"Patient centricity and other myths" lecture by Patient Consultant, Healthcare Advocate, Survivorship Activist and HIMSS Digital Influencer, Stacy Hurt. Defines the key roles played by patients, employees, providers and health systems, and serving patients that do not have a Primary Care Physician or Primary Care Provider. In that context, there is much that digital tools can do to address patient experience. Stacy advocates a path toward Value Based Care, including accessibility, affordability, inclusivity and patient first mentality. All of this has been accelerated by a turn to Post CoVID healthcare consumerism that places patients first. Stacy finishes with a call to action: build systems from the patient up; Data transparency; Equal say with stakenolders; Compensation for patient time and expertise.
And I probably would’ve still been selling if life didn’t have other plans
So when I use the word “patient” – I also mean “caregiver” – obviously it’s very personal to me & I represent both groups
So Stacy Hurt – where are you now?
I know we are here talking today about being guided by your purpose – my purpose is Patients – patients are central to everything I do
to a patient whose story can help transform an organization
There is an exploding need for companies to include PATIENTS in their PRODUCT PROCESS to get patients the clear answers they deserve about their health
Let’s get into it:
We are in the midst of disaster recovery – will we emerge bitter or will we emerge better?
Let’s check in on our stakeholders:
Put yourselves in the shoes of each of these groups
Roughly 1/3 of Americans don’t have a PCP; number grows disproportionately among younger people
65% of Americans diagnose themselves with Dr. Google (source: Let’s get checked, survey of 2000 Americans)
No established relationship with a healthcare provider
Where will PCP be? Right here – show smartphone
Fragmented, isolated, portable
Telemedicine opportunities are critical – for second opinions, for communication with your healthcare team, for treatment
There are absolutely no bad ideas right now – it is wide open – open there’s a word that should resonate with you
But it’s a very purposeful word and one that should be leveraged – why?
Tech solutions that are shiny and pretty but either hardly directly benefit the patient or the patient can’t afford it
Tech solutions need to be built from the patients up
This is what patients want and these of the components of patient centricity
What is being talked about around the patient? These are the hot topics, right. If you’re connected you’ve heard all of these
Moving from revenue based care to value based care- why? Because it’s no longer driven by delivery – if there isn’t perceived value for the patient, they will shop around or do it themselves
Patients are taking control of their care, care will shift to the home or the palm of your hand
Patients will need and demand not only their data but the best possible experience or they will do it themselves (as we saw in PCP slide)
So as you’re building & designing, because of my lens, these are the matters I consult on:
So think about someone like me who was sick in bed from chemo – I would’ve given anything for a telehealth visit from my bed or having a disabled child – telehealth has helped me tremendously – I can’t be lifting him and lugging him in there to be exposed to COVID – and now that we have all of these interventions and we see what can be done, we are not going back
So what’s “The Big Opportunity” here?
Earlier I said, “Follow the money” right? Well I was wrong
Well, that’s wrong – it should be “Follow the Patient”
Because in a post COVID19 world, the path that leads with the patient first will yield the greatest profits
Solution oriented technology; what is the problem we’re trying to solve? Go from there and include the patient voice every step of the way
If you are mining data from patients, they deserve to know where it’s going & what you’re using it for; anything less is a more and ethical disservice to your end user
It’s not like the patient advocacy groups are over here, clinicians are here, and industry is here; social media, particularly Twitter, has made it possible for patients to have just as much