'Introduction to Evaluation' powerpoint slides

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'Introduction to Evaluation' powerpoint slides

  1. 1. Foundation Degree - ARTS MANAGEMENTAM4002/40: Skills For Arts Managers 1 - CommunicationsSessions 7: Thursday 28 October------------------------------------------------------------------------------Introduction to Evaluation “You were wonderful darlings!”
  2. 2. 1 ‘Evaluation is the collecting of different points of view about your work, analysing them and drawing conclusions in order to measure how successful it has been’ Essential Guide to Business in the Performing Arts Freakley & Sutton Why do we need to evaluate projects? Charlie & Sheba Museum of Bad Art - Boston
  3. 3. 2 Evaluation cycle Plan: Set objectives Decide strategy Implement plan Evaluate: Observe, research & feedback into plan
  4. 4. 3 Objectives are hard to evaluate unless they are ‘SMART’ S = Specific M = Measurable A = Achievable R = Realistic T = Time-bound The Haircut Museum of Bad Art - Boston
  5. 5. 4 • Which of the objectives on your sheets are SMART? • How can they be improved to make them more specific, measurable, achievable, realistic or time-bound?
  6. 6. 5 Monitoring & Collecting Data Definitions: Quantitative / Qualitative Primary / Secondary
  7. 7. 6 Questionnaire (online or paper) Interview (video, telephone, face-to-face) Focus group Discussion Observations Secret shopper Self-evaluation Research from peers • Qualitative or quantitative data? • Pros & cons of method?
  8. 8. 7 Free online evaluation tools: www.surveymonkey.com www.surveymonkey.com www.eventimpacts.com www.eventimpacts.com
  9. 9. 8 How you are going to undertake your evaluation research Draft of questions you will ask Lucy in the Field with Flowers Museum of Bad Art - Boston
  10. 10. 9 Your evaluation report: 3.Introduction – outline the brief in your own words 5.Outline your research methods 7.Results 9.Conclusions and recommendations

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