Mike Lewis presents on the top 5 social media challenges faced by businesses. These include: (1) the inability to scale across multiple social platforms and accounts, (2) issues with security and control of social accounts, (3) a lack of resources and buy-in for social media strategies, (4) ad-hoc and inconsistent social media reporting, and (5) a lack of centralization of social media efforts across different business units. The presentation provides examples and potential solutions for addressing each challenge.
1. Can You Handle It?
Top 5 Social Marketing
Challenges Businesses Face
Mike Lewis
VP of Marketing & Sales
Awareness, Inc.
@bostonmike / @awarenessinc
mike.lewis@awarenessnetworks.com
Wednesday, June 15, 2011
2. Marketing Challenge
• Communications
Evolved
• 5 Most Common Social
Media Challenges facing
Enterprises
• Examples of Social Media
Success
Wednesday, June 15, 2011
3. A Little About Me
• Boston native, New Dad,
Entrepreneur and marketing guy
• Ran marketing & sales at several
start-ups and have used more
than social media alone
• Active blogger, tweeter, and social
media enthusiast
• VP of Marketing & Sales at
Awareness Inc.
Wednesday, June 15, 2011
64. Social Media is new and unique for marketers
Wednesday, June 15, 2011
65. For businesses, marketing through
Social Media is about
• Data that is driven by
• Dialog and
• Contextual Content within a
• Community
Wednesday, June 15, 2011
67. Under the traditional model
we would...
• Broadcast messages
through multiple
channels
• Collect Data and
Demographically target
• Open stores in areas of
audience concentration
• Drive people to online
or offline purchases
Wednesday, June 15, 2011
68. Through Social We Could:
• Listen for individuals who show a
likelihood of buying
• Target:
! Hyper-target individuals with
contextual offers and content
! Identify Contextual
Influencers
! Market to a widget
enthusiast group on
Facebook
! Contextual groups (or
create one)
Wednesday, June 15, 2011
69. @bill Need new
Through Social We Could: shoes for the office
party. What to buy?
• Listen for individuals who show a
likelihood of buying
month 2 in marathon
training. Feeling better
• Target: everyday
! Hyper-target individuals with
contextual offers and content
! Identify Contextual
Influencers HUGE ski trip with the
guys next month! Can’t
! Market to a widget wait!
enthusiast group on
Facebook
! Contextual groups (or
UGH! I hate back to
create one) school shopping for the
kids!
Wednesday, June 15, 2011
70. @bill Need new
Through Social We Could: shoes for the office
party. What to buy?
Need shoes? We have the largest
• Listen for individuals who show a selection & 20% discount so you look
great at the party http://bit.ly/45hdf
likelihood of buying
month 2 in marathon
training. Feeling better
• Target: everyday
! Hyper-target individuals with
contextual offers and content
! Identify Contextual
Influencers HUGE ski trip with the
guys next month! Can’t
! Market to a widget wait!
enthusiast group on
Facebook
! Contextual groups (or
UGH! I hate back to
create one) school shopping for the
kids!
Wednesday, June 15, 2011
71. @bill Need new
Through Social We Could: shoes for the office
party. What to buy?
Need shoes? We have the largest
• Listen for individuals who show a selection & 20% discount so you look
great at the party http://bit.ly/45hdf
likelihood of buying
month 2 in marathon
training. Feeling better
• Target: everyday
! Hyper-target individuals with
Dude! If you need a new pair of kicks check these out
contextual offers and content http://bit.ly/jhgk - We will power you on the big day!
! Identify Contextual
Influencers HUGE ski trip with the
guys next month! Can’t
! Market to a widget wait!
enthusiast group on
Facebook
! Contextual groups (or
UGH! I hate back to
create one) school shopping for the
kids!
Wednesday, June 15, 2011
72. @bill Need new
Through Social We Could: shoes for the office
party. What to buy?
Need shoes? We have the largest
• Listen for individuals who show a selection & 20% discount so you look
great at the party http://bit.ly/45hdf
likelihood of buying
month 2 in marathon
training. Feeling better
• Target: everyday
! Hyper-target individuals with
Dude! If you need a new pair of kicks check these out
contextual offers and content http://bit.ly/jhgk - We will power you on the big day!
! Identify Contextual
Influencers HUGE ski trip with the
guys next month! Can’t
! Market to a widget wait!
enthusiast group on Looking for new ski boots? 10% of for you today http://
Facebook bit.ly/jhgk
! Contextual groups (or
UGH! I hate back to
create one) school shopping for the
kids!
Wednesday, June 15, 2011
73. @bill Need new
Through Social We Could: shoes for the office
party. What to buy?
Need shoes? We have the largest
• Listen for individuals who show a selection & 20% discount so you look
great at the party http://bit.ly/45hdf
likelihood of buying
month 2 in marathon
training. Feeling better
• Target: everyday
! Hyper-target individuals with
Dude! If you need a new pair of kicks check these out
contextual offers and content http://bit.ly/jhgk - We will power you on the big day!
! Identify Contextual
Influencers HUGE ski trip with the
guys next month! Can’t
! Market to a widget wait!
enthusiast group on Looking for new ski boots? 10% of for you today http://
Facebook bit.ly/jhgk
! Contextual groups (or
UGH! I hate back to
create one) school shopping for the
kids!
We hate it too... shop online and avoid the hassle... free
returns! http://bit.ly/jhgk
Wednesday, June 15, 2011
107. Mike Lewis
VP of Marketing & Sales
Awareness Inc
@bostonmike / @awarenessinc
http://blog.socialepisodes.com
mike.lewis@awarenessnetworks.com
Wednesday, June 15, 2011