'What is Marketing?' powerpoint slides

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'What is Marketing?' powerpoint slides

  1. 1. Foundation Degree - ARTS MANAGEMENTAM4002/40: Skills For Arts Managers 1Thursday 7 October:•What is Marketing?•Marketing environment•Strategy & planning•Audience motivation•Features & benefits of the arts
  2. 2. 1 What is marketing? Chartered Institute of Marketing: • Marketing identifies and anticipates customer requirements • Marketing fulfils customer requirements profitably Arts Marketing Association: • Marketing offers and exchanges ideas, goods and services • Pricing, promotion and distribution of ideas, goods and services
  3. 3. 2 MARKETING Communications Finance Sales People Management Product Development
  4. 4. CARS
  5. 5. 4
  6. 6. 5 The Artist
  7. 7. 7
  8. 8. 8 “Conduit of information about art, who creates it, why, and who will be interested” Mary MacMenamin (Director, Mainstreet Theatre, Australia)
  9. 9. 9 The ‘Arts’ in ‘Arts Marketing’
  10. 10. 10 External Business Environment: Social Legal Environmental Economic Political Technological (SLEEPT)
  11. 11. 11 “You have this sense that you’ve got something that really matters and you want them to have it to” Jude Kelly (Director, Southbank Centre)
  12. 12. 12 List the objections that an artistic director or curator might put forward to having a marketer involved in artistic decisions? Simon Rattle Trevor Nunn Jude Kelly
  13. 13. 131
  14. 14. 14 Features & Benefits of Spitalfields Music: http://bit.ly/d1Vyk9
  15. 15. 15
  16. 16. 16 Next session: Wednesday 13 October – Personal introductions

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