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Mark101 slidedeck - targets and segmentation
Editor's Notes
- Mass marketing
- Family feud 0 is this differntiation or positioning
- Positioning US – oj substitute France – refreshment Philippines – premium drink Brazil – low priced drink
- If I throw these elastics at the board how many hit the target? If I aim five, one at a time, how many hit the target?
- Segmentation Forbes case study
- Niche marketing (sub-segmentation)
- ( Includes culture, sub-culture, social class, peer group, reference individuals) How? -Memberships-Subscriptions-Online affiliations-Referral
- ( Includes lifestyle, habits, attitudes, beliefs, values) *Account for wildly varying buying traits Difficult to define but produce the best lists
- ( Grouping consumer based on past actions ie:-5W’s of purchases)
- Naics, sic’s
- Homework – bull's eye targeting