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Week 3 presentation 2012

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Week 3 presentation 2012

  1. 1. Professional Promotionon an Amateur BudgetWorkshop 3Tue 15 OctBRLSIOnline PromotionLindsay Endeanljendean@gmail.comwww.lindsayendean.co.uk Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010
  2. 2. Professional Promotion on an Amateur Budget Type of website? Forum Social media integration Showcase / gallery Online ‘brochure’ for events Shop Blogwww.lindsayendean.co.uk © Lindsay Endean 2011
  3. 3. Professional Promotion on an Amateur Budget Tools for designing a budget website from scratch More basic: www.moonfruit.com https://sites.google.com/ http://wordpress.com/ http://wordpress.org More advanced – good for web shops: www.volusion.co.uk www.create.netwww.lindsayendean.co.uk © Lindsay Endean 2011
  4. 4. Professional Promotion on an Amateur Budget http://picasa.google.comwww.lindsayendean.co.uk © Lindsay Endean 2011
  5. 5. Professional Promotion on an Amateur Budget Improving an existing website – BRLSI before & after:www.lindsayendean.co.uk © Lindsay Endean 2011
  6. 6. Professional Promotion on an Amateur Budgetwww.lindsayendean.co.uk © Lindsay Endean 2011
  7. 7. Professional Promotion on an Amateur Budget 58,818 (Number of post views for Bath Spa Live’s Facebook page last year)www.lindsayendean.co.uk © Lindsay Endean 2011
  8. 8. Professional Promotion on an Amateur Budgetwww.lindsayendean.co.uk © Lindsay Endean 2011
  9. 9. Professional Promotion on an Amateur Budgetwww.lindsayendean.co.uk © Lindsay Endean 2011
  10. 10. Professional Promotion on an Amateur Budgetwww.lindsayendean.co.uk © Lindsay Endean 2011
  11. 11. Professional Promotion on an Amateur Budgetwww.lindsayendean.co.uk © Lindsay Endean 2011
  12. 12. Professional Promotion on an Amateur Budget www.mailchimp.comwww.lindsayendean.co.uk © Lindsay Endean 2011
  13. 13. Professional Promotion on an Amateur Budget www.campaignmonitor.comwww.lindsayendean.co.uk © Lindsay Endean 2011
  14. 14. Professional Promotion on an Amateur Budget Things to consider when setting up an email list: •Data Protection Law •Integration with website & social media •Maximise email collection opportunities •Timing •Deliverability (don’t end up in the spam bin) •Template design – getting a template professionally designed might be a good investmentwww.lindsayendean.co.uk © Lindsay Endean 2011
  15. 15. Professional Promotion on an Amateur Budget ‘Social Media’ to add to your pages: Press articles Photos – formal and informal Short news updates Videos Links to other sites Quotes Thank you notes Requests for help Job adverts Events Special offerswww.lindsayendean.co.uk © Lindsay Endean 2011
  16. 16. Professional Promotion on an Amateur Budget Creating content for social media and websites: www.download-audacity.com - sound recording editor http://issuu.com - publishing digital versions of printed material http://goanimate.com - create animations www.dermandar.com - create 360 degree image panoramas http://myqr.co - barcodes for mobile phone scanning www.tweetdeck.com - keep track of your social media sites http://www.techsmith.com - video toolswww.lindsayendean.co.uk © Lindsay Endean 2011
  17. 17. Professional Promotionon an Amateur BudgetOnline PromotionLindsay Endeanljendean@gmail.comwww.lindsayendean.co.uk Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010

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