Workforce Marketing Stats

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Workforce Marketing Stats

  1. 1. For more information on Ajax Services, contact Patrick Anderson Patrick@ajaxwm.com 312-972-1330 Ask about a free Workforce Marketing assessment of your brand! www.workforcemarketing.com LinkedIn Payoff: Morgan Stanely FA Lands $70 million account: http://bit.ly/13UUQDP Workforce Marketing featured on LinkedIn Blog: http://linkd.in/12H7YAI Further Reading 26% Why Workforce Marketing Matters: A tale of two industries In the past year, more than three in five financial advisors who used LinkedIn  for client prospecting successfully gained new clients as a result — with nearly a third of these generating $1 million or more in assets under management. More than half of financial advisors expect social media to play a significant role in their marketing efforts in 2013. 62%According to Morgan Stanley, 62% of advisors who use LinkedIn generate new business from it. One Ajax client in the financial ser- vices sector used his Ajax- optimized LinkedIn profile to close a new, $3 million account Financial Services IBM, Duke, and Rutgers studied the impact of social media usage on IBM’s business. They found that inside sales professionals who used social media effectively closed 26% more deals. Tech-Industry A major software company gets 400,000 views to employees’ LinkedIn profiles each month—4.8 million brand touch points a year, every one of which happening outside the control of marketing.

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