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“PATIENT CENTRICITY”
AND OTHER MYTHS
STACY HURT, MHA, MBA
PATIENT EXPERIENCE CONSULTANT
@STACY_HURT
HTTPS://STACYHURT.NET/
• Empowered yet Alienated
PATIENTS
• Disoriented, Anxious
EMPLOYEES
• Overwhelmed, Burned Out
PROVIDERS
• Financially strained, Threatened
HEALTH SYSTEMS
COVID-19
% OF PATIENTS WITHOUT A PCP
18-29
44%
30-49-
50-64
17%
65 & older
12%
Percent
Source: Kaiser
Family Foundation
DIGITAL HEALTH
TELEHEALT
H
INTER
OPERABILI
TY
AI/ML
REMOTE
PATIENT
MONITORI
NG
PATIENT
EXPERIENC
E
DEMOCRITI
ZED DATA
SOCIAL
DETERMIN
ANTS OF
HEALTH
VALUE
BASED
CARE
• Accessible?
• Affordable?
• Inclusive?
• What does
it look like
to a
patient?
POST-COVID19
CONSUMERISM
PATIENTS
FIRST!
WHAT DO PATIENTS NEED
•Build from the patient up
•Data transparency
•Equal say with stakeholders
•Compensation for time and expertise
THANK YOU!
Twitter: @stacy_hurt
Work with me:
stacy@stacyhurt.net

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mHealth Israel_Stacy Hurt_Patient Centricity and Other Myths

Editor's Notes

  1. Lead with empathy and gratitude
  2. And I probably would’ve still been selling if life didn’t have other plans So when I use the word “patient” – I also mean “caregiver” – obviously it’s very personal to me & I represent both groups
  3. So Stacy Hurt – where are you now? I know we are here talking today about being guided by your purpose – my purpose is Patients – patients are central to everything I do to a patient whose story can help transform an organization There is an exploding need for companies to include PATIENTS in their PRODUCT PROCESS to get patients the clear answers they deserve about their health Let’s get into it:
  4. We are in the midst of disaster recovery – will we emerge bitter or will we emerge better? Let’s check in on our stakeholders: Put yourselves in the shoes of each of these groups
  5. Roughly 1/3 of Americans don’t have a PCP; number grows disproportionately among younger people 65% of Americans diagnose themselves with Dr. Google (source: Let’s get checked, survey of 2000 Americans) No established relationship with a healthcare provider Where will PCP be? Right here – show smartphone Fragmented, isolated, portable Telemedicine opportunities are critical – for second opinions, for communication with your healthcare team, for treatment
  6. There are absolutely no bad ideas right now – it is wide open – open there’s a word that should resonate with you But it’s a very purposeful word and one that should be leveraged – why? Tech solutions that are shiny and pretty but either hardly directly benefit the patient or the patient can’t afford it Tech solutions need to be built from the patients up
  7. This is what patients want and these of the components of patient centricity What is being talked about around the patient? These are the hot topics, right. If you’re connected you’ve heard all of these Moving from revenue based care to value based care- why? Because it’s no longer driven by delivery – if there isn’t perceived value for the patient, they will shop around or do it themselves Patients are taking control of their care, care will shift to the home or the palm of your hand Patients will need and demand not only their data but the best possible experience or they will do it themselves (as we saw in PCP slide) So as you’re building & designing, because of my lens, these are the matters I consult on: So think about someone like me who was sick in bed from chemo – I would’ve given anything for a telehealth visit from my bed or having a disabled child – telehealth has helped me tremendously – I can’t be lifting him and lugging him in there to be exposed to COVID – and now that we have all of these interventions and we see what can be done, we are not going back
  8. So what’s “The Big Opportunity” here? Earlier I said, “Follow the money” right? Well I was wrong Well, that’s wrong – it should be “Follow the Patient” Because in a post COVID19 world, the path that leads with the patient first will yield the greatest profits
  9. Solution oriented technology; what is the problem we’re trying to solve? Go from there and include the patient voice every step of the way If you are mining data from patients, they deserve to know where it’s going & what you’re using it for; anything less is a more and ethical disservice to your end user It’s not like the patient advocacy groups are over here, clinicians are here, and industry is here; social media, particularly Twitter, has made it possible for patients to have just as much