Ufi Keynote 10 Feb

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Ufi Keynote 10 Feb

  1. 1. UFI Global CEO Forum - Ronnie OvergoorSunday, February 6, 2011
  2. 2. Sunday, February 6, 2011
  3. 3. Agenda Food for thought Some Facts and Figures Why not use Social Media Why use Social Media What to do? ROISunday, February 6, 2011
  4. 4. Food for thought ...Sunday, February 6, 2011
  5. 5. Sunday, February 6, 2011
  6. 6. Sergey Brin Co-founder of Google Founded in 1997 37 Years old Personal capital 17.5 billion 24000 Employees $ 7.29 Billion Profit (Q4)Sunday, February 6, 2011
  7. 7. Sunday, February 6, 2011
  8. 8. Steve Chen Co-Founder You Tube Founded in 2005 32 Years old Sold for $ 1.65 billion to GoogleSunday, February 6, 2011
  9. 9. Sunday, February 6, 2011
  10. 10. Jack Dorsey Founder Twitter 34 Years old Founded in 2006 Went public in 2008 Value $ 1.6 billionSunday, February 6, 2011
  11. 11. Sunday, February 6, 2011
  12. 12. Mark Zuckerberg Founder facebook Founded in 2004 26 Years old Personal capital $ 7 Billion More than 0.5 billion users 8% Total US trafficSunday, February 6, 2011
  13. 13. The online world is created by young internet entrepreneurs, not by the corporates. Conclusion OneSunday, February 6, 2011
  14. 14. The biggest media companies don’t create media themselves, that’s been done by us. Conclusion TwoSunday, February 6, 2011
  15. 15. It’s a new playing field Conclusion ThreeSunday, February 6, 2011
  16. 16. Facts and FiguresSunday, February 6, 2011
  17. 17. Source: comscore.com Differences in Social Media platforms Use differences when operating globallySunday, February 6, 2011
  18. 18. Social Media Traffic EuropeSunday, February 6, 2011
  19. 19. Marketers Europe Source: http://www.alterian.com/resources/research/Alterian-Annual-Survey-Results-2010/Sunday, February 6, 2011
  20. 20. About you Although social media is seen by 47% of those surveyed as providing significant ROI in the promotion of an event, 69% of respondents do not have the means to measure its impact. While exhibition and event marketers continue to look for innovative digital media to engage audiences, interestingly, e-mail marketing (85%) is perceived as the tactic that provides the greatest ROI in the marketing of an event. Source: Center for Exhibition Industry ResearchSunday, February 6, 2011
  21. 21. Do you have a cohesive digital marketing strategy for your events? Source: Digital + Exhibiting Marketing Insights 2010 - by CeirSunday, February 6, 2011
  22. 22. Are you able to quantify the ROI for your social media tactics? Source: Digital + Exhibiting Marketing Insights 2010 - by CeirSunday, February 6, 2011
  23. 23. Source: comscore.com The world is getting mobile connected Tablets and Smartphones: More than 50% of all computers are no computers anymoreSunday, February 6, 2011
  24. 24. Monitor more than 22.000 Dell-related topic posts Daily mentions of Dell on Twitter alone have greater reach than combined ciculation op top 12 daily newspapersSunday, February 6, 2011
  25. 25. Percentage of companies who have acquired a customer from that channel Differences between btb and btcSunday, February 6, 2011
  26. 26. Source: Inbound Marketing Summit In next 3 years, social media will start to drive more value than seo E-mail marketing under pressure - Interruptive / Deliverability issues / Careful with permissionsSunday, February 6, 2011
  27. 27. Most ‘liked’ Facebook page types Convention Centers - Position #21Sunday, February 6, 2011
  28. 28. Why not use Social Media?Sunday, February 6, 2011
  29. 29. Cause you think it’s one big hypeSunday, February 6, 2011
  30. 30. “Tsss....show me the business case”Sunday, February 6, 2011
  31. 31. I don’t want it in my office!Sunday, February 6, 2011
  32. 32. ...and you’re not the only one..Sunday, February 6, 2011
  33. 33. “Cause internet is dangerous, stupid and I don’t like it anyway”Sunday, February 6, 2011
  34. 34. Sunday, February 6, 2011
  35. 35. Why do use Social Media?Sunday, February 6, 2011
  36. 36. 1. Your people want itSunday, February 6, 2011
  37. 37. 9% more productive University of Melbourne studySunday, February 6, 2011
  38. 38. 2. To Network.Sunday, February 6, 2011
  39. 39. To network.Sunday, February 6, 2011
  40. 40. Work to do ...Sunday, February 6, 2011
  41. 41. To network or not to network....that’s the questionSunday, February 6, 2011
  42. 42. 3. Direct reach.Sunday, February 6, 2011
  43. 43. Direct reach. + 4000 direct contactsSunday, February 6, 2011
  44. 44. Direct reach.Sunday, February 6, 2011
  45. 45. Direct reach.Sunday, February 6, 2011
  46. 46. Targeted reach. GroupsSunday, February 6, 2011
  47. 47. 4. Promotion.Sunday, February 6, 2011
  48. 48. To promote your events On LinkedInSunday, February 6, 2011
  49. 49. And to promote your events On FacebookSunday, February 6, 2011
  50. 50. And to promote your events On TwitterSunday, February 6, 2011
  51. 51. Why promote there? Cause it’s crowdy with people and you have targeted reachSunday, February 6, 2011
  52. 52. 5. Distribution of your content.Sunday, February 6, 2011
  53. 53. Distribution of your content.Sunday, February 6, 2011
  54. 54. Distribution of your content.Sunday, February 6, 2011
  55. 55. Distribution of your content.Sunday, February 6, 2011
  56. 56. Distribution of your content.Sunday, February 6, 2011
  57. 57. Distribution of your content.Sunday, February 6, 2011
  58. 58. Distribution of your content.Sunday, February 6, 2011
  59. 59. Distribution of your content.Sunday, February 6, 2011
  60. 60. Distribution of your content. all about sharingSunday, February 6, 2011
  61. 61. 6. SMO / Search.Sunday, February 6, 2011
  62. 62. Google loves Social MediaSunday, February 6, 2011
  63. 63. Search is more than GoogleSunday, February 6, 2011
  64. 64. Search is more than GoogleSunday, February 6, 2011
  65. 65. You Tube is Search Engine #2 SearchstoriesSunday, February 6, 2011
  66. 66. And there’s much to win within a daySunday, February 6, 2011
  67. 67. And there’s much to win within a daySunday, February 6, 2011
  68. 68. I could have done the same on Facebook in a minuteSunday, February 6, 2011
  69. 69. More reasons why to use social media?Sunday, February 6, 2011
  70. 70. 7. Cause CRM is hardSunday, February 6, 2011
  71. 71. And it’s replaced by VRM it’s cheaper and easier; everybody updates his data, shares interests and tells what he/she is doingSunday, February 6, 2011
  72. 72. 8. FunctionalitiesSunday, February 6, 2011
  73. 73. Social Single LogonSunday, February 6, 2011
  74. 74. Location based servicesSunday, February 6, 2011
  75. 75. Complete Event Sites for freeSunday, February 6, 2011
  76. 76. 550.000 apps for freeSunday, February 6, 2011
  77. 77. 9. ResearchSunday, February 6, 2011
  78. 78. Tweetdeck Keep track of the BuzzSunday, February 6, 2011
  79. 79. Company DataSunday, February 6, 2011
  80. 80. Company DataSunday, February 6, 2011
  81. 81. Company DataSunday, February 6, 2011
  82. 82. Company DataSunday, February 6, 2011
  83. 83. Company DataSunday, February 6, 2011
  84. 84. What to do?Sunday, February 6, 2011
  85. 85. Sunday, February 6, 2011
  86. 86. Hire/create expertise and build up knowledge Find your internal heroesSunday, February 6, 2011
  87. 87. Define a strategy Carefully integrated into a wider strategySunday, February 6, 2011
  88. 88. Redefine old formulas and budgets CRM / Websites / ITSunday, February 6, 2011
  89. 89. Quit expensive Event Sites Create social hubsSunday, February 6, 2011
  90. 90. Quit expensive Event Sites Create social hubsSunday, February 6, 2011
  91. 91. ROISunday, February 6, 2011
  92. 92. Define success metrix Source: KingFishMediaSunday, February 6, 2011
  93. 93. Define success metrix Source: KingFishMediaSunday, February 6, 2011
  94. 94. Financial: Has revenue or profit increased or costs decreased? Brand: Have consumer attitudes about the brand improved? Risk Management: Is the organization better prepared to note and respond to attacks or problems that affect reputation? Digital: Has the company enhanced its owned and earned digital assets Define success metrix Source: ForresterSunday, February 6, 2011
  95. 95. Conclusion: make a planSunday, February 6, 2011
  96. 96. Ideally in the form of a dedicated individual who can keep dialogue flowing and seed productive conversations. Continuous new content and engagement tactics are required to grow the vibrant community necessary for achieving buzz around your event. Don’t underestimate the effort requiredSunday, February 6, 2011
  97. 97. Use the internet as source for research There’s no excuse for ignoranceSunday, February 6, 2011
  98. 98. Use the internet as source for research social media strategy filetype:pdf / slideshare.netSunday, February 6, 2011
  99. 99. thx. ronnie@ronnieovergoor.com | @ronnieovergoor | linkedin.com/in/ronnieovergoorSunday, February 6, 2011

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