If your home is on the market and you're not getting any offers or any "Lookie Lous," then it just might be the images the real estate agent took of your house. Here's a look at some bad real estate photos that were actually posted to the MLS and other syndicated real estate sites, and why your house may not be getting any buyer traffic or offers.

1. Why is My House
Not Selling?
Could it be Bad MLS Photos?
(v. III)

2. “
”
If you think it’s expensive to hire a
professional to do the job,
wait until you hire an amateur.
~ Red Astaire

4. WARNING
Not responsible for the graphic content of these images.
(Actual MLS Images)

5. Located on a Lake …

6. … This Gorgeous Upscale Home …

7. … Features an Open Floor Plan …

8. … a Gourmet Kitchen …

9. … a Beautiful Living Room …

10. … a Formal Dining Room …

11. … a Large Family Room …

12. … And a Oversized Back Yard

13. Everything’s Included …

14. … Even the Art Work …

15. … and Stackable Washer/Dryer …

16. … But Not the Trophies

17. Be a Doll and Buy This House, Will You?

18. Be a Doll and Buy This House, Will You?

19. Be a Doll and Buy This House, Will You?

20. Be a Doll and Buy This House, Will You?

21. Marketing Your House for Sale
• It’s also about selling your house for the most amount of
money the market will bear and in the shortest amount
of time possible.
• Selling real estate is all about marketing and setting your
house apart from the competition.

22. Marketing Your House for Sale
• Images are one of the biggest reasons Internet marketing
has become so popular. (2007 NAR Profile of Home Buyers and Sellers)
• 80% of Internet shoppers say images are imperative
when deciding to buy or use a company’s product or
services. (2006 Pew Study)

23. Marketing Your House for Sale
• People will make a snap – and often unconscious –
judgment about your house based on just the first photo
of the property …
• You can say: “They are judging a book by its cover!”

24. Marketing Your House for Sale
• Think of a house for sale in terms of a personal profile
on a dating website …
• The pictures should be as flattering as possible without
tipping into outright deception.

25. Marketing Your House for Sale
• Houses that are on the market and are professionally
Staged® and photographed get an average 61% more
views than similar listings that are not professionally
Staged® and photographed.
(2010 Redfin Study on Photography)

26. Marketing Your House for Sale
• They bring in at least $934 (for a $200,000 home) and as
much as $116,076 (for a $1 million home) MORE than
the other homes on the market that are not professionally
photographed. (2010 Redfin Study on Photography)
• Professional photos are worth 1,000 words – or dollars!

27. Marketing Your House for Sale
• Your real estate agent owes it to you to make a strong
first impression by making your house look the very best
it can on the market …
• … because you won't get a second chance to make a
great first impression.

28. Marketing Your House for Sale
• You hired the real estate agent and brokerage to market
and sell your house for you for the most amount of
money the market will bear and in the shortest amount
of time possible …

29. Marketing Your House for Sale
• … and hire a new real estate agent who will help you
properly prepare, package, price, present, and promote
your home for the market.
• If the real estate agent you hired to sell your house shows
up with a point-and-shoot camera or camera phone and
takes pictures like these, then you should fire him or her ...

30. “
”
If your house is not ready
for a photo shoot, then it’s
not ready for the market either.
Lew Corcoran
ASP®, IAHSP®, IAHSP-LHS®, IAHSP-CB®, RESA
Luxury Home Staging
Color Basics Consultant
Accredited Staging Professional
Professional Real Estate Photographer
Scena Home Staging
Phone: (508) 443-1332
Website: www.ScenaHomeStaging.com
Serving the Boston South Shore, Southeastern Massachusetts, Cape Cod, and Rhode Island