1. Web manager / Mkt & Communication
Experiencie: 14 years
Leandro Fernández Miró
lfmiro@gmail.com
(34) 615 78 44 73 @lfmiro leandro fernández miró
Professional Area
mkt . communication web
· Communication and marketing strategies · Content Manager
· Coordination of content and publications · E-Mkt, e-mail Mkt, SEO, SEM
· Copy of campaigns / implementation · Web analytics (metric / testing / optimization)
· Corporate communication / internal / customers · Create and launch web sites
· Content editing · Community Manager (SM, blogs, RSS, newsletters...)
Professional skills
Analytical thought / Creativity
I am passionate about analyzing the results and the context, identifying opportunities and applying creativity to provi-
de new solutions. An achievement: analysis of user behaviors and interests generation of campaigns (mkt/contents)
from collected data achievement of best subscription results so far with CPA lower than usual.
Teamwork / Negotiation
I’m definitely a team person. I like to take responsibility within a collective system, with different areas to share deve-
lopments in the common project. An achievement: inplementation of online tools and intranet both in participatory
workflows and communicative process Team commitment and quality of content highly improved.
Strategic focus
I like to analyze trends, new products, services, ideas, competition. Detect what is ‘missing’, which is a good business
opportunity. An achievement: development of new products, including a sports betting website in competition format
combining content and Social Media.
Programs and web tools Languages Education
BA Communication and Journalism
Google: Analytics, Optimizer, Adwords, Spanish (native)
Apps, Trends, Insight... Catalan (level C) Continuing learning
English (intermediate) Mkt on line
CMSs, E-mail managers, Blogger, Web & SM Analytics
Wordpress, HTML, SM analytics Web Optimization
Photoshop, Dreamweaver, Usually participate
InDesign, Premier Linkedin Groups
Fansgao
Pack Office Google blogs
Conversion Thursday

2. Experiencie
content manager . online mkt Freelance projects and collaborations
Barcelona
2009 · Today
· Diferente Marketing (diferente-mk.com) Contents, CPC Campaigns, Direct Mkt, Web Analytics
· Meeting Point F1 (meetingpointf1.com) Web maintenance, layout and distribution of the newsletter
· Fonda La Primitiva (fondalaprimitiva.com) Web Contents, strategy SM, Web Analytics
· 7chollos (7chollos.com) Navigation and contents
· FISC (fisc-ongd.org) Design and layout of projects and dossiers
· Enginyers sense Fronteres (catalunya.isf.es) Qualitative evaluation of projects
communication & web coord. Nongovernmental organization
Performance of various functions in different stages, as Department
Barcelona
Coordinator, coordination of content and advertising, management 2005 · 2009
of website / intranet, press department, and so on. educacionsinfronteras.org
· Coord. Web, Magazine and publications
· General Editing content
· Creating raising campaigns (CPC, e-mail, display, off line...)
· Website Building (SEO, UX, Optimization, Analytics)
· Implementation of intranet, ‘online office’ apps
creative coordination . campaign creation Communication & Mkt. Agency
México DF, México
The comprehensive counseling style promoted a very diverse job:
2002 · 2004
customer analysis, targets and competition, development
of strategies, actions and campaigns, brand image... enmarca.com
· Strategy of Mkt and communication
· Competition Analysis
· Copy/campaign management (on & off)
· Contents (web, printed)
content editor . e-commerce Off. Website of Gran Hermano
A good experience managing content and e-commerce, Terra Networks / Bs.As., Argentina
during the course of cycles 1 and 2 of this reality show. 2001
terra.com
· Editing multimedia content
· Management e-commerce channel
· Interactive channel
content editor . new projects coord. Content website portal leader in Latin America
It was a very exciting project, living the process from the beginning Bs.As., Argentina
to consolidate as a portal content with hundreds of thousands of users. 1998 · 2001
elsitio.com
· Content producer (local and Latin America) (today: dlatv.net)
· Mkt on line, Interactivity, Web Analytics, Usability
· New products development
· Valuation, viability analysis, development and startup
editor Newspapper
It represented my first job in journalism. A great opportunity Bs.As., Argentina
to see from inside the workings of a newspaper company. 1996 · 1998
clarin.com
· Writing of recreational, sports, politics, general information...
· Sub editing and layout (Last update: September de 2011)