelectMinds 10 20 30 40 50 60
  24. 24. UNTAPPED REFERRALS = #1 MISSED OPPORTUNITY IN SOURCING 2,000 EMPLOYEES x 100 FRIENDS x 100 FRIENDS OF FRIENDS = 20 MILLION CONNECTIONS
  25. 25. Socialize Your Referral Program Alert employees regularly. Help them recommend jobs… Watch referrals roll in. Jane Smith New York, NY Bob Jones Philadelphia, PA Ralph Edwards Seattle, WA Referred Prospects Apply or Join Your Talent Community.
  26. 26. Your Brand is Social: Engage your Fans RetailCo™ 13,292 Fans Big Beats! 143,197 Fans Defense, Inc. 7,876 Fans ThePharma Co. 14,345 Fans
  27. 27. Source via Fans & Followers • Schedule & target job postings. Auto-post to Facebook & Twitter. Apply, share (& more) via Facebook. RetailCo Sydney Page 13,345 Fans Job Opening in Sydney Apply now or share with friends! Facebook & Twitter Users Can Apply or Join Your Talent Community.
  28. 28. McGraw-Hill’s Social Success Increased Recruiting Efficiency
  29. 29. eBay’s Social Success Employee Referral Program Grew Referral Hires to 32%
  30. 30. Grow and Expand
  31. 31. Enterprise Recruiting Solution Must Haves Modern Technology Intelligent Search Multi-Tier Screening Streamlined Processes Seamless Onboarding Reporting, Analytics & Tracking Global & Configurable Infrastructure • Consumer-Like Experience • Easy Integration • • • • • • •
  32. 32. Connect to a Full Talent Solution Oracle Talent Cloud Recruiting and Onboarding Learning and Development Performance Management Engagement and Retention Compensation and Rewards Talent Review This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle.
  33. 33. Expand and Integrate Beyond Talent Oracle HCM Cloud Global HR Global Payroll Oracle Talent Cloud Workforce Management Social Mobile Integration Recruiting and Onboarding Learning and Development Performance Management Engagement and Retention + Compensation and Rewards Talent Review Analytics Reliable Secure This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle.

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